The overall naivety of the linework, hand crafted typography and introduction of other graphic symbols are a nod to the authenticity and provenance of the tequila. Playful copywriting adds layers to the brand experience and allows the modern personality to shine through. #DailyDesignInspiration #pentawards #packagingdesign #packagingdesigninspo #packaginginspiration #spiritspackaging #mexicanspirits #tequila #tequilapackaging #tequilabottles #mexicantequila #drinkspackaging #premiumspirits