Branding 2023

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Sunglasses Campaign, 2023 Poster, Advertising Graphics, Eyewear Brands, Strategy Design, Beauty Marketing, Graphics Layout, Design And Technology, Brand Campaign

For one of the most exciting eyewear brands in Europe, a sunglasses campaign with… no sunglasses. Instead, ads for Ace & Tate’s Spring Summer 2022 collection featured people squinting from the sunlight—evoking a universal feeling that highlights a need for a product, instead of the product itself.

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