Papers by Vlad Garkavenko
Cultural Potential and Challenges, 2014
The country of Kazakhstan is not a well known tourism destination, either globally or within Cent... more The country of Kazakhstan is not a well known tourism destination, either globally or within Central Asia. Although the number of inbound tourists is relatively small, the country possesses numerous eco-cultural tourism attractions based on its past Soviet times, nomadic culture and a variety of unique landscapes. As heritage is inherently a contested phenomenon, especially when communities are comprised of multiple ethnic groups, belief systems, cultures and social norms, the concept of authenticity applied to cultural heritage in Kazakhstan has become particularly relevant to the specialists of cultural and sustainable tourism in the country. traditional or typical, the question of authenticity in eco-cultural tourism practices becomes crucial as they tend to be negotiated through what is locally perceived as authentic and what tourists and developers view as key travel experiences. The proposed exploratory study aims at recording and reviewing through semi-structured in-depth interviews the perception of authenticity of community members, policy makers and tourism developers of eco-cultural tours in Central Kazakhstan. In particular, the research relates to how the concept of authenticity can contribute to position Kazakhstan as a tourism destination and develop its brand equity on the international tourism market. Recommendations will be made to the different stakeholders involved in the development of Kazakhstani eco-cultural tourism practices through a better incorporation of the notion of authenticity when attracting new visitors in the country. authenticity, eco-cultural tourism, country branding, Kazakhstan. : Kazajistán no es un destino turístico muy conocido, sea a nivel global, sea en Asia Central. Aunque el número de entrada de turistas sea relativamente pequeño, el país tiene inúmeras atracciones turísticas eco culturales basadas en su pasado soviético, la cultura nómada y una variedad de paisajes únicos. Como el patrimonio es inherentemente un fenómeno 1
... and allow the formulation of some theoretical assumptions, in-depth interviews with consumers... more ... and allow the formulation of some theoretical assumptions, in-depth interviews with consumers regarding the role of TAs in the internet era and the ... as being vulnerable to the growth of the internet as a tool for e-business and information dissemination (Bloch & Segev, 1996). ...
The Service Industries Journal
Marketing ethics and corporate social responsibility may determine a company's long-term succ... more Marketing ethics and corporate social responsibility may determine a company's long-term success and prosperity; they are becoming a fundamental part of marketing strategy and policies of most if not all business organization. Social responsibility and ethics are topical for the tourism sector as well. As a result, within the last decade, tourism industry has observed significant changes in business and
Cultural Potential and Challenges, 2014
Concepts, Methodologies, Tools, and Applications, 2008
Cultural Potential and Challenges, 2014
Information and Communication Technologies in Tourism 2003, 2003
kimep.kz
Marketing ethics and corporate social responsibility may determine a company's long-term success ... more Marketing ethics and corporate social responsibility may determine a company's long-term success and prosperity; they are becoming a fundamental part of marketing strategy and policies of most if not all business organization. Social responsibility and ethics are topical for the tourism sector as well. As a result, within the last decade, tourism industry has observed significant changes in business and regulatory environment that have stressed the importance of corporate social responsibility and ethics and placed these issues on the business agenda of tourist organizations. In the tour-operating sector, which is characterized by the value of outstanding reputation, great dependence on customer choice and preferences, the elevated demand for ethical and responsible practices increases the pressure for tour operator's responsibility. Given the pivotal role played by tour operators within the framework of the tourism industry, the main aim of this study is to explore the extent to which ethics and social responsibility is present in Kazakhstani tourism area. Findings of the study show that our operators of Almaty do have a working knowledge of ethics and social responsibility. However, it is recommended that there is good scope to broaden their insights on implications of being ethical and socially responsible in their daily operations.
Information and Communication Technologies in …, 2008
... Lassnig, M. (2006). The European e-Business market watch: ICT adoption and e-Business activit... more ... Lassnig, M. (2006). The European e-Business market watch: ICT adoption and e-Business activity in tourism. ... Lewis, I., Semeijin, J., & Talalayevsky, A. (1998). The impact of information technology on travel agents. Transportation Journal, 37(4), 20-25. ...
The country of Kazakhstan is not a well known tourism destination, either globally or within Cent... more The country of Kazakhstan is not a well known tourism destination, either globally or within Central Asia. Although the number of inbound tourists is relatively small, the country possesses numerous eco-cultural tourism attractions based on its past Soviet times, nomadic culture and a variety of unique landscapes. As heritage is inherently a contested phenomenon, especially when communities are comprised of multiple ethnic groups, belief systems, cultures and social norms, the concept of authenticity applied to cultural heritage in Kazakhstan has become particularly relevant to the specialists of cultural and sustainable tourism in the country. traditional or typical, the question of authenticity in eco-cultural tourism practices becomes crucial as they tend to be negotiated through what is locally perceived as authentic and what tourists and developers view as key travel experiences. The proposed exploratory study aims at recording and reviewing through semi-structured in-depth interviews the perception of authenticity of community members, policy makers and tourism developers of eco-cultural tours in Central Kazakhstan. In particular, the research relates to how the concept of authenticity can contribute to position Kazakhstan as a tourism destination and develop its brand equity on the international tourism market. Recommendations will be made to the different stakeholders involved in the development of Kazakhstani eco-cultural tourism practices through a better incorporation of the notion of authenticity when attracting new visitors in the country.
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Papers by Vlad Garkavenko