More and more small firms are going international since their domestic market is not large enough... more More and more small firms are going international since their domestic market is not large enough and it has become much easier to take advantage of international opportunities. The purpose of this thesis is to gain a better understanding of the practice of market segmentation by SMEs in their international market as apposed to their domestic market. We conducted a case study and gathered data which we then compared with theories; from the analysis we draw the conclusions.
More and more small firms are going international since their domestic market is not large enough... more More and more small firms are going international since their domestic market is not large enough and it has become much easier to take advantage of international opportunities. The purpose of this thesis is to gain a better understanding of the practice of market segmentation by SMEs in their international market as apposed to their domestic market. We conducted a case study and gathered data which we then compared with theories; from the analysis we draw the conclusions.
Uploads
Papers by Roshik Rao