Graphic designer

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At a Hammer Museum panel last month, Willem Henri Lucas introduced himself, Gail Swanlund, and Brian Roettinger as three L.A.-based designers who were about to discuss a current exhibition of contemporary graphic design in which none of them were included. Asking the audience to keep that perspective in mind, Roettinger, SCI-Arc’s former design director, observed that, with its East Coast and European emphasis, the show was missing—ahem!—a big chunk of the field. Swanlund als

Creating a brand logo that tells your potential customers who you are, what you do, and most importantly, what you stand for.

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