Banu Bıçakçı
Dr. Banu Bıçakçı is an Associate Professor for Strategic Public Relations, Activist PR and PR History in the Public Relations and Advertising Department at Izmır University of Economics, Izmir, Turkey. Previously she worked at Yeditepe University in Istanbul for 15 years. She has been giving communication consultancy to CSOs acting in the fields of feminism and environmentalism, as well.
Since 2006, she has been teaching the following courses at BA and MA levels: Introduction to Public Relations; Theories of Communication; Corporate Public Relations; Strategic Planning for Creative Campaigns; History of PR; Persuasion and Perception and History, Theory and Practice of PR (MA). She has published international articles and book chapters, particularly on Turkish PR history, activist PR and CSR. She is a member of EUPRERA, ECREA and IAMCR.
Address: Urla-İzmir
Since 2006, she has been teaching the following courses at BA and MA levels: Introduction to Public Relations; Theories of Communication; Corporate Public Relations; Strategic Planning for Creative Campaigns; History of PR; Persuasion and Perception and History, Theory and Practice of PR (MA). She has published international articles and book chapters, particularly on Turkish PR history, activist PR and CSR. She is a member of EUPRERA, ECREA and IAMCR.
Address: Urla-İzmir
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Papers by Banu Bıçakçı
brand structures for the participation of stakeholders into the process. Starting from this point, symmetric
and sustainable communication among stakeholders is assumed to play an essential role as a
prerequisite for achieving success. The key to ensuring sustainable practice of any discipline is the
communication. In this regard, in infrastructure, renovation, finance, tourism, sociology and cultural
studies, the symmetry and participation of all of the parties are also considered to be important in terms
of communication. Alongside the theoretical framework of city branding, this chapter seeks to contribute
to the literature with “Multilateral Symmetrical Communication Model,” which has been created to
meet the requirements for city brands. The impact of stakeholders’ interaction on the brand image, the
impact of ensuring multilateral communication between both parts, and demonstrating applicability of
these are the main focuses of this chapter.
Based on this idea, this research is designed in order to confirm the following hypotheses:
Hoa: If the people managing official social media accounts of the universities have formal public relations education, then they conduct a dialogic communication with their publics via social media.
Hob: If the people managing official social media accounts of the universities have at least two years of public relations work experience (according to PRSA’s membership criteria), then they conduct a dialogic communication with their publics via social media.
The primary research conducted for testing these hypotheses will be realized in two phases: In the first phase, an interview will be held with the senior public relations managers of the universities over the phone. The interview tends to question the universities’ approaches towards social media usage. In this direction, some of the issues to be analyzed are whether the social media accounts are managed by the public relations department of the university or not; title of the employee managing the account; and whether these employees have formal public relations education and / or expertise. In the second phase, an experimental method will be utilized to follow up the Facebook and Twitter accounts of the universities during a pre-determined one-week period. Through these accounts, a general question about the universities will be asked to each university, each day, from different personal accounts. The researchers and trained students will be responsible for posting the same questions to different universities everyday (totally 7 questions will be asked to each university). This process will be evaluated according to the three dimensions of the dependent variable:
1- Is the question answered within the duration of the research?
2- How fast is the question answered?
3- Do the answers give a clear response to the questions?
Depending on the research findings, Turkish universities’ social media usage will be scrutinized and the existence of a correlation between dialogic communication orientation of the universities and public relations professionals’ education and expertise will be revealed in the social media context.
brand structures for the participation of stakeholders into the process. Starting from this point, symmetric
and sustainable communication among stakeholders is assumed to play an essential role as a
prerequisite for achieving success. The key to ensuring sustainable practice of any discipline is the
communication. In this regard, in infrastructure, renovation, finance, tourism, sociology and cultural
studies, the symmetry and participation of all of the parties are also considered to be important in terms
of communication. Alongside the theoretical framework of city branding, this chapter seeks to contribute
to the literature with “Multilateral Symmetrical Communication Model,” which has been created to
meet the requirements for city brands. The impact of stakeholders’ interaction on the brand image, the
impact of ensuring multilateral communication between both parts, and demonstrating applicability of
these are the main focuses of this chapter.
Based on this idea, this research is designed in order to confirm the following hypotheses:
Hoa: If the people managing official social media accounts of the universities have formal public relations education, then they conduct a dialogic communication with their publics via social media.
Hob: If the people managing official social media accounts of the universities have at least two years of public relations work experience (according to PRSA’s membership criteria), then they conduct a dialogic communication with their publics via social media.
The primary research conducted for testing these hypotheses will be realized in two phases: In the first phase, an interview will be held with the senior public relations managers of the universities over the phone. The interview tends to question the universities’ approaches towards social media usage. In this direction, some of the issues to be analyzed are whether the social media accounts are managed by the public relations department of the university or not; title of the employee managing the account; and whether these employees have formal public relations education and / or expertise. In the second phase, an experimental method will be utilized to follow up the Facebook and Twitter accounts of the universities during a pre-determined one-week period. Through these accounts, a general question about the universities will be asked to each university, each day, from different personal accounts. The researchers and trained students will be responsible for posting the same questions to different universities everyday (totally 7 questions will be asked to each university). This process will be evaluated according to the three dimensions of the dependent variable:
1- Is the question answered within the duration of the research?
2- How fast is the question answered?
3- Do the answers give a clear response to the questions?
Depending on the research findings, Turkish universities’ social media usage will be scrutinized and the existence of a correlation between dialogic communication orientation of the universities and public relations professionals’ education and expertise will be revealed in the social media context.