This research explores explicit and implicit, direct and indirect impacts of connectivity discrep... more This research explores explicit and implicit, direct and indirect impacts of connectivity discrepancies on video consumption patterns and video content preferences. As a result of technology and media convergence, plethora of new players has emerged, and video consumption methods have profoundly transformed. The proliferation of on-demand streaming services changed the way consumers engage with and choose the content. The ground resource that enables this change in both the supply and demand sides is network infrastructure. But not all the countries are at the same pace in terms of network infrastructure advancements. Thus, with this study, I investigated, through a two-step empirical analysis, the supply and demand metrics in parallel with network and internet speed disparities and whether or not the connectivity gaps cause gaps in cultural globalization. The results suggested that although there are observable differences in network selection, platform and content sentiments; there are no indications of cultural lagging. Keywords: connectivity, network, internet, infrastructure, video consumption, Netflix, OTT, Twitter
This research explores explicit and implicit, direct and indirect impacts of connectivity discrep... more This research explores explicit and implicit, direct and indirect impacts of connectivity discrepancies on video consumption patterns and video content preferences. As a result of technology and media convergence, plethora of new players has emerged, and video consumption methods have profoundly transformed. The proliferation of on-demand streaming services changed the way consumers engage with and choose the content. The ground resource that enables this change in both the supply and demand sides is network infrastructure. But not all the countries are at the same pace in terms of network infrastructure advancements. Thus, with this study, I investigated, through a two-step empirical analysis, the supply and demand metrics in parallel with network and internet speed disparities and whether or not the connectivity gaps cause gaps in cultural globalization. The results suggested that although there are observable differences in network selection, platform and content sentiments; there are no indications of cultural lagging. Keywords: connectivity, network, internet, infrastructure, video consumption, Netflix, OTT, Twitter
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Keywords: connectivity, network, internet, infrastructure, video consumption, Netflix, OTT, Twitter
Keywords: connectivity, network, internet, infrastructure, video consumption, Netflix, OTT, Twitter