Prateek Sapra

Reviving of Travel and Tourism Industry: A study focused on consumer preference for Travel post COVID

Journal of emerging technologies and innovative research, 2020

The Novel Corona Virus (COVID-19) has changed the world as it was world as usual. Economies of ma... more The Novel Corona Virus (COVID-19) has changed the world as it was world as usual. Economies of majority of nations have drop down while situation among poor or developing nations is even worse. Since peoples are avoiding travel in order to maintain social distance hence Travel and tourism industry is the highly affected industry. Majority of worldwide airlines, travel companies, tour operators and other wings associated with Travel and tourism industry are struggling to survive in this pandemic era. Lot of peoples have lost their jobs as organizations are operating with minimal bandwidth and are getting lean. This research paper focuses on potential and future of Travel and tourism industry post COVID era. Tools used to analyze the findings include secondary data using desk research and primary data with the help of survey data to understand the driving factors based on consumer preferences. This research paper brought out several parameters that make an impactful presentation. Scop...

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Internet as a Strategy Tool for Development of E-Tourism in India

PATH : Progressive Approach to Tourism and Hospitality

Use of internet is increasing day by day. Cheap broadband connections and smart phones gave much ... more Use of internet is increasing day by day. Cheap broadband connections and smart phones gave much more motivation to online business. Travel and Tourism is one of fastest growing industry in India and we had seen positive growth in all areas of Tourism in last few years. Nowadays preference of customer has also changed everyone want maximum output with minimum wastage of time. Hence rather than visiting travel expert most of travelers, B2B consolidators prefer to plan their trip online. The ministry of Tourism, Govt. of India has also launched e-commerce platform (www.incredibleindia.org) where anyone can access contact information for registered Travel agents, Escorts, City guides, Tour operators. Fairs and festivals, culture, customs and booking/counseling assistance is also available on that single platform. Success story of leading online travel agencies like Makemytrip.com, Yatra.com, Travelguru.com etc also reflect the growth of e-commerce in tourism industry of India. Use of ICT equally play major role in success story of E-Tourism. Most of travelers prefer to read online reviews of previous travelers before booking that product (Hotel, Airlines, City tour etc) social media or travel aggregator websites allow customers to share their reviews online hence it become equally important to pay attention on analytical and database Customer Relationship Management (CRM) as well in order to maintain long term relationship with customers. This research paper is focused on E-Tourism in context to Indian market. E-Tourism is introducing new source of 1 information, itinerary planning, booking platform for travelers who are planning to visit India or within India.

Reviving of Travel and Tourism Industry: A study focused on consumer preference for Travel post COVID

JETIR, 2020

The Novel Corona Virus (COVID-19) has changed the world as it was world as usual. Economies of ma... more The Novel Corona Virus (COVID-19) has changed the world as it was world as usual. Economies of majority of nations have drop down while situation among poor or developing nations is even worse. Since peoples are avoiding travel in order to maintain social distance hence Travel and tourism industry is the highly affected industry. Majority of worldwide airlines, travel companies, tour operators and other wings associated with Travel and tourism industry are struggling to survive in this pandemic era. Lot of peoples have lost their jobs as organizations are operating with minimal bandwidth and are getting lean. This research paper focuses on potential and future of Travel and tourism industry post COVID era. Tools used to analyze the findings include secondary data using desk research and primary data with the help of survey data to understand the driving factors based on consumer preferences. This research paper brought out several parameters that make an impactful presentation. Scope of the study is to analyze first hand findings which can further help decision makers in industry to take appropriate steps and prepare effective business strategy.

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BRANDING OF TRAVEL AGENCY BUSINESS

JETIR, 2018

Study is based on Branding of travel agency business and its products, the role played by Interne... more Study is based on Branding of travel agency business and its products, the role played by Internet, Travel aggregators, Social media, Print media, Mobile applications, Content of website etc in promoting the brand. Travel and tourism is one of the fastest growing industries in the world hence lot of travel agencies have also established which created lot of competition and rivalry in every market hence it become mandate for individual to think out of the box in order to create brand value among the target audience. Present study can be utilized for implementation towards development of beginner till well established travel small medium entrepreneurs. According to Kotler and Armstrong (2006), brand building and management are essential skills in the marketing of any product, service, organization, person, place or cause. A brand is not just the name put an offering; it is the driving force that shapes the marketing mix, and provides a platform for an organization's strategies and tactics. In KEYWORDS: Branding, Travel agency business, Branding through different channels, Departments responsible for branding of organization, Steps required to lead the market ________________________________________________________________________________________________________

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Internet as a Strategy Tool for Development of E-Tourism in India

PATH Progressive Approach Tourism and Hospitality, Year : 2017, Volume : 1, Issue : 1, Online ISSN : 2455-8788., 2017

Use of internet is increasing day by day. Cheap broadband connections and smart phones gave much ... more Use of internet is increasing day by day. Cheap broadband connections and smart phones gave much more motivation to online business. Travel and Tourism is one of fastest growing industry in India and we had seen positive growth in all areas of Tourism in last few years. Nowadays preference of customer has also changed everyone want maximum output with minimum wastage of time. Hence rather than visiting travel expert most of travelers, B2B consolidators prefer to plan their trip online. The ministry of Tourism, Govt. of India has also launched e-commerce platform (www.incredibleindia.org) where anyone can access contact information for registered Travel agents, Escorts, City guides, Tour operators. Fairs and festivals, culture, customs and booking/counseling assistance is also available on that single platform. Success story of leading online travel agencies like Makemytrip.com, Yatra.com, Travelguru.com etc also reflect the growth of e-commerce in tourism industry of India. Use of ICT equally play major role in success story of E-Tourism. Most of travelers prefer to read online reviews of previous travelers before booking that product (Hotel, Airlines, City tour etc) social media or travel aggregator websites allow customers to share their reviews online hence it become equally important to pay attention on analytical and database Customer Relationship Management (CRM) as well in order to maintain long term relationship with customers. This research paper is focused on E-Tourism in context to Indian market. E-Tourism is introducing new source of 1 information, itinerary planning, booking platform for travelers who are planning to visit India or within India.

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Dal lake - Severe situation of Dal Lake, Kashmir (Case study)

Severe situation of Dal lake, Kashmir (Case Study), Pacific institute of hotel management, Udaipur, Volume-4, Issue-8, 2016

Dal lake is known as jewel of Kashmir valley and it work as a pull factor for lakhs of tourists e... more Dal lake is known as jewel of Kashmir valley and it work as a pull factor for lakhs of tourists every year. However Dal lake has lost its beauty what it had until 1980’s. Several reasons are responsible for miserable condition of Dal lake. Data were collected by multi-methods approach both primary and secondary resources were involved. Locals and students were interviewed in Srinagar city and several news portals, journals was also observed. The findings of the research indicate that most of politicians had made misuse and made lot of money on the name of development of Dal lake. This case study will provide useful findings for policymakers to improve the existing condition policies for lake.

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Use Of Internet In Travel Agency Marketing

Sustainable Competitive advantage through integrated marketing approach, Bharti publications, 2015

Travel agency is a organization which provide access to all travel products under one roof. Globa... more Travel agency is a organization which provide access to all travel products under one roof. Globalization has changed the trend in every sector, now commended to create a user friendly website along with awareness among adays customers wish to receive maximum service with minimum wastage of time so travel agency business has captured by online travel agency portals in recent past. In this era of tough competition it is re customers through different marketing tools. Data were collected by multi-methods approach both primary and secondary resources were involved. The findings of the research indicate that digital marketing work as booster for travel agency business. Finally the concept paper provides useful findings for industrialists to improve the existing policies.

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