This paper is demonstration of how the formulation and implementation of strategy can be influenc... more This paper is demonstration of how the formulation and implementation of strategy can be influenced by the corporate culture and identity of the organization. it contains a clear presentation of critical overview of strategy formulation, strategy implementation, the role of leadership as the dominant catalytic force in developing culture-strategy-fit and the influence of corporate culture and identity in strategic management.
The purpose of this paper is to examine critically the assertion that "Marketer's placing their p... more The purpose of this paper is to examine critically the assertion that "Marketer's placing their products in video games is nothing new however the insertion of a brand in a virtual community offers more than simply brand presence through product placement". To ensure a good understanding of the paper, the information extracted through a careful review of relevant body of literature, supported by illustrations from personal experience, will be presented in the following sections; marketing opportunities in virtual worlds, brand owners challenges, marketers responsibilities, recommendations and conclusion.
This paper is demonstration of how the formulation and implementation of strategy can be influenc... more This paper is demonstration of how the formulation and implementation of strategy can be influenced by the corporate culture and identity of the organization. it contains a clear presentation of critical overview of strategy formulation, strategy implementation, the role of leadership as the dominant catalytic force in developing culture-strategy-fit and the influence of corporate culture and identity in strategic management.
The purpose of this paper is to examine critically the assertion that "Marketer's placing their p... more The purpose of this paper is to examine critically the assertion that "Marketer's placing their products in video games is nothing new however the insertion of a brand in a virtual community offers more than simply brand presence through product placement". To ensure a good understanding of the paper, the information extracted through a careful review of relevant body of literature, supported by illustrations from personal experience, will be presented in the following sections; marketing opportunities in virtual worlds, brand owners challenges, marketers responsibilities, recommendations and conclusion.
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