Corporate Social Responsibility (CSR), can be described as, the continuous dedication by corporat... more Corporate Social Responsibility (CSR), can be described as, the continuous dedication by corporations towards the economic and social development of communities in which they operate. It is the moral obligation to do something for the betterment of others without expecting anything in return. Today, CSR in India has gone beyond simply charity and donations, and is approached in a more organized fashion. It has become an integral part of the corporate strategy. Companies have CSR teams that formulate specific policies, strategies and goals for their CSR programs and set aside budgets to support them. The basic objective of CSR in these days is to maximize the company's overall impact on the society and stakeholders. CSR has gone through many phases in India. In this paper we analyze the fundamental changes in prototype of corporate social responsibility and the new innovative practices being applied for its implementation in the last decade in India.
In today's dynamic business environment, it is no longer feasible to keep on practicing the same ... more In today's dynamic business environment, it is no longer feasible to keep on practicing the same marketing tools to acquire an edge over the competitors. It is thus necessary to integrate other disciplines along with marketing to take a leap forward to understand customers better. Neuroscience shows us that the decision to purchase something is often formed deep within the subconscious. Resultantly, perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity. Their objective is to inspire the desired reaction in person's perception as deeply as possible. Thus in light of such tremendous potentiality of Neuroscience integrated with marketing, this paper is an attempt to understand the efficiency and scope of Neuromarketing as a marketing tool.
Corporate Social Responsibility (CSR), can be described as, the continuous dedication by corporat... more Corporate Social Responsibility (CSR), can be described as, the continuous dedication by corporations towards the economic and social development of communities in which they operate. It is the moral obligation to do something for the betterment of others without expecting anything in return. Today, CSR in India has gone beyond simply charity and donations, and is approached in a more organized fashion. It has become an integral part of the corporate strategy. Companies have CSR teams that formulate specific policies, strategies and goals for their CSR programs and set aside budgets to support them. The basic objective of CSR in these days is to maximize the company's overall impact on the society and stakeholders. CSR has gone through many phases in India. In this paper we analyze the fundamental changes in prototype of corporate social responsibility and the new innovative practices being applied for its implementation in the last decade in India.
In today's dynamic business environment, it is no longer feasible to keep on practicing the same ... more In today's dynamic business environment, it is no longer feasible to keep on practicing the same marketing tools to acquire an edge over the competitors. It is thus necessary to integrate other disciplines along with marketing to take a leap forward to understand customers better. Neuroscience shows us that the decision to purchase something is often formed deep within the subconscious. Resultantly, perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity. Their objective is to inspire the desired reaction in person's perception as deeply as possible. Thus in light of such tremendous potentiality of Neuroscience integrated with marketing, this paper is an attempt to understand the efficiency and scope of Neuromarketing as a marketing tool.
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