Papers by azra maqsood
JISR management and social sciences & economics, Dec 31, 2003
The Purpose of this study is not to concentrate on Pakistan's relations with the rest of world bu... more The Purpose of this study is not to concentrate on Pakistan's relations with the rest of world but to focus on the challenges faced by Pakistan's foreign policy and opportunities available to it in this changed international scenario after 9/11 and US attack on Iraq. In the end are mentioned important steps that Pakistan needs to undertake in order to exist as an independent state in order to make independent internal as well as external policies so that it can be free from the influence of big powers specifically from the influence of the sole super power.
JISR management and social sciences & economics, 2003
Meetings have become a formality that often ensures “lots of talk about work but less work’. It i... more Meetings have become a formality that often ensures “lots of talk about work but less work’. It is due to this reason that the term is now widely detested in the corporate world, although it is still widely used. A study was conducted to analyze the effectiveness of meetings in a corporate outfit. The study provides an insight into what managers feel about the scores of meetings that they attend but also discusses how the meetings could improve better communication in the future.The research for this study has been conducted through a questionnaire, along with observations, interviews and personal experiences of the managerial level employees.
JISR management and social sciences & economics, 2008
Merger and Acquisition (M&A) activities continue to rise, despite evidence that the majority of M... more Merger and Acquisition (M&A) activities continue to rise, despite evidence that the majority of M&A fail to meet the financial and synergistic expectations of shareholders or employees. Special emphasis is usually put on the strategic and financial goals of the transaction. The case of Bayer Schering Pharma is representative of the same prevailing norms -- -to develop synergy and annual savings of EUR 700 million in pharmaceutical business. But for Bayer Schering Pharma, this success came at a cost of more than 6,000 layoffs. More than a year into the M&A, the research study focuses on the uncertainty among the employees. More specifically, the study has attempted to identify the key concerns in terms of employee uncertainties during the M&A process.
JISR management and social sciences & economics, 2010
Man has always been the most complicated living being on this planet. It is considered next to im... more Man has always been the most complicated living being on this planet. It is considered next to impossible to accurately predict the behavior of human beings for any stimulus and the same stimulus generates different responses in different individuals. Considering the complicated nature of human beings, this research aims at finding out the role of different push vs. pull factors in employee job switch decision making. In this research, variables like compensation, job security, growth, promotion and development opportunity, better title/designation or compensation offered, work life balance, job employee fit etc. are taken into account to measure this role. A convenience sample of 60 respondents in a questionnaire based survey, there were 20 participants each from three companies which include Getz Pharmaceuticals, Barclays Bank PLC, Pakistan and Engro Polymer & Chemicals Ltd. The idea was to cover three major sectors of Pakistan. Unfair Compensation took the lead in the agreement p...
JISR management and social sciences & economics, 2009
The issues associated with balancing work and family are of paramount importance to individuals, ... more The issues associated with balancing work and family are of paramount importance to individuals, the organizations that employ them and the families that care for them. The research attempts to explore the work-life balance issues for working women and problems faced in managing work-life conflicts. Also, the objective is to determine how working women strike a balance between conflicting work-life issues. Five key factors are identified to evaluate the conflicting issues of work and life: Work Overload, Work to Life Interference, Family to Work Interference, Self Time and Caregivers Responsibilities. Furthermore, the research focuses to find what companies are doing to help working women solve their work-life dilemmas by offering, if any, flexible work arrangements. This research study discusses the responses of a qualitative survey on work-life conflicts for working women in Karachi and which companies are doing to help them cope with these work- life challenges in the form of fle...
JISR management and social sciences & economics, 2010
The research summarizes the findings and literature on the nature and causes of bullying/mobbing ... more The research summarizes the findings and literature on the nature and causes of bullying/mobbing and the prevalence of being emotionally abused at workplace. Bullying occurs when someone at work is systematically subjected to aggressive behavior from one or more colleagues or superiors over a long period of time, in a situation where the target finds it difficult to defend him or herself or to escape the situation. Such treatment tends to stigmatize the target and may even cause severe psychological trauma. The research focused on definitional issues, including the type, frequency, and duration of bullying/mobbing acts, culture and role of organization in combating the phenomenon. The research study also highlights the key traits of a typical bully/mob and the strategies/ tactics that make them successful in the bullying/ mobbing process. Also, what influences bullying/mobbing has on the individual or group victims’ work and personal life, along with a definite cost to the organizat...
JISR management and social sciences & economics, 2008
Employee engagement is a key business driver for organizational success. High levels of engagemen... more Employee engagement is a key business driver for organizational success. High levels of engagement in domestic and global firms promote retention of talent, foster customer loyalty and improve organizational performance and stakeholder value. A complex concept, engagement is influenced by many factors; from workplace culture, organizational communication and managerial styles to trust and respect, pay and benefits and company reputation. For today's different generations, access to training and career opportunities, work/life balance and empowerment to make decisions are important. Thus, to foster a culture of engagement, Bank AlFalah leads the way to design, measure and evaluate proactive workplace policies and practices that help attract and retain talent with skills and competencies necessary for growth and sustainability. This report is the definitive guide to develop, implement and measure engagement programs. This report also investigates whether employee engagement; actua...
Economic Review, Jun 1, 1999
Marketing grows even more complex; it is an ever-evolving discipline. It builds on past while tak... more Marketing grows even more complex; it is an ever-evolving discipline. It builds on past while taking advantage of new opportunities. Each new challenge demands a firm grasp of what has happened before, a clear picture of the present situation, and an understanding of the most important new options at the moment. In general, the center of attention in marketing has to shift away from the instruments and concentrate on information. Creation of personalized customer relationships, calculating the lifetime value of customer and investing in it, and satisfying and retaining existing customers and using predictive modelling to target those customers most similar to existing customers will be the ultimate approaches to face the marketing challenges of the 21st century.
Revista AKEDIA - Versões, Negligências e Outros Mundos, 2018
The concept of communication is strongly influenced by the transactions between people, so that c... more The concept of communication is strongly influenced by the transactions between people, so that communication is the first area to be focused on the administration of Human Resources. Increasingly, organizational leaders need to be aware of the rapid changes in political, economic and social as well as the speed of technological advances. Today customers are more demanding and updated with the accessibility of information, hence the term quality is no longer a differential is a must. The company's vision and their attitude is that will attract external and internal customers to identify with it, generating several positive aspects such as transparency, trust and loyalty. The leaders, however, need to recognize communication as
Government, businesses, not for profits and local business communities and residents are all impa... more Government, businesses, not for profits and local business communities and residents are all impacted by the globalization of the economy and those who live and work in all sectors and regions are the consumers who are also concerned about equity, the environment and sustainability. No one sector creates or can address the problems in isolation from another so new forms of analyzing the problems and responding to them with new sources of capital and cross sectional collaboration are needed.
Journal of Independent Studies and Research-Management, Social Sciences and Economics
Government, businesses, not for profits and local business communities and residents are all impa... more Government, businesses, not for profits and local business communities and residents are all impacted by the globalization of the economy and those who live and work in all sectors and regions are the consumers who are also concerned about equity, the environment and sustainability. No one sector creates or can address the problems in isolation from another so new forms of analyzing the problems and responding to them with new sources of capital and cross sectional collaboration are needed. William Drayton, the founder of Ashoka: Innovators for the Public[1] is thought to have coined the term 'social entrepreneur' several decades ago. He is widely credited with creating the world's first organization to promote the profession of social entrepreneurship. Over the last two decades, with the rise of the citizen sector, the popularity of the concept has exponentially increased. In Pakistan alone, Ashoka has since 1996 elected 18 fellows. These fellows work all across Pakistan from Swat to Quetta, to Hyderabad to Khairpur to pure urban populations like Karachi and Lahore in the fields of learning and education; environment; health; human rights; civic participation; economic development. Social Entrepreneurs like Nargis Latif (Gul Baho Trust), Roland De Souza (SHEHRI); Anwar Rashid (Orangi Pilot Project) and Zia Awan (Lawyers for Human Rights and Legal Aid) have already gained international acclaim for their work. These entrepreneurs are unique in the sense that their work has brought about a radical change in the existing social system within a short span of three years. This change is not limited to a neighborhood, but has an impact regionally, nationally and internationally, and all of this has been on a self sustained basis. A work of this magnitude requires community support, corporate and for profit collaboration and the government's patronage in the form of volunteer support, positive pressure groups, tax relief and multisectoral collaboration. Academia and researchers can fill the gap on research on this 'new' phenomenon of social development, while the government can extend support in publicizing and patronizing various social initiatives. Support in institutional strengthening and capacity building should be offered in collaboration with local and international NGOs to further nurture the work of the social entrepreneurs in Pakistan.
Economic Review, Oct 1, 2000
Talks by azra maqsood
Economic Review, 1999
Marketing Challenges in the 21 st Century Marketing grows even more complex; it is an ever-evolvi... more Marketing Challenges in the 21 st Century Marketing grows even more complex; it is an ever-evolving discipline. It builds on past while taking advantage of new opportunities. Each new challenge demands a firm grasp of what has happened before, a clear picture of the present situation, and an understanding of the n-lost important new options at the moment. In. general, the centre of attention in marketing has to shift away from the instruments and concentrate on information. Creation of personalized customer relationships, calculating the lifetime value of customer and investing in it, and satisfying and retaining existing customers and using predictive modelling to target those customers and most similar to existing customers will be the ultimate approaches to face the marketing challenges of the 21st century.
HR, OD, Learning & Skills by azra maqsood
Kiran Patients Welfare Society (KPWS) serves over 10,000 patients a year at Karachi Institute of ... more Kiran Patients Welfare Society (KPWS) serves over 10,000 patients a year at Karachi Institute of Radiology and Medicine (Kiran). The number of patients is set to increase manifold in coming years. KPWS wanted to streamline its key three key processes to make its operations efficient. This report identifies process gaps and suggests KPIs for effective control and performance management.
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Papers by azra maqsood
Talks by azra maqsood
HR, OD, Learning & Skills by azra maqsood