Marketing efforts designed to increase participation in social causes have led to the creation of... more Marketing efforts designed to increase participation in social causes have led to the creation of online and face-to-face communities. This study examines a not-for-profit organization and participation in a face-to-face and online community built around its social cause. The purpose of this study is to explore and test the relationships between participatory behaviors and self-congruity as moderated by motivation, opportunity, and ability as members of social cause communities. The authors present a framework which depicts the linkages between self-congruity and an individual's motivation, ability, and opportunity to participate in the social cause community as a predictor of future participation behaviors.
Multiple response questions, also known as a pick any/J format, are frequently encountered in the... more Multiple response questions, also known as a pick any/J format, are frequently encountered in the analysis of survey data. The relationship among the responses is difficult to explore when the number of response options, J, is large. The authors propose a multivariate binomial probit model for analyzing multiple response data and use standard multivariate analysis techniques to conduct exploratory analysis on the latent multivariate normal distribution. A challenge of estimating the probit model is addressing identifying restrictions that lead to the covariance matrix specified with unit-diagonal elements (i.e., a correlation matrix). The authors propose a general approach to handling identifying restrictions and develop specific algorithms for the multivariate binomial probit model. The estimation algorithm is efficient and can easily accommodate many response options that are frequently encountered in the analysis of marketing data. The authors illustrate multivariate analysis of multiple response data in three applications.
Brand preferences and marketplace demand are a reflection of the importance of underlying needs o... more Brand preferences and marketplace demand are a reflection of the importance of underlying needs of consumers and the efficacy of product attributes for delivering value. Dog owners, for example, may look to dog foods to provide specific benefits for their pets (e.g., shiny coats) that may not be available from current offerings. An analysis of consumer wants for these consumers would reveal weak demand for product attributes due to low efficacy, despite the presence of strong latent interest. The challenge in identifying such unmet demand is in distinguishing it from other reasons for weak preference, such as general non-interest in the category and heterogeneous tastes. We propose a model for separating out these effects within the context of conjoint analysis, and demonstrate its value with data from a national survey of toothpaste preferences. Implications for product development and re-formulation are explored.
Page 1. IDENTIFYING POORLY MET DEMAND: THE IMPACT OF PRODUCT BELIEFS ON ATTRIBUTE IMPORTANCE DISS... more Page 1. IDENTIFYING POORLY MET DEMAND: THE IMPACT OF PRODUCT BELIEFS ON ATTRIBUTE IMPORTANCE DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy ...
Purpose The purpose of this research is to examine the relationship of perceptions of organizatio... more Purpose The purpose of this research is to examine the relationship of perceptions of organizational justice on the ranking of candidates for incentive bonuses and the impact of organizational culture on these perceptions. Design/methodology/approach A questionnaire was developed which asked respondents to rank a set of seven candidates for a sales bonus based on deservingness for the bonus. Descriptions of the candidates included information not only on whether they achieved a pre-established metric for the bonus, but on how they achieved (or failed to achieve) the metric. Hypotheses related compliance with norms of organizational justice, both by candidates and the organization, to candidate rank. The survey was administered to a sample of 204 employees of business organizations at all levels obtained through a survey research firm, as well as a sample of 52 employees of organizations in the Christian publishing industry. Nonparametric statistics were used to analyze the results. A comparison was made between the respondents sourced through the research firm, seen as representing the general population and those from the Christian-oriented group. Findings Hypotheses that respondents will seek to punish violators of justice norms, reward compliers and compensate victims of organizational unfairness were generally supported. More interesting were differences between the groups of respondents from the general population and the group representing Christian-based firms. Originality/value This article reveals the impact of organizational culture on the acceptance of incentive systems. The research employed a practitioner survey, rather than more common experimental approach.
Marketing efforts designed to increase participation in social causes have led to the creation of... more Marketing efforts designed to increase participation in social causes have led to the creation of online and face-to-face communities. This study examines a not-for-profit organization and participation in a face-to-face and online community built around its social cause. The purpose of this study is to explore and test the relationships between participatory behaviors and self-congruity as moderated by motivation, opportunity, and ability as members of social cause communities. The authors present a framework which depicts the linkages between self-congruity and an individual’s motivation, ability, and opportunity to participate in the social cause community as a predictor of future participation behaviors.
You are responsible for understanding the contents of this syllabus. I will review it with you du... more You are responsible for understanding the contents of this syllabus. I will review it with you during the first class period and will answer your questions at that time. All students are responsible for reading the syllabus and asking me any questions you may have.
Page 1. IDENTIFYING POORLY MET DEMAND: THE IMPACT OF PRODUCT BELIEFS ON ATTRIBUTE IMPORTANCE DISS... more Page 1. IDENTIFYING POORLY MET DEMAND: THE IMPACT OF PRODUCT BELIEFS ON ATTRIBUTE IMPORTANCE DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy ...
Purpose The purpose of this research is to examine the relationship of perceptions of organizatio... more Purpose The purpose of this research is to examine the relationship of perceptions of organizational justice on the ranking of candidates for incentive bonuses and the impact of organizational culture on these perceptions. Design/methodology/approach A questionnaire was developed which asked respondents to rank a set of seven candidates for a sales bonus based on deservingness for the bonus. Descriptions of the candidates included information not only on whether they achieved a pre-established metric for the bonus, but on how they achieved (or failed to achieve) the metric. Hypotheses related compliance with norms of organizational justice, both by candidates and the organization, to candidate rank. The survey was administered to a sample of 204 employees of business organizations at all levels obtained through a survey research firm, as well as a sample of 52 employees of organizations in the Christian publishing industry. Nonparametric statistics were used to analyze the results. ...
You are responsible for understanding the contents of this syllabus. I will review it with you du... more You are responsible for understanding the contents of this syllabus. I will review it with you during the first class period and will answer your questions at that time. All students are responsible for reading the syllabus and asking me any questions you may have. Required Reading: Course Pack (available on Canvas). PharmaSim game by Interpretive Simulations (www.interpretive.com). In addition to these items several articles from academic and business publications will be given to the students or posted for download during the semester. Course Description: The purpose of the course is to provide graduating marketing majors an opportunity to review, test, and enhance their knowledge and skills in the marketing field by challenging them to evaluate real marketing situations and propose courses of action to address those situations. It is both a survey course in the field of marketing and an experiential learning exercise in marketing management, decision-making, problem solving and planning. The course simulates the type of real-world problems, challenges, and opportunities confronted by marketing professionals. It offers marketing majors an opportunity to play the role of marketing analyst and decision maker. Its intent is to allow students to experience the situations and challenges often faced by marketing professionals. This course also is intended to develop and reinforce the habits, behaviors, skills and sense of professionalism required for success in the world of business. Course Objectives: Marketing Management Problems is an integrative course that helps students learn how to effectively apply the theories, tools, concepts, skills and approaches learned through previous marketing classes and other life experiences to real-world business situations. The course is designed to afford students an opportunity to experience how to make effective marketing decisions, solve problems, and develop marketing plans, a secondary emphasis is to reinforce, simulate and practice the skills, habits and behaviors required to be a successful business
Marketing efforts designed to increase participation in social causes have led to the creation of... more Marketing efforts designed to increase participation in social causes have led to the creation of online and face-to-face communities. This study examines a not-for-profit organization and participation in a face-to-face and online community built around its social cause. The purpose of this study is to explore and test the relationships between participatory behaviors and self-congruity as moderated by motivation, opportunity, and ability as members of social cause communities. The authors present a framework which depicts the linkages between self-congruity and an individual's motivation, ability, and opportunity to participate in the social cause community as a predictor of future participation behaviors.
Multiple response questions, also known as a pick any/J format, are frequently encountered in the... more Multiple response questions, also known as a pick any/J format, are frequently encountered in the analysis of survey data. The relationship among the responses is difficult to explore when the number of response options, J, is large. The authors propose a multivariate binomial probit model for analyzing multiple response data and use standard multivariate analysis techniques to conduct exploratory analysis on the latent multivariate normal distribution. A challenge of estimating the probit model is addressing identifying restrictions that lead to the covariance matrix specified with unit-diagonal elements (i.e., a correlation matrix). The authors propose a general approach to handling identifying restrictions and develop specific algorithms for the multivariate binomial probit model. The estimation algorithm is efficient and can easily accommodate many response options that are frequently encountered in the analysis of marketing data. The authors illustrate multivariate analysis of multiple response data in three applications.
Brand preferences and marketplace demand are a reflection of the importance of underlying needs o... more Brand preferences and marketplace demand are a reflection of the importance of underlying needs of consumers and the efficacy of product attributes for delivering value. Dog owners, for example, may look to dog foods to provide specific benefits for their pets (e.g., shiny coats) that may not be available from current offerings. An analysis of consumer wants for these consumers would reveal weak demand for product attributes due to low efficacy, despite the presence of strong latent interest. The challenge in identifying such unmet demand is in distinguishing it from other reasons for weak preference, such as general non-interest in the category and heterogeneous tastes. We propose a model for separating out these effects within the context of conjoint analysis, and demonstrate its value with data from a national survey of toothpaste preferences. Implications for product development and re-formulation are explored.
Page 1. IDENTIFYING POORLY MET DEMAND: THE IMPACT OF PRODUCT BELIEFS ON ATTRIBUTE IMPORTANCE DISS... more Page 1. IDENTIFYING POORLY MET DEMAND: THE IMPACT OF PRODUCT BELIEFS ON ATTRIBUTE IMPORTANCE DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy ...
Purpose The purpose of this research is to examine the relationship of perceptions of organizatio... more Purpose The purpose of this research is to examine the relationship of perceptions of organizational justice on the ranking of candidates for incentive bonuses and the impact of organizational culture on these perceptions. Design/methodology/approach A questionnaire was developed which asked respondents to rank a set of seven candidates for a sales bonus based on deservingness for the bonus. Descriptions of the candidates included information not only on whether they achieved a pre-established metric for the bonus, but on how they achieved (or failed to achieve) the metric. Hypotheses related compliance with norms of organizational justice, both by candidates and the organization, to candidate rank. The survey was administered to a sample of 204 employees of business organizations at all levels obtained through a survey research firm, as well as a sample of 52 employees of organizations in the Christian publishing industry. Nonparametric statistics were used to analyze the results. A comparison was made between the respondents sourced through the research firm, seen as representing the general population and those from the Christian-oriented group. Findings Hypotheses that respondents will seek to punish violators of justice norms, reward compliers and compensate victims of organizational unfairness were generally supported. More interesting were differences between the groups of respondents from the general population and the group representing Christian-based firms. Originality/value This article reveals the impact of organizational culture on the acceptance of incentive systems. The research employed a practitioner survey, rather than more common experimental approach.
Marketing efforts designed to increase participation in social causes have led to the creation of... more Marketing efforts designed to increase participation in social causes have led to the creation of online and face-to-face communities. This study examines a not-for-profit organization and participation in a face-to-face and online community built around its social cause. The purpose of this study is to explore and test the relationships between participatory behaviors and self-congruity as moderated by motivation, opportunity, and ability as members of social cause communities. The authors present a framework which depicts the linkages between self-congruity and an individual’s motivation, ability, and opportunity to participate in the social cause community as a predictor of future participation behaviors.
You are responsible for understanding the contents of this syllabus. I will review it with you du... more You are responsible for understanding the contents of this syllabus. I will review it with you during the first class period and will answer your questions at that time. All students are responsible for reading the syllabus and asking me any questions you may have.
Page 1. IDENTIFYING POORLY MET DEMAND: THE IMPACT OF PRODUCT BELIEFS ON ATTRIBUTE IMPORTANCE DISS... more Page 1. IDENTIFYING POORLY MET DEMAND: THE IMPACT OF PRODUCT BELIEFS ON ATTRIBUTE IMPORTANCE DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy ...
Purpose The purpose of this research is to examine the relationship of perceptions of organizatio... more Purpose The purpose of this research is to examine the relationship of perceptions of organizational justice on the ranking of candidates for incentive bonuses and the impact of organizational culture on these perceptions. Design/methodology/approach A questionnaire was developed which asked respondents to rank a set of seven candidates for a sales bonus based on deservingness for the bonus. Descriptions of the candidates included information not only on whether they achieved a pre-established metric for the bonus, but on how they achieved (or failed to achieve) the metric. Hypotheses related compliance with norms of organizational justice, both by candidates and the organization, to candidate rank. The survey was administered to a sample of 204 employees of business organizations at all levels obtained through a survey research firm, as well as a sample of 52 employees of organizations in the Christian publishing industry. Nonparametric statistics were used to analyze the results. ...
You are responsible for understanding the contents of this syllabus. I will review it with you du... more You are responsible for understanding the contents of this syllabus. I will review it with you during the first class period and will answer your questions at that time. All students are responsible for reading the syllabus and asking me any questions you may have. Required Reading: Course Pack (available on Canvas). PharmaSim game by Interpretive Simulations (www.interpretive.com). In addition to these items several articles from academic and business publications will be given to the students or posted for download during the semester. Course Description: The purpose of the course is to provide graduating marketing majors an opportunity to review, test, and enhance their knowledge and skills in the marketing field by challenging them to evaluate real marketing situations and propose courses of action to address those situations. It is both a survey course in the field of marketing and an experiential learning exercise in marketing management, decision-making, problem solving and planning. The course simulates the type of real-world problems, challenges, and opportunities confronted by marketing professionals. It offers marketing majors an opportunity to play the role of marketing analyst and decision maker. Its intent is to allow students to experience the situations and challenges often faced by marketing professionals. This course also is intended to develop and reinforce the habits, behaviors, skills and sense of professionalism required for success in the world of business. Course Objectives: Marketing Management Problems is an integrative course that helps students learn how to effectively apply the theories, tools, concepts, skills and approaches learned through previous marketing classes and other life experiences to real-world business situations. The course is designed to afford students an opportunity to experience how to make effective marketing decisions, solve problems, and develop marketing plans, a secondary emphasis is to reinforce, simulate and practice the skills, habits and behaviors required to be a successful business
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