SPOR GİYİM SEKTÖRÜNDE KADIN HEDEF KİTLE ODAKLI ÇALIŞMALARIN DEĞERLENDİRİLMESİ , 2017
Both the stance and the place of women in the society is rapidly changing in accordance with the ... more Both the stance and the place of women in the society is rapidly changing in accordance with the advance of participation to the workforce and economic independence of women. Correspondingly, the studies targeting women is taking shape as well as the outlook on women. With the increasing trend of popularity in many individual sports branchs, many brands started to give weight to sports marketing communications. Today it is possible to see very different manifestations of women in communication, in the mass media and in the society. Particularly in sport marketing communication, it’s possible to see that the ideal female figure is out of the reach and strong / independent female figures are prominent.
SPOR GİYİM SEKTÖRÜNDE KADIN HEDEF KİTLE ODAKLI ÇALIŞMALARIN DEĞERLENDİRİLMESİ , 2017
Both the stance and the place of women in the society is rapidly changing in accordance with the ... more Both the stance and the place of women in the society is rapidly changing in accordance with the advance of participation to the workforce and economic independence of women. Correspondingly, the studies targeting women is taking shape as well as the outlook on women. With the increasing trend of popularity in many individual sports branchs, many brands started to give weight to sports marketing communications. Today it is possible to see very different manifestations of women in communication, in the mass media and in the society. Particularly in sport marketing communication, it’s possible to see that the ideal female figure is out of the reach and strong / independent female figures are prominent.
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