Papers by Thang Nguyen Van
We are going to investigate three questions in the ABB case, 1. What is Entry mode strategy of AB... more We are going to investigate three questions in the ABB case, 1. What is Entry mode strategy of ABB when it joins Chinese market 2. Does the development process of ABB fits with Uppsala model 3. The influences of Chinese government and relationship building process of ABB with the government of China. Purpose The aim of the thesis is to describe the entry mode choice and market development progress of the successful MNC ABB in the specific emerging market China. The authors also want to use theories in the master course of International Business and Entrepreneurship to explain the internationalization of one specific company ABB. Method To clarify the development process of ABB in China market, we will mostly focus on qualitative method. Nevertheless, in order to make our research more persuasive, we also use quantitative method, such as the amount of capital of ABB, the number of branches and employees. Target Group The conclusion and recommendation is mainly for the MNCs managers who attempt to enter emerging market China. Students majoring in international business field are also our target group. Conclusion In order to effectively join Chinese market, ABB use joint venture entry mode as a bridge to get access to this emerging market, the wholly owned subsidiaries help the corporation tightly control its core technology. In the overall trend, ABB's development progress fits with U model quite well. To maintain a strong relationship with Chinese government, ABB emphasize four strategies: responsive to social needs, building up relationship with government officials, technology transfer and mutual assimilation of goals.
Uploads
Papers by Thang Nguyen Van