Thesis Chapters by Susan Palmer Van Brackle
This thesis proposes an investigation into the relationship between the United States’ imbalance ... more This thesis proposes an investigation into the relationship between the United States’ imbalance of trade with China, and key psychographic motivators that determine consumer purchasing patterns within the Asian market. Psychographic theory and its application will be explored relative to its’ correlation with left and right brain thinking styles with the goal of supporting why an imbalance of trade exists between the U.S. and China.
“China has become a juggernaut that is the world’s second-largest purchaser of oil, and it will soon buy more cars, computers, and appliances than any other place on Earth.” (Newman p.38) The goal is to conduct research in order to formulate a historic thinking style model that will assist in identifying current potential commerce opportunities within the Asian market, discover domestic core competencies and determine why China’s trade with the US is not reciprocated to the degree that the US trades with them. The development of such a thinking style model can be instrumental in assessing consumer behavior patterns in the Asian market that could aid in countering the imbalance of trade. The thesis document will include an analysis of left brain and right brain decision making, the theories behind Whole Brain Technology as a “tool of understanding reasoned ways of thinking,” (Herrmann 2002) and whether its application is useful in analyzing consumerism in other cultures.
In 2005 Richard J. Newman, chief analyst for U.S. News and World Report, predicted that China wil... more In 2005 Richard J. Newman, chief analyst for U.S. News and World Report, predicted that China will become the world’s second-largest purchaser of oil, and it will soon buy more cars and appliances than any other place on Earth (38). Newman’s depiction is somewhat accurate based on the rising purchasing power parity that China has experienced due to strengthened global business development. The combination of increased revenues from exports and a less controlled government stance has given rise to the phenomenon of conspicuous consumption in China. International luxury brands such as Louis Vuitton, Chloe and Coach have experienced market resurgence in China. On one hand globalization can be credited with reducing trade barriers and opening up international markets to emerging economies. On the other hand China’s thirst for economic growth has yielded what the Economist defines as self-interest fueled by a desire for worldly goods and a willingness to exploit nature for man’s benefit (“Road to Riches,”6). Will slowdowns in export manufacturing be enough to stem the tide of increasing conspicuous consumption in China, or will traditional values and uncertain financial times cool the juggernaut spending that has occurred? Will luxury consumerism continue at a fever pitch in China regardless of the country’s current economic climate and if so, what motivator drives this purchasing behavior?
Conference Presentations by Susan Palmer Van Brackle
This thesis proposes an investigation into the relationship between the United States’ imbalance ... more This thesis proposes an investigation into the relationship between the United States’ imbalance of trade with China, and key psychographic motivators that determine consumer purchasing patterns within the Asian market. Psychographic theory and its application will be explored relative to its’ correlation with left and right brain thinking styles with the goal of supporting why an imbalance of trade exists between the U.S. and China.
“China has become a juggernaut that is the world’s second-largest purchaser of oil, and it will soon buy more cars, computers, and appliances than any other place on Earth.” (Newman p.38) The goal is to conduct research in order to formulate a historic thinking style model that will assist in identifying current potential commerce opportunities within the Asian market, discover domestic core competencies and determine why China’s trade with the US is not reciprocated to the degree that the US trades with them. The development of such a thinking style model can be instrumental in assessing consumer behavior patterns in the Asian market that could aid in countering the imbalance of trade.
The thesis document will include an analysis of left brain and right brain decision making, the theories behind Whole Brain Technology as a “tool of understanding reasoned ways of thinking,” (Herrmann 2002) and whether its application is useful in analyzing consumerism in other cultures.
Visual power point presentation in .pdf format that supports thesis document.
Papers by Susan Palmer Van Brackle
Society for Applied Anthropology, 2005
It is no secret that today's global economy requires the astute marketer to possess sundry expert... more It is no secret that today's global economy requires the astute marketer to possess sundry expertise that will allow them to develop competitive products in a timely manner for the right consumer at the right price and time. This is where exposure to the discipline of Anthropology becomes paramount.
Manhattanville College, 2006
According to the online article “Will Higher Oil Prices Fuel Inflation,” author and cultural econ... more According to the online article “Will Higher Oil Prices Fuel Inflation,” author and cultural economist Ronald R. Cooke states, “The essential claim is that in 2005, higher oil prices will not drive up the rate of inflation as much as they did in the 1970’s because oil consumption, as a percentage of GDP, has decreased by half since then” (Cooke 2005). Within a year of this writing, the geopolitical unrest in the Middle East coupled with worldwide demand for oil, and natural disasters due to global warming threatens to raise the U.S. price per barrel to over $100.00 as predicted by Goldman Sachs one year ago. What can the government do to help both businesses and consumers alike minimize the effects of commodities inflation?
Manhattanville College, 2009
Taking a one-size-fits-all approach to leadership across borders can potentially impede progress ... more Taking a one-size-fits-all approach to leadership across borders can potentially impede progress towards realizing the goals and objectives of a multi-national firm. The dynamics of Uncertainty Avoidance, Power Distance and Context (high or low) vary to greater or lesser degrees by locale. Countries will perform differently according to the business situation at hand. Expertise in cultural intelligence should be leveraged towards building teams, motivating and decision-making. Therefore, “switching off cultural cruise control”, a behavior that is rooted in stereotyping, is key.
Book Reviews by Susan Palmer Van Brackle
Manhattanville College, Amazon, 2007
Authors Duening and Click detail the strengths and weaknesses of BPO markets according to their r... more Authors Duening and Click detail the strengths and weaknesses of BPO markets according to their representative class of trade:
• India (best for Engineering an Technical)
• China (best for Manufacturing and Technical)
• Mexico (best for Manufacturing)
• Philippines (best for Administrative)
• United States (best for Analysis and Creative)
This overview acts as a guide for matching a country’s best capabilities with the needs of a corporate project. The upsides of globalization as they’re described are cost savings, fostering creativity, business development and cultivating competitive advantage. Similar to Thomas L. Friedman’s “The World is Flat,” Duening and Click discuss the notable concern over job losses in the American economy and the inability of knowledge workers to remain competitive if science, math and technical education are not emphasized in the U.S.
Thomas L. Friedman’s work The World is Flat: A Brief History of the 21st Century eloquently conne... more Thomas L. Friedman’s work The World is Flat: A Brief History of the 21st Century eloquently connects the dots of those events that have propelled the world further and faster within the last eleven years. Thanks to America’s ravenous thirst for cheaper, faster, better goods and services, U.S. companies have been forced to find competitive ways to satisfy consumer demand. Outsourcing and offshoring are just some of the keys that have unlocked a once dormant Pandora’s Box of global opportunity for all countries and could spell impending doom for the first world status of some super powers as we know it.
Teaching Documents by Susan Palmer Van Brackle
Manhattanville College, 2008
Global Leadership, Motivation and Decision Making are integrally tied to
five individual social ... more Global Leadership, Motivation and Decision Making are integrally tied to
five individual social competencies that comprise Emotional Intelligence;
Self Awareness (to recognize your moods, drives and emotions and their effect on yourself and others),
Self regulation (ability to redirect or control disruptive impulses and moods; display trustworthiness, integrity, ability to change),
Motivation (passion to work that goes beyond money or status),
Empathy (the ability to understand the emotional makeup of other people),
Social skills (managing relationships and building networks).
“Each competency is critical to effective leadership” pg 171.
“Leveraging Cultural Diversity” pp164-181, 220-235
Manhattanville College, 2008
Research attests that there are five key factors that can contribute to 'expatriate culture shock... more Research attests that there are five key factors that can contribute to 'expatriate culture shock'. One such pitfall is lack of company training, which can be time consuming, expensive and non-productive for the expatriate at large. Demographic factors such as familial ties while away (married, young children, family) also weigh heavily as well as others.
Source: Journal of Business and Management-Spring 2004
“An Examination of Salient Factors Affecting Expatriate Culture Shock”
Sims, Robert H., Western Kentucky University
Schraeder, Mike, troy State University - Montgomery
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Thesis Chapters by Susan Palmer Van Brackle
“China has become a juggernaut that is the world’s second-largest purchaser of oil, and it will soon buy more cars, computers, and appliances than any other place on Earth.” (Newman p.38) The goal is to conduct research in order to formulate a historic thinking style model that will assist in identifying current potential commerce opportunities within the Asian market, discover domestic core competencies and determine why China’s trade with the US is not reciprocated to the degree that the US trades with them. The development of such a thinking style model can be instrumental in assessing consumer behavior patterns in the Asian market that could aid in countering the imbalance of trade. The thesis document will include an analysis of left brain and right brain decision making, the theories behind Whole Brain Technology as a “tool of understanding reasoned ways of thinking,” (Herrmann 2002) and whether its application is useful in analyzing consumerism in other cultures.
Conference Presentations by Susan Palmer Van Brackle
“China has become a juggernaut that is the world’s second-largest purchaser of oil, and it will soon buy more cars, computers, and appliances than any other place on Earth.” (Newman p.38) The goal is to conduct research in order to formulate a historic thinking style model that will assist in identifying current potential commerce opportunities within the Asian market, discover domestic core competencies and determine why China’s trade with the US is not reciprocated to the degree that the US trades with them. The development of such a thinking style model can be instrumental in assessing consumer behavior patterns in the Asian market that could aid in countering the imbalance of trade.
The thesis document will include an analysis of left brain and right brain decision making, the theories behind Whole Brain Technology as a “tool of understanding reasoned ways of thinking,” (Herrmann 2002) and whether its application is useful in analyzing consumerism in other cultures.
Papers by Susan Palmer Van Brackle
Book Reviews by Susan Palmer Van Brackle
• India (best for Engineering an Technical)
• China (best for Manufacturing and Technical)
• Mexico (best for Manufacturing)
• Philippines (best for Administrative)
• United States (best for Analysis and Creative)
This overview acts as a guide for matching a country’s best capabilities with the needs of a corporate project. The upsides of globalization as they’re described are cost savings, fostering creativity, business development and cultivating competitive advantage. Similar to Thomas L. Friedman’s “The World is Flat,” Duening and Click discuss the notable concern over job losses in the American economy and the inability of knowledge workers to remain competitive if science, math and technical education are not emphasized in the U.S.
Teaching Documents by Susan Palmer Van Brackle
five individual social competencies that comprise Emotional Intelligence;
Self Awareness (to recognize your moods, drives and emotions and their effect on yourself and others),
Self regulation (ability to redirect or control disruptive impulses and moods; display trustworthiness, integrity, ability to change),
Motivation (passion to work that goes beyond money or status),
Empathy (the ability to understand the emotional makeup of other people),
Social skills (managing relationships and building networks).
“Each competency is critical to effective leadership” pg 171.
“Leveraging Cultural Diversity” pp164-181, 220-235
Source: Journal of Business and Management-Spring 2004
“An Examination of Salient Factors Affecting Expatriate Culture Shock”
Sims, Robert H., Western Kentucky University
Schraeder, Mike, troy State University - Montgomery
“China has become a juggernaut that is the world’s second-largest purchaser of oil, and it will soon buy more cars, computers, and appliances than any other place on Earth.” (Newman p.38) The goal is to conduct research in order to formulate a historic thinking style model that will assist in identifying current potential commerce opportunities within the Asian market, discover domestic core competencies and determine why China’s trade with the US is not reciprocated to the degree that the US trades with them. The development of such a thinking style model can be instrumental in assessing consumer behavior patterns in the Asian market that could aid in countering the imbalance of trade. The thesis document will include an analysis of left brain and right brain decision making, the theories behind Whole Brain Technology as a “tool of understanding reasoned ways of thinking,” (Herrmann 2002) and whether its application is useful in analyzing consumerism in other cultures.
“China has become a juggernaut that is the world’s second-largest purchaser of oil, and it will soon buy more cars, computers, and appliances than any other place on Earth.” (Newman p.38) The goal is to conduct research in order to formulate a historic thinking style model that will assist in identifying current potential commerce opportunities within the Asian market, discover domestic core competencies and determine why China’s trade with the US is not reciprocated to the degree that the US trades with them. The development of such a thinking style model can be instrumental in assessing consumer behavior patterns in the Asian market that could aid in countering the imbalance of trade.
The thesis document will include an analysis of left brain and right brain decision making, the theories behind Whole Brain Technology as a “tool of understanding reasoned ways of thinking,” (Herrmann 2002) and whether its application is useful in analyzing consumerism in other cultures.
• India (best for Engineering an Technical)
• China (best for Manufacturing and Technical)
• Mexico (best for Manufacturing)
• Philippines (best for Administrative)
• United States (best for Analysis and Creative)
This overview acts as a guide for matching a country’s best capabilities with the needs of a corporate project. The upsides of globalization as they’re described are cost savings, fostering creativity, business development and cultivating competitive advantage. Similar to Thomas L. Friedman’s “The World is Flat,” Duening and Click discuss the notable concern over job losses in the American economy and the inability of knowledge workers to remain competitive if science, math and technical education are not emphasized in the U.S.
five individual social competencies that comprise Emotional Intelligence;
Self Awareness (to recognize your moods, drives and emotions and their effect on yourself and others),
Self regulation (ability to redirect or control disruptive impulses and moods; display trustworthiness, integrity, ability to change),
Motivation (passion to work that goes beyond money or status),
Empathy (the ability to understand the emotional makeup of other people),
Social skills (managing relationships and building networks).
“Each competency is critical to effective leadership” pg 171.
“Leveraging Cultural Diversity” pp164-181, 220-235
Source: Journal of Business and Management-Spring 2004
“An Examination of Salient Factors Affecting Expatriate Culture Shock”
Sims, Robert H., Western Kentucky University
Schraeder, Mike, troy State University - Montgomery