The features of use of hashtags among students of Lviv were investigated. The list of optimal str... more The features of use of hashtags among students of Lviv were investigated. The list of optimal strategies for using these communicative tools for personal branding is determined. The effective strategy for using hashtags in online communication for the personal and company branding is considered. The results of calculation of effectiveness of hashtags related to #education is calculated. The reports of using hashtag #education in social networks is presented.
The features of use of hashtags among students of Lviv were investigated. The list of optimal str... more The features of use of hashtags among students of Lviv were investigated. The list of optimal strategies for using these communicative tools for personal branding is determined. The effective strategy for using hashtags in online communication for the personal and company branding is considered. The results of calculation of effectiveness of hashtags related to #education is calculated. The reports of using hashtag #education in social networks is presented.
Based on the analysis of hashtags, it was found that the use of a multimedia format of book prese... more Based on the analysis of hashtags, it was found that the use of a multimedia format of book presentation as a book trailer on social networks is an effective means of promoting literary tourism. With the help of the “goal tree” method, an information model of the functioning of book trailers in the development of literary tourism popularization was created. The creation of a “goal tree” in the study provided an opportunity at the stage of information modeling to show the subordination and relationship of goals, which demonstrates the division of the overall goal into sub-goals, objectives and individual actions.
The prospects of the emergence of new ITprofessions are considered, according to the latest forec... more The prospects of the emergence of new ITprofessions are considered, according to the latest forecasts of the future development of the Internet
Based on the analysis of hashtags, it was found that the use of a multimedia format of book prese... more Based on the analysis of hashtags, it was found that the use of a multimedia format of book presentation as a book trailer on social networks is an effective means of promoting literary tourism. With the help of the “goal tree” method, an information model of the functioning of book trailers in the development of literary tourism popularization was created. The creation of a “goal tree” in the study provided an opportunity at the stage of information modeling to show the subordination and relationship of goals, which demonstrates the division of the overall goal into sub-goals, objectives and individual actions.
The features of use of hashtags among students of Lviv were investigated. The list of optimal str... more The features of use of hashtags among students of Lviv were investigated. The list of optimal strategies for using these communicative tools for personal branding is determined. The effective strategy for using hashtags in online communication for the personal and company branding is considered. The results of calculation of effectiveness of hashtags related to #education is calculated. The reports of using hashtag #education in social networks is presented.
The features of use of hashtags among students of Lviv were investigated. The list of optimal str... more The features of use of hashtags among students of Lviv were investigated. The list of optimal strategies for using these communicative tools for personal branding is determined. The effective strategy for using hashtags in online communication for the personal and company branding is considered. The results of calculation of effectiveness of hashtags related to #education is calculated. The reports of using hashtag #education in social networks is presented.
Based on the analysis of hashtags, it was found that the use of a multimedia format of book prese... more Based on the analysis of hashtags, it was found that the use of a multimedia format of book presentation as a book trailer on social networks is an effective means of promoting literary tourism. With the help of the “goal tree” method, an information model of the functioning of book trailers in the development of literary tourism popularization was created. The creation of a “goal tree” in the study provided an opportunity at the stage of information modeling to show the subordination and relationship of goals, which demonstrates the division of the overall goal into sub-goals, objectives and individual actions.
The prospects of the emergence of new ITprofessions are considered, according to the latest forec... more The prospects of the emergence of new ITprofessions are considered, according to the latest forecasts of the future development of the Internet
Based on the analysis of hashtags, it was found that the use of a multimedia format of book prese... more Based on the analysis of hashtags, it was found that the use of a multimedia format of book presentation as a book trailer on social networks is an effective means of promoting literary tourism. With the help of the “goal tree” method, an information model of the functioning of book trailers in the development of literary tourism popularization was created. The creation of a “goal tree” in the study provided an opportunity at the stage of information modeling to show the subordination and relationship of goals, which demonstrates the division of the overall goal into sub-goals, objectives and individual actions.
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Papers by Sofia Kolos