Shqipe Haliti
Experienced English Language Teacher with a demonstrated history of working in the higher education industry. Skilled in Research, English, Personal Tutoring, Teamwork, Editing, and Microsoft Office. Strong education with a Bachelor's Degree in English Language and American Studies and a Master's degree focused in Faculty of Communications / Master at Public Relation from International Balkan University (IBU).
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The main purpose of this study is to illuminate the challenges and perspectives to Public Relations agencies in Skopje, the Republic of North Macedonia, as well as identifying and analyzing the solutions to these challenges. The research is based on a qualitative analysis of the results obtained through a survey involving a questionnaire with 17 questions divided in three parts – Agency’s Overview Questions, Perspectives and Challenged of PR agencies. The results are based on the answers provided from 8 of the most prominent PR agencies in Skopje. For further research, it can be recommended a deeper understanding of PR practice, hence a thorough comprehension of the lack of practical education.
Keywords: History of Public Relations, Public Relations agencies, Challenges, Perspectives, Information and Communication Technologies.
Key words: marketplace of ideas, free flow doctrine, Milton, Mill, the 1st Amendment, global media, modern ideas of freedom, UNESCO, NWICO, UN, WSIS.
Keywords: Pursuance of science, horror, pinnacle of glory, fiasco, consternation
The main purpose of this study is to illuminate the challenges and perspectives to Public Relations agencies in Skopje, the Republic of North Macedonia, as well as identifying and analyzing the solutions to these challenges. The research is based on a qualitative analysis of the results obtained through a survey involving a questionnaire with 17 questions divided in three parts – Agency’s Overview Questions, Perspectives and Challenged of PR agencies. The results are based on the answers provided from 8 of the most prominent PR agencies in Skopje. For further research, it can be recommended a deeper understanding of PR practice, hence a thorough comprehension of the lack of practical education.
Keywords: History of Public Relations, Public Relations agencies, Challenges, Perspectives, Information and Communication Technologies.
Key words: marketplace of ideas, free flow doctrine, Milton, Mill, the 1st Amendment, global media, modern ideas of freedom, UNESCO, NWICO, UN, WSIS.
Keywords: Pursuance of science, horror, pinnacle of glory, fiasco, consternation