Today, everything is marketing. All of the content we produce affects the customer experience. Th... more Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have c...
The Language of Content Strategy defines fifty-two terms that are central to the discipline of co... more The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.
Bulletin of the American Society for Information Science and Technology, 2011
Editor's SummaryTraditional help files are passé, failing to serve customer needs and lagging... more Editor's SummaryTraditional help files are passé, failing to serve customer needs and lagging behind the shift toward Web 2.0 interaction. Help 2.0 moves beyond repurposed static documents to integrate current strategies and capabilities for a more complete, engaging and satisfying customer experience. The approach features the interaction of an online support community with collaboration and feedback opportunities. Support sites based on the 2.0 model can provide membership access, user generated content, incentives for contributing and personalization options. They can also contribute to search engine optimization. Content analytics reveal member, group and site metrics – business critical data that can drive sales and revenue. Help 2.0 provides information for current and prospective customers, building a community, enhancing satisfaction and proving the effectiveness of exceptional support.
Computer-assisted translation (aka machine translation) is on the fast track to becoming a utilit... more Computer-assisted translation (aka machine translation) is on the fast track to becoming a utility. Translation will automatically become part of everything we do. Computers, websites, touch screen devices, in-car navigation systems, kiosks in public places, ATMs, airline self-service terminals -- basically any consumer-facing graphic user interface -- will include a "translate" button. In fact, the beta version of the Android operating system includes just that in the latest rendition of the Chrome browser. That's just the start of things to come. Machine translation will soon be ubiquitous!
Bulletin of the American Society for Information Science and Technology, 2011
... Special Section: Content Strategy. Content strategy: Introduction. Scott Abel content managem... more ... Special Section: Content Strategy. Content strategy: Introduction. Scott Abel content management strategist and social media choreographer 1, ,; Seth Earley CEO of Earley & Associates Enterprise 2,. ... Email: Scott Abel ([email protected]) Seth Earley ([email protected]). ...
Today, everything is marketing. All of the content we produce affects the customer experience. Th... more Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have c...
The Language of Content Strategy defines fifty-two terms that are central to the discipline of co... more The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.
Bulletin of the American Society for Information Science and Technology, 2011
Editor's SummaryTraditional help files are passé, failing to serve customer needs and lagging... more Editor's SummaryTraditional help files are passé, failing to serve customer needs and lagging behind the shift toward Web 2.0 interaction. Help 2.0 moves beyond repurposed static documents to integrate current strategies and capabilities for a more complete, engaging and satisfying customer experience. The approach features the interaction of an online support community with collaboration and feedback opportunities. Support sites based on the 2.0 model can provide membership access, user generated content, incentives for contributing and personalization options. They can also contribute to search engine optimization. Content analytics reveal member, group and site metrics – business critical data that can drive sales and revenue. Help 2.0 provides information for current and prospective customers, building a community, enhancing satisfaction and proving the effectiveness of exceptional support.
Computer-assisted translation (aka machine translation) is on the fast track to becoming a utilit... more Computer-assisted translation (aka machine translation) is on the fast track to becoming a utility. Translation will automatically become part of everything we do. Computers, websites, touch screen devices, in-car navigation systems, kiosks in public places, ATMs, airline self-service terminals -- basically any consumer-facing graphic user interface -- will include a "translate" button. In fact, the beta version of the Android operating system includes just that in the latest rendition of the Chrome browser. That's just the start of things to come. Machine translation will soon be ubiquitous!
Bulletin of the American Society for Information Science and Technology, 2011
... Special Section: Content Strategy. Content strategy: Introduction. Scott Abel content managem... more ... Special Section: Content Strategy. Content strategy: Introduction. Scott Abel content management strategist and social media choreographer 1, ,; Seth Earley CEO of Earley & Associates Enterprise 2,. ... Email: Scott Abel ([email protected]) Seth Earley ([email protected]). ...
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