Papers by Samira Setoutah
International journal of data and network science, 2024
Reputation management is of more significant consideration for organizations across the globe. Ho... more Reputation management is of more significant consideration for organizations across the globe. However, for relevant purposes, Public Relations accompanied by Artificial Intelligence further play a significant role. Mainly supported by the social exchange theory, this study also focuses on Public Relations practices and Artificial Intelligence as facilitating the pathway to reputation management for online retail organizations in the United Arab Emirates. The researchers selected a sample of n= 330 individuals and analyzed it using Structural Equation Modelling to test the proposed conceptual model. Results revealed that Public Relations practices significantly affect Competitive Value, Online Communication, and Behavior Change. Besides, the effect of Artificial Intelligence on Competitive Value, Online Communication, and Behavior Change also remained significant. Further, the three relevant factors (Online Communication and Behavior Change) significantly affect reputation management, indicating the overall effect of PR practices and AI on reputation management in online retail organizations in the UAE. Hence, it is concluded that PR practices and AI technology have a substantial role in ensuring reputation management. Besides, factors including Competitive Value, Online Communication, and Behavioral Change have a positive role in reputation management, further ensuring attaining the organizational goals. Finally, the researchers discussed the results and highlighted the theoretical implications accordingly.
International journal of data and network science, 2024
Reputation management is of more significant consideration for organizations across the globe. Ho... more Reputation management is of more significant consideration for organizations across the globe. However, for relevant purposes, Public Relations accompanied by Artificial Intelligence further play a significant role. Mainly supported by the social exchange theory, this study also focuses on Public Relations practices and Artificial Intelligence as facilitating the pathway to reputation management for online retail organizations in the United Arab Emirates. The researchers selected a sample of n= 330 individuals and analyzed it using Structural Equation Modelling to test the proposed conceptual model. Results revealed that Public Relations practices significantly affect Competitive Value, Online Communication, and Behavior Change. Besides, the effect of Artificial Intelligence on Competitive Value, Online Communication, and Behavior Change also remained significant. Further, the three relevant factors (Online Communication and Behavior Change) significantly affect reputation management, indicating the overall effect of PR practices and AI on reputation management in online retail organizations in the UAE. Hence, it is concluded that PR practices and AI technology have a substantial role in ensuring reputation management. Besides, factors including Competitive Value, Online Communication, and Behavioral Change have a positive role in reputation management, further ensuring attaining the organizational goals. Finally, the researchers discussed the results and highlighted the theoretical implications accordingly.
2023 International Conference on Multimedia Computing, Networking and Applications (MCNA)
International Journal of Data and Network Science
The brisk spread of Covid-19 led educational policymakers and organizations to opt for better alt... more The brisk spread of Covid-19 led educational policymakers and organizations to opt for better alternatives to resume the students' educational journey. In this context, Microsoft Teams remained one of the most devoted and credible online platforms that greatly facilitated the educational process across the globe. Current research also analyzed Microsoft Teams acceptance using the self-proposed conceptual model supported by the Technology Acceptance Model by Davis. We employed the survey method and examined the gathered using the applied Structural Equation Modelling (SEM). Results indicated that there is a significant impact of Covid-19 on the Perceived Ease of Use (p> 0.000) and Perceived Usefulness (p> 0.000). Besides, the relationship between Perceived Ease of Use and Perceived Usefulness also remained significant (p> 0.000). Moreover, the proposed relationship between Attitude, Perceived Ease of Use, and Perceived Usefulness also remained substantial (p> 0.009 an...
Utopía y Praxis Latinoamericana, 2020
is field study aims to reveal the most important problems that citizen journalism raises in the ... more is field study aims to reveal the most important problems that citizen journalism raises in the Algerian environment in terms of practice and the ethical and professional rules attached to it and the corresponding freedom that the medium provides in the networked society and the capacity for effectiveness in creating and producing content and publishing it on the ground. Bringing the truth closer to citizens and adhering to the consecration of electronic democracy and direct freedom of expression.
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Papers by Samira Setoutah