International Journal of Social Science & Entrepreneurship
The paper is aimed at examining the link between financial literacy and financial inclusion in th... more The paper is aimed at examining the link between financial literacy and financial inclusion in the presence of social interaction. An established theoretical framework was used, and tested questionnaire was employed to test the hypotheses and data collection. Smart PLS was used as the data is primary in nature. The model is a considered to be a strong model as the effect size is 0.76. Results show that behaviour and knowledge contribute to have an impact on financial inclusion while skills and attitude do not significantly influence, which implies a significant positive influence of financial literacy on financial inclusion. Also, it was found that social interaction moderates the relationship between financial literacy and inclusion as hypothesized in the study. These results imply that in order to improve knowledge and understanding of financial ideas and practises, policy makers, financial institutions, and groups working on financial inclusion projects should concentrate on offe...
Workforce downsizing has became very popular in the last few decades. It is a positive and useful... more Workforce downsizing has became very popular in the last few decades. It is a positive and useful strategy to improve organizational performance and efficiency. In this study we examine the impacts of downsizing on the performance of survived employees. In this research article the independent variable is downsizing and dependent variables are emotional stability, job satisfaction and financial rewards. The research will be conducted on a Pakistani firm.
Employees are highly valuable asset for an organization. It is important for an organization to k... more Employees are highly valuable asset for an organization. It is important for an organization to keep their employees happy, satisfied and motivated as motivated work force can help organizations in achieving the strong competitive edge and tremendous profitability. Reward management is a tool that organizations use in order to attract, retain and motivate their employees as reward is counted as a major reason behind employee motivation. This study is conducted to analyze the impact of rewards on employee motivation. The study follows quantitative research approach. Reward is taken as independent variable whereas employee motivation is taken as dependent variable. The study aims to highlight the relationship between these rewards and employee motivation. 100 questionnaires were distributed among the employees out of which 93 questionnaires were returned back with response. The figures and results show that there is a positive association between motivational factors and different typ...
INTRODUCTION Zill e Huma1 Rafia Ayub2 1Jinnah University for Women, Karachi 2Department of Busine... more INTRODUCTION Zill e Huma1 Rafia Ayub2 1Jinnah University for Women, Karachi 2Department of Business Administration, Jinnah University for Women, Karachi Investment is an asset that an individual or a firm purchased for generating income in future. In economics investments are those goods that will be used in creating future wealth. In finance investments are considered as monetary assets that provide future inflows either in terms of income or in terms of appreciation in intrinsic value. Investment options in Pakistan commonly known to individuals include Fix deposits / Saving deposits, Investment certificates by Banks, Government Securities, Corporate Securities, Insurance, Mutual Funds, Gold, Real Estate etc. Investment in financial markets is one of the most common phenomena. Financial markets play a vital role in the economy. It also provides a mechanism to all the managers or individual investors about investment decisions. (Samuel, 1996). Generally in an economy financial mark...
Retail outlets have become highly competitive and try to attract impulsive buyers. This study exa... more Retail outlets have become highly competitive and try to attract impulsive buyers. This study examines the eff ect of fi ve diff erent strategies (i.e. window display, background music, sales persons, sales promotions, and discount off ers) on impulsive buying behavior. The sample size for this study was 195 and the mall intercept method was used for collecting the data. Several well-established constructs from the literature were used for developing the questionnaire. The study found that all the predictors i.e. window display, sales promotions, discount off ers, background music and sales persons have a signifi cant eff ect on impulse buying behavior. This study has implications for marketers and policy makers. The fi ndings could be used by them in developing appropriate strategies for attracting and retaining customers and creating diff erentiation. While the present study has examined impulsive buying behavior in Karachi, future research may explore this phenomenon in other cit...
This paper is meant to explore attitude of Pakistani children towards television advertisements. ... more This paper is meant to explore attitude of Pakistani children towards television advertisements. A total of 200 children from different secondary schools of Pakistan were taken into account. Findings propose that they are more influenced by the television advertising due to its entertainment feature – mainly when the messages feature fictional characters, local expressions, celebrity’s endorsement and wittiness. They also obtain pleasure from advertising messages that are offered in the language they are familiar with and/or entertainingly integrated with local expressions. This paper will be useful in formulating effective advertising strategies for marketers as well as for those who have particular roles in sharing messages for children such as NGOs and government agencies through advertisement.
Employees are the assets of organizations and if they leave the organization it creates bad impac... more Employees are the assets of organizations and if they leave the organization it creates bad impact on the performance of the organization. This research is basically conducting to know the key issues that are the basic reasons of turnover intention and this research is quantitative research. Performance of the employees affecting the organizational performance and the turnover high rate directly and indirectly influences the performance of the employees that in return cause organizational productivity. This research paper has addressed the impact of staff turnover on employees’ performance. That type of impact brings out the issues behind expansion of staff turnover. This study is basically conducting to achieve the objective to establish the main reasons that raise the chances of employees’ intention to leave the organization and all the variables were verified by the SPSS version 20 by using the regression test.
International Journal of Social Science & Entrepreneurship
The paper is aimed at examining the link between financial literacy and financial inclusion in th... more The paper is aimed at examining the link between financial literacy and financial inclusion in the presence of social interaction. An established theoretical framework was used, and tested questionnaire was employed to test the hypotheses and data collection. Smart PLS was used as the data is primary in nature. The model is a considered to be a strong model as the effect size is 0.76. Results show that behaviour and knowledge contribute to have an impact on financial inclusion while skills and attitude do not significantly influence, which implies a significant positive influence of financial literacy on financial inclusion. Also, it was found that social interaction moderates the relationship between financial literacy and inclusion as hypothesized in the study. These results imply that in order to improve knowledge and understanding of financial ideas and practises, policy makers, financial institutions, and groups working on financial inclusion projects should concentrate on offe...
Workforce downsizing has became very popular in the last few decades. It is a positive and useful... more Workforce downsizing has became very popular in the last few decades. It is a positive and useful strategy to improve organizational performance and efficiency. In this study we examine the impacts of downsizing on the performance of survived employees. In this research article the independent variable is downsizing and dependent variables are emotional stability, job satisfaction and financial rewards. The research will be conducted on a Pakistani firm.
Employees are highly valuable asset for an organization. It is important for an organization to k... more Employees are highly valuable asset for an organization. It is important for an organization to keep their employees happy, satisfied and motivated as motivated work force can help organizations in achieving the strong competitive edge and tremendous profitability. Reward management is a tool that organizations use in order to attract, retain and motivate their employees as reward is counted as a major reason behind employee motivation. This study is conducted to analyze the impact of rewards on employee motivation. The study follows quantitative research approach. Reward is taken as independent variable whereas employee motivation is taken as dependent variable. The study aims to highlight the relationship between these rewards and employee motivation. 100 questionnaires were distributed among the employees out of which 93 questionnaires were returned back with response. The figures and results show that there is a positive association between motivational factors and different typ...
INTRODUCTION Zill e Huma1 Rafia Ayub2 1Jinnah University for Women, Karachi 2Department of Busine... more INTRODUCTION Zill e Huma1 Rafia Ayub2 1Jinnah University for Women, Karachi 2Department of Business Administration, Jinnah University for Women, Karachi Investment is an asset that an individual or a firm purchased for generating income in future. In economics investments are those goods that will be used in creating future wealth. In finance investments are considered as monetary assets that provide future inflows either in terms of income or in terms of appreciation in intrinsic value. Investment options in Pakistan commonly known to individuals include Fix deposits / Saving deposits, Investment certificates by Banks, Government Securities, Corporate Securities, Insurance, Mutual Funds, Gold, Real Estate etc. Investment in financial markets is one of the most common phenomena. Financial markets play a vital role in the economy. It also provides a mechanism to all the managers or individual investors about investment decisions. (Samuel, 1996). Generally in an economy financial mark...
Retail outlets have become highly competitive and try to attract impulsive buyers. This study exa... more Retail outlets have become highly competitive and try to attract impulsive buyers. This study examines the eff ect of fi ve diff erent strategies (i.e. window display, background music, sales persons, sales promotions, and discount off ers) on impulsive buying behavior. The sample size for this study was 195 and the mall intercept method was used for collecting the data. Several well-established constructs from the literature were used for developing the questionnaire. The study found that all the predictors i.e. window display, sales promotions, discount off ers, background music and sales persons have a signifi cant eff ect on impulse buying behavior. This study has implications for marketers and policy makers. The fi ndings could be used by them in developing appropriate strategies for attracting and retaining customers and creating diff erentiation. While the present study has examined impulsive buying behavior in Karachi, future research may explore this phenomenon in other cit...
This paper is meant to explore attitude of Pakistani children towards television advertisements. ... more This paper is meant to explore attitude of Pakistani children towards television advertisements. A total of 200 children from different secondary schools of Pakistan were taken into account. Findings propose that they are more influenced by the television advertising due to its entertainment feature – mainly when the messages feature fictional characters, local expressions, celebrity’s endorsement and wittiness. They also obtain pleasure from advertising messages that are offered in the language they are familiar with and/or entertainingly integrated with local expressions. This paper will be useful in formulating effective advertising strategies for marketers as well as for those who have particular roles in sharing messages for children such as NGOs and government agencies through advertisement.
Employees are the assets of organizations and if they leave the organization it creates bad impac... more Employees are the assets of organizations and if they leave the organization it creates bad impact on the performance of the organization. This research is basically conducting to know the key issues that are the basic reasons of turnover intention and this research is quantitative research. Performance of the employees affecting the organizational performance and the turnover high rate directly and indirectly influences the performance of the employees that in return cause organizational productivity. This research paper has addressed the impact of staff turnover on employees’ performance. That type of impact brings out the issues behind expansion of staff turnover. This study is basically conducting to achieve the objective to establish the main reasons that raise the chances of employees’ intention to leave the organization and all the variables were verified by the SPSS version 20 by using the regression test.
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