Advances in Social Science, Education and Humanities Research, 2021
Malaysian demands for green products are escalating due to health concern and green products are ... more Malaysian demands for green products are escalating due to health concern and green products are common in Malaysia due to various green campaigns in medias over the decades. Yet, the market saturation of green products remained at infancy stage in Malaysia. Therefore, ability to foresee the consumers' purchase intention on green products is crucial for marketers especially for those who promote products that emphasize animal well-being and environmentally conscious. Theory of Planned Behavior was utilized for this study on green products; and the results indicated that variables such as attitude towards environment and animal welfare, influence of green movement, environmentalist and friends and education level are important in influencing green consumers' purchasing intention on green products. In addition, age, education and income level, subjective norm such as family and green movement are crucial in determining the non-green consumers' purchase intention on green products.
International Journal of Community Development and Management Studies, 2018
NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose.................. more NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose.............................................................................................................................................................................. This study examines the factors that influence customer intention to use mo-bile payment service in Nanjing, China. It also gains a deeper understanding and better insight of Chinese consumer behavior. Background.............................................................................................................................................................................. Mobile payments services represent a tremendously interesting paradox in the world of telecommunications. Although, they are convenient, quick and easy but there is not still enough evidence on how successful this practice is. In Nanjing, China, consumer intention to use mobile payment is still questionable and remains as a skeptical consideration. Me...
Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020), 2021
Due to burgeoning populations, income growth, employment, and urbanization trends, food security ... more Due to burgeoning populations, income growth, employment, and urbanization trends, food security had become a global concern. Entomophagy is a process of consuming edible insects that had been chosen as an alternative food source to solve the issues of food security. This study aimed to examine the effect of factors related to the product, social trust and norms, and psychological factors on consumers' acceptance towards entomophagy. The number of samples to be taken is 100 respondents with a convenience sampling method. Data was collected using a questionnaire and then analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM). The results show that factors related to the product and psychological factors affect consumers' acceptance towards entomophagy, while on the contrary, social trusts and norms do not affect consumers' acceptance towards entomophagy.
Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR, 2020
Natural functional food industry is growing steadily worldwide and innovative products are being ... more Natural functional food industry is growing steadily worldwide and innovative products are being continuously launched thus making competition fierce. Successful commercialization of natural functional foods is proving to be challenging especially due to the need for a strategic approach to product development processes. The main purpose of this study was to understand how consumers who are suffering from obesity perceive natural functional foods and how likely they are willing to consume the food. Purposive sampling method was used in this study and a survey was conducted in Malaysia whereas 163 obese consumers were interviewed by using structured questionnaires. The Integrated Behavioral Model (IBM) was adopted in this study. Descriptive statistics, exploratory analysis and multiple regression were used to analyze the collected data. The results show that experiential attitude (perceived severity), instrumental attitude and personal agency (self-efficacy) influenced the obese consumer's intention to consume natural functional foods for the purpose of fighting the obesity.
Consumers begin to realize that their behavior have a direct impact on the fair trade, human safe... more Consumers begin to realize that their behavior have a direct impact on the fair trade, human safety, animal welfare and environmental safety. Therefore, the act of going green is getting more popular and causes consumers to alter their purchasing behavior to a more environmentally friendly way. Thus, the green concept is now steadily and sustainability being disseminated among consumers. However, it is just the beginning to market environmental friendly food products in Malaysia as consumers have only limited knowledge about the purchase intention among the consumers. The purpose of this research is to determine the consumer awareness and purchase intention towards environmental friendly food products. A survey was conducted in Kuala Lumpur, Malaysia where 151 respondents were interviewed by structured questionnaires. Descriptive analysis and Chi-Square analysis were used to accomplish the objective of this study. The results indicate that most respondents, especially urban area con...
The movement of going green is getting more popular since consumers are increasingly aware about ... more The movement of going green is getting more popular since consumers are increasingly aware about environmental issues and are starting to alter their purchasing behavior to a more environmentally friendly way. Thus, the objective of this study is to investigate Malaysian consumers’ perceptions and intentions towards going green. Descriptive statistics, independent t-test analysis and a binary logistic model were used to analyze the data. The results show that socio-demographic variables such as education levels and age have a significant effect on consumers’ perceptions as well as their attitude towards going green and becoming environmentally friendly. The results also show that subjective norms (environmentalists and the green society) are important determinants of consumers’ intention to go green.
The purpose of this study is to understand the relationship of the factors such as socio-demograp... more The purpose of this study is to understand the relationship of the factors such as socio-demographic profile and extracted factors from exploratory factor analysis on the consumers’ attitude towards green food. The study was conducted in Peninsular Malaysia where 1355 consumers were interviewed by using survey questionnaire. Descriptive analysis, reliability test, exploratory factor analysis and hierarchy regressions analysis were used in this study. The result shows that peer reference, motivation and affection and behavioral intention will influence the consumers’ attitude towards green food. The result also revealed that consumers’ socio-demographic profile such as gender, living area and education level is one of the factors which will affect the consumers’ attitude towards green food.
Advances in Social Science, Education and Humanities Research, 2021
In recent years, business-to-consumers (B2C) e-commerce platforms has developed rapidly in China ... more In recent years, business-to-consumers (B2C) e-commerce platforms has developed rapidly in China triggered numerous attentions from the government, enterprises, consumers and even the academician. Due to the unpredictability nature of the e-commerce environment, trust has become significant factor in determining one's competitive advantage. However, existing customer's attitude and safety awareness are not optimistic towards the online shopping and e-commerce enterprises. Such lack of trust has caused the buyers and sellers to experience communication breakdown. Hence, it is very meaningful to investigate the factors which can enhance customer's trust on B2C websites. In this study, a quantitative approach was applied to examine the relationship between the influencing factors and trust among 384 respondents from China. The results indicated that all the factors were positively correlated to consumer trust and product quality has the highest influence on customer trust. This is followed by website quality, company brand reputation, after-sales service and the customer attitude towards risk in the B2C e-commerce in China. Thus, it is expected that the B2C e-commerce will continuously improve their product and website quality in order to remain competitive in the market.
AGRARIS: Journal of Agribusiness and Rural Development Research, 2020
In this study, we aims to determine the factors that affect the consumers' food consumption behav... more In this study, we aims to determine the factors that affect the consumers' food consumption behaviour and further to examine the impact of consumers' food consumption behaviour toward food waste in urban area. This study collected 400 questionnaires from the Klang Valley, Malaysia. The findings showed that there are three latent factors from the factor analysis which related to the negative food consumption behaviour, which were consumers' negative attitude on food demand, perceived behavioural control on food waste, and subjective norm. Multiple regression analysis showed that the negative food consumption attitude and perceived behavioural control on food waste have significant impact on the negative food consumption behaviour. Furthermore, the chi-square test showed that the percentage of food waste related to the difference level of negative consumption behaviour on food. Besides that, the Pearson Chi-square also showed that over demand for food and did not consume the food before expired date are highly significant associated with the number of food waste created by a household. In conclusion, consumers' proper planning on food consumption, cooking, and food deliver order playing a significant role to reduce food waste in Malaysia.
International Journal of Business Continuity and Risk Management, 2020
The adoption of mobile payment is still rather new for an emerging economy like Malaysia whereby ... more The adoption of mobile payment is still rather new for an emerging economy like Malaysia whereby cashless payment has yet to be fully accepted by the vast majority. There is still a lack of studies found on the crosscountry differences between China and Malaysia, thus, this study attempted to compare the adoption of mobile payment between these two countries to identify the differences in mobile payment adoption using theory of reasoned action and technology of acceptance model. Consumers from Nanjing, China and Klang Valley, Malaysia were selected for this study. A total of 384 respondents from each country were surveyed using personal administered questionnaire. Among the four factors, perceived security seems to differ for the two countries and the study provide a new insight to researchers and market practitioners in terms of analysing the adoption of mobile payment in future.
The tourism sector has developed over the years as one of the main contributors to the nation's s... more The tourism sector has developed over the years as one of the main contributors to the nation's socio-economy. However, tourism has also said to be the cause of the depletion of the natural environment especially the marine ecosystem due to the irresponsible behavior of tourists. There is a growing interest in understanding the impact of tourism towards the sustainability of a particular ecotourism destination, thus this study aims to examine the drivers of tourists' intention to behave in an environmentally responsible manner specifically in marine parks. This study utilizes the responsible environmental behavior model with the addition of consumption values theory and destination image in hope to provide a more comprehensive explanation. A researcher-administered face-to-face survey was conducted among 103 tourists and analysed using partial least squares technique. The results empirically revealed that environmental knowledge and destination image significantly influenced the tourists' intention to behave in an environmentally responsible manner. Thus, in fostering a more responsible behavior among tourists, more emphasis can be placed on enhancing their knowledge while capitalizing on the destination's image.
The emergence of mobile payment providers such as Alipay and WeChat Pay has raised the interest i... more The emergence of mobile payment providers such as Alipay and WeChat Pay has raised the interest in studying the adoption of mobile payment and assessment on the prediction of consumers’ intention. Due to insufficient research on cross-country comparison, this study aims to identify the differences in mobile payment adoption between China and Malaysia. Perceived usefulness, perceived security, perceived ease of use and attitude from Theory of Acceptance Model and Theory of Reasoned Action were used to analyse the intention to adopt mobile payment. Based on the results, perceived security seems to differ for the two countries while other factors have similar results. This study will definitely offer a fresh perspective to academics and practitioners in terms of exploring the propect of mobile payment in business trasnsactions.
Today, the demand for quality food is increasing and genetically modified food has become part of... more Today, the demand for quality food is increasing and genetically modified food has become part of the Asian diet. Based on the potential of GM food products and Malaysia’s plan to expand its biotechnology industry, the market for GMO will surge if Malaysian consumers are well-informed on the advantages of GM food products. Therefore, this study proposed nine hypothesis to understand Malaysia consumers’ preference for switch from conventional food to genetically modified food. The result indicates that utilitarian, aversive and informational reinforcement will increase consumers’ preference towards genetic modified food if they are aware that genetically modified food brings more advantages than disadvantages to human being. In addition, result shows that consumer who switch will have higher intention to recommend GMO food to others and willing to pay more for GMO food.
Research Highlights Despite the awareness on global climate change and reminder on environmental... more Research Highlights Despite the awareness on global climate change and reminder on environmental protection, it remains a challenge to promote sustainable tourism. The existing literatures on tourists’ sustainable behaviours pinpointed the emergence of environmentally-conscious tourists, yet the antecedents of their behaviours have not been fully established. Responsible environmental behavioral intentions are expected to be relevant predecessors for sustainable tourism. Thus, this study applies Responsible Environmental Behaviour model (REB) by Hines et.al (1986), which is tested alongside with Consumption Values Theory (Sheth et al., 1991) and destination image. This research proposed four hypotheses along with environmental consumption values and environmental attitude. In comparison, tourists that have higher levels of environmental knowledge and positive image of the destination will have higher intention to behave in an environmentally responsible manner.
Malaysia has taken a lot of initiatives to promote its halal products through branding, promotion... more Malaysia has taken a lot of initiatives to promote its halal products through branding, promotion, e-commerce and distribution. However, this probably raises many problems and challenges especially in selling Halal poultry to non-Muslim consumers as non-Muslim Gen-Y Malaysian paid less attention to Halal logo food product since it is not their religious obligation to consume Halal food. Therefore, the study proposed seventeen hypothesis and the results indicate that there is a positive relationship between brand comprehension, stimulus ambiguity, awareness and consumer confidence level. Moreover, the results also indicate that consumers’ attitude, motive, confidence level have positive relationship towards consumer choice. In other words, if the consumer have position attitude, motive and confidence towards Halal logo, they will purchase Halal poultry.
Journal of Agribusiness in Developing and Emerging Economies, 2017
Purpose The concept of functional foods is not new to the Malaysian people. Functional foods as t... more Purpose The concept of functional foods is not new to the Malaysian people. Functional foods as traditional medicine have made tremendous contributions over the past couple of centuries. The growth in the economy, coupled with a strong desire among the Malaysian consumers to maintain a healthy lifestyle has made functional foods an alternative medicine among the populace. Although the consumption of functional foods is increasing in Malaysia, relatively little is known about the factors which affect consumer purchase intention toward natural functional foods. The purpose of this paper is to determine Malaysian consumer intention to purchase natural functional foods. Design/methodology/approach A survey was conducted in the country where 2,004 household were interviewed using structured questionnaires. The theory of reasoned action (TRA) and health belief model were adopted and modified in this study. Descriptive statistics and structural equation modeling were used to analyze the co...
ABSTRACT The purpose of this study is to understand the relationship between factors such as soci... more ABSTRACT The purpose of this study is to understand the relationship between factors such as socio-demographic characteristic, attitude, subjective norm and perceived behavioral control on the buying intention of halal labeled food products. By using a structured questionnaire, 176 non-Muslim consumers were conveniently selected and interviewed at various locations in Kuala Lumpur, Malaysia. Descriptive analysis, reliability test, exploratory factor analysis and hierarchy regressions analysis were used to analyze the data. The results revealed that age, consumers’ attitude towards food purchasing such as concern about health and food safety, subjective norm and perceived behavioral control were positive and significantly related to the buying intention of halal labeled food products. Therefore, more effort need to be taken such as providing information regarding ingredients, nutrients and halal certification by businesses, government and NGOs to create social expectations regarding halal labeled food products to improve non-Muslim consumers’ awareness and buying intention.
The objective of this study is to determine the relationship between socio-demographic variables ... more The objective of this study is to determine the relationship between socio-demographic variables and non-Muslim consumers' awareness, recognition, understanding and purchase intention towards Halal labeled foods. Descriptive analysis, reliability test and chi-square analysis were used to accomplish the objectives of this study. The results shows that majority of the non-Muslim consumers are aware about Halal labeled food and the JAKIM Halal logo on food products. Moreover, non-Muslim consumers who have higher education level, single and age between 26 to 35 recognize the
Advances in Social Science, Education and Humanities Research, 2021
Malaysian demands for green products are escalating due to health concern and green products are ... more Malaysian demands for green products are escalating due to health concern and green products are common in Malaysia due to various green campaigns in medias over the decades. Yet, the market saturation of green products remained at infancy stage in Malaysia. Therefore, ability to foresee the consumers' purchase intention on green products is crucial for marketers especially for those who promote products that emphasize animal well-being and environmentally conscious. Theory of Planned Behavior was utilized for this study on green products; and the results indicated that variables such as attitude towards environment and animal welfare, influence of green movement, environmentalist and friends and education level are important in influencing green consumers' purchasing intention on green products. In addition, age, education and income level, subjective norm such as family and green movement are crucial in determining the non-green consumers' purchase intention on green products.
International Journal of Community Development and Management Studies, 2018
NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose.................. more NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose.............................................................................................................................................................................. This study examines the factors that influence customer intention to use mo-bile payment service in Nanjing, China. It also gains a deeper understanding and better insight of Chinese consumer behavior. Background.............................................................................................................................................................................. Mobile payments services represent a tremendously interesting paradox in the world of telecommunications. Although, they are convenient, quick and easy but there is not still enough evidence on how successful this practice is. In Nanjing, China, consumer intention to use mobile payment is still questionable and remains as a skeptical consideration. Me...
Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020), 2021
Due to burgeoning populations, income growth, employment, and urbanization trends, food security ... more Due to burgeoning populations, income growth, employment, and urbanization trends, food security had become a global concern. Entomophagy is a process of consuming edible insects that had been chosen as an alternative food source to solve the issues of food security. This study aimed to examine the effect of factors related to the product, social trust and norms, and psychological factors on consumers' acceptance towards entomophagy. The number of samples to be taken is 100 respondents with a convenience sampling method. Data was collected using a questionnaire and then analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM). The results show that factors related to the product and psychological factors affect consumers' acceptance towards entomophagy, while on the contrary, social trusts and norms do not affect consumers' acceptance towards entomophagy.
Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR, 2020
Natural functional food industry is growing steadily worldwide and innovative products are being ... more Natural functional food industry is growing steadily worldwide and innovative products are being continuously launched thus making competition fierce. Successful commercialization of natural functional foods is proving to be challenging especially due to the need for a strategic approach to product development processes. The main purpose of this study was to understand how consumers who are suffering from obesity perceive natural functional foods and how likely they are willing to consume the food. Purposive sampling method was used in this study and a survey was conducted in Malaysia whereas 163 obese consumers were interviewed by using structured questionnaires. The Integrated Behavioral Model (IBM) was adopted in this study. Descriptive statistics, exploratory analysis and multiple regression were used to analyze the collected data. The results show that experiential attitude (perceived severity), instrumental attitude and personal agency (self-efficacy) influenced the obese consumer's intention to consume natural functional foods for the purpose of fighting the obesity.
Consumers begin to realize that their behavior have a direct impact on the fair trade, human safe... more Consumers begin to realize that their behavior have a direct impact on the fair trade, human safety, animal welfare and environmental safety. Therefore, the act of going green is getting more popular and causes consumers to alter their purchasing behavior to a more environmentally friendly way. Thus, the green concept is now steadily and sustainability being disseminated among consumers. However, it is just the beginning to market environmental friendly food products in Malaysia as consumers have only limited knowledge about the purchase intention among the consumers. The purpose of this research is to determine the consumer awareness and purchase intention towards environmental friendly food products. A survey was conducted in Kuala Lumpur, Malaysia where 151 respondents were interviewed by structured questionnaires. Descriptive analysis and Chi-Square analysis were used to accomplish the objective of this study. The results indicate that most respondents, especially urban area con...
The movement of going green is getting more popular since consumers are increasingly aware about ... more The movement of going green is getting more popular since consumers are increasingly aware about environmental issues and are starting to alter their purchasing behavior to a more environmentally friendly way. Thus, the objective of this study is to investigate Malaysian consumers’ perceptions and intentions towards going green. Descriptive statistics, independent t-test analysis and a binary logistic model were used to analyze the data. The results show that socio-demographic variables such as education levels and age have a significant effect on consumers’ perceptions as well as their attitude towards going green and becoming environmentally friendly. The results also show that subjective norms (environmentalists and the green society) are important determinants of consumers’ intention to go green.
The purpose of this study is to understand the relationship of the factors such as socio-demograp... more The purpose of this study is to understand the relationship of the factors such as socio-demographic profile and extracted factors from exploratory factor analysis on the consumers’ attitude towards green food. The study was conducted in Peninsular Malaysia where 1355 consumers were interviewed by using survey questionnaire. Descriptive analysis, reliability test, exploratory factor analysis and hierarchy regressions analysis were used in this study. The result shows that peer reference, motivation and affection and behavioral intention will influence the consumers’ attitude towards green food. The result also revealed that consumers’ socio-demographic profile such as gender, living area and education level is one of the factors which will affect the consumers’ attitude towards green food.
Advances in Social Science, Education and Humanities Research, 2021
In recent years, business-to-consumers (B2C) e-commerce platforms has developed rapidly in China ... more In recent years, business-to-consumers (B2C) e-commerce platforms has developed rapidly in China triggered numerous attentions from the government, enterprises, consumers and even the academician. Due to the unpredictability nature of the e-commerce environment, trust has become significant factor in determining one's competitive advantage. However, existing customer's attitude and safety awareness are not optimistic towards the online shopping and e-commerce enterprises. Such lack of trust has caused the buyers and sellers to experience communication breakdown. Hence, it is very meaningful to investigate the factors which can enhance customer's trust on B2C websites. In this study, a quantitative approach was applied to examine the relationship between the influencing factors and trust among 384 respondents from China. The results indicated that all the factors were positively correlated to consumer trust and product quality has the highest influence on customer trust. This is followed by website quality, company brand reputation, after-sales service and the customer attitude towards risk in the B2C e-commerce in China. Thus, it is expected that the B2C e-commerce will continuously improve their product and website quality in order to remain competitive in the market.
AGRARIS: Journal of Agribusiness and Rural Development Research, 2020
In this study, we aims to determine the factors that affect the consumers' food consumption behav... more In this study, we aims to determine the factors that affect the consumers' food consumption behaviour and further to examine the impact of consumers' food consumption behaviour toward food waste in urban area. This study collected 400 questionnaires from the Klang Valley, Malaysia. The findings showed that there are three latent factors from the factor analysis which related to the negative food consumption behaviour, which were consumers' negative attitude on food demand, perceived behavioural control on food waste, and subjective norm. Multiple regression analysis showed that the negative food consumption attitude and perceived behavioural control on food waste have significant impact on the negative food consumption behaviour. Furthermore, the chi-square test showed that the percentage of food waste related to the difference level of negative consumption behaviour on food. Besides that, the Pearson Chi-square also showed that over demand for food and did not consume the food before expired date are highly significant associated with the number of food waste created by a household. In conclusion, consumers' proper planning on food consumption, cooking, and food deliver order playing a significant role to reduce food waste in Malaysia.
International Journal of Business Continuity and Risk Management, 2020
The adoption of mobile payment is still rather new for an emerging economy like Malaysia whereby ... more The adoption of mobile payment is still rather new for an emerging economy like Malaysia whereby cashless payment has yet to be fully accepted by the vast majority. There is still a lack of studies found on the crosscountry differences between China and Malaysia, thus, this study attempted to compare the adoption of mobile payment between these two countries to identify the differences in mobile payment adoption using theory of reasoned action and technology of acceptance model. Consumers from Nanjing, China and Klang Valley, Malaysia were selected for this study. A total of 384 respondents from each country were surveyed using personal administered questionnaire. Among the four factors, perceived security seems to differ for the two countries and the study provide a new insight to researchers and market practitioners in terms of analysing the adoption of mobile payment in future.
The tourism sector has developed over the years as one of the main contributors to the nation's s... more The tourism sector has developed over the years as one of the main contributors to the nation's socio-economy. However, tourism has also said to be the cause of the depletion of the natural environment especially the marine ecosystem due to the irresponsible behavior of tourists. There is a growing interest in understanding the impact of tourism towards the sustainability of a particular ecotourism destination, thus this study aims to examine the drivers of tourists' intention to behave in an environmentally responsible manner specifically in marine parks. This study utilizes the responsible environmental behavior model with the addition of consumption values theory and destination image in hope to provide a more comprehensive explanation. A researcher-administered face-to-face survey was conducted among 103 tourists and analysed using partial least squares technique. The results empirically revealed that environmental knowledge and destination image significantly influenced the tourists' intention to behave in an environmentally responsible manner. Thus, in fostering a more responsible behavior among tourists, more emphasis can be placed on enhancing their knowledge while capitalizing on the destination's image.
The emergence of mobile payment providers such as Alipay and WeChat Pay has raised the interest i... more The emergence of mobile payment providers such as Alipay and WeChat Pay has raised the interest in studying the adoption of mobile payment and assessment on the prediction of consumers’ intention. Due to insufficient research on cross-country comparison, this study aims to identify the differences in mobile payment adoption between China and Malaysia. Perceived usefulness, perceived security, perceived ease of use and attitude from Theory of Acceptance Model and Theory of Reasoned Action were used to analyse the intention to adopt mobile payment. Based on the results, perceived security seems to differ for the two countries while other factors have similar results. This study will definitely offer a fresh perspective to academics and practitioners in terms of exploring the propect of mobile payment in business trasnsactions.
Today, the demand for quality food is increasing and genetically modified food has become part of... more Today, the demand for quality food is increasing and genetically modified food has become part of the Asian diet. Based on the potential of GM food products and Malaysia’s plan to expand its biotechnology industry, the market for GMO will surge if Malaysian consumers are well-informed on the advantages of GM food products. Therefore, this study proposed nine hypothesis to understand Malaysia consumers’ preference for switch from conventional food to genetically modified food. The result indicates that utilitarian, aversive and informational reinforcement will increase consumers’ preference towards genetic modified food if they are aware that genetically modified food brings more advantages than disadvantages to human being. In addition, result shows that consumer who switch will have higher intention to recommend GMO food to others and willing to pay more for GMO food.
Research Highlights Despite the awareness on global climate change and reminder on environmental... more Research Highlights Despite the awareness on global climate change and reminder on environmental protection, it remains a challenge to promote sustainable tourism. The existing literatures on tourists’ sustainable behaviours pinpointed the emergence of environmentally-conscious tourists, yet the antecedents of their behaviours have not been fully established. Responsible environmental behavioral intentions are expected to be relevant predecessors for sustainable tourism. Thus, this study applies Responsible Environmental Behaviour model (REB) by Hines et.al (1986), which is tested alongside with Consumption Values Theory (Sheth et al., 1991) and destination image. This research proposed four hypotheses along with environmental consumption values and environmental attitude. In comparison, tourists that have higher levels of environmental knowledge and positive image of the destination will have higher intention to behave in an environmentally responsible manner.
Malaysia has taken a lot of initiatives to promote its halal products through branding, promotion... more Malaysia has taken a lot of initiatives to promote its halal products through branding, promotion, e-commerce and distribution. However, this probably raises many problems and challenges especially in selling Halal poultry to non-Muslim consumers as non-Muslim Gen-Y Malaysian paid less attention to Halal logo food product since it is not their religious obligation to consume Halal food. Therefore, the study proposed seventeen hypothesis and the results indicate that there is a positive relationship between brand comprehension, stimulus ambiguity, awareness and consumer confidence level. Moreover, the results also indicate that consumers’ attitude, motive, confidence level have positive relationship towards consumer choice. In other words, if the consumer have position attitude, motive and confidence towards Halal logo, they will purchase Halal poultry.
Journal of Agribusiness in Developing and Emerging Economies, 2017
Purpose The concept of functional foods is not new to the Malaysian people. Functional foods as t... more Purpose The concept of functional foods is not new to the Malaysian people. Functional foods as traditional medicine have made tremendous contributions over the past couple of centuries. The growth in the economy, coupled with a strong desire among the Malaysian consumers to maintain a healthy lifestyle has made functional foods an alternative medicine among the populace. Although the consumption of functional foods is increasing in Malaysia, relatively little is known about the factors which affect consumer purchase intention toward natural functional foods. The purpose of this paper is to determine Malaysian consumer intention to purchase natural functional foods. Design/methodology/approach A survey was conducted in the country where 2,004 household were interviewed using structured questionnaires. The theory of reasoned action (TRA) and health belief model were adopted and modified in this study. Descriptive statistics and structural equation modeling were used to analyze the co...
ABSTRACT The purpose of this study is to understand the relationship between factors such as soci... more ABSTRACT The purpose of this study is to understand the relationship between factors such as socio-demographic characteristic, attitude, subjective norm and perceived behavioral control on the buying intention of halal labeled food products. By using a structured questionnaire, 176 non-Muslim consumers were conveniently selected and interviewed at various locations in Kuala Lumpur, Malaysia. Descriptive analysis, reliability test, exploratory factor analysis and hierarchy regressions analysis were used to analyze the data. The results revealed that age, consumers’ attitude towards food purchasing such as concern about health and food safety, subjective norm and perceived behavioral control were positive and significantly related to the buying intention of halal labeled food products. Therefore, more effort need to be taken such as providing information regarding ingredients, nutrients and halal certification by businesses, government and NGOs to create social expectations regarding halal labeled food products to improve non-Muslim consumers’ awareness and buying intention.
The objective of this study is to determine the relationship between socio-demographic variables ... more The objective of this study is to determine the relationship between socio-demographic variables and non-Muslim consumers' awareness, recognition, understanding and purchase intention towards Halal labeled foods. Descriptive analysis, reliability test and chi-square analysis were used to accomplish the objectives of this study. The results shows that majority of the non-Muslim consumers are aware about Halal labeled food and the JAKIM Halal logo on food products. Moreover, non-Muslim consumers who have higher education level, single and age between 26 to 35 recognize the
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