The fashion industry is in the midst of a transition that encourages the decrease of environmenta... more The fashion industry is in the midst of a transition that encourages the decrease of environmental impact. Amongst the various corporate practices that sustainable fashion brands have communicated, Dutch sustainable start-ups have increased significantly. Such start-ups have widely used corporate social responsibility (CSR) communication to be transparent about their practices, thus enhancing their brand reputation on social media platforms such as Instagram. Yet the integral part of the brand, which is identified as the green box, is an aspect that needs to be uncovered. The collaborative performance of the brand is estimated in the green box, by understanding how it adds to sustainability and whether such collaboration complies with its CSR communication towards its stakeholders. The sustainable practices that have been identified in this research range from innovative methods such as 3D printing, to the use of new raw materials to substitute for cotton and animal fur/skin (vegan ...
The fashion industry is in the midst of a transition that encourages the decrease of environmenta... more The fashion industry is in the midst of a transition that encourages the decrease of environmental impact. Amongst the various corporate practices that sustainable fashion brands have communicated, Dutch sustainable start-ups have increased significantly. Such start-ups have widely used corporate social responsibility (CSR) communication to be transparent about their practices, thus enhancing their brand reputation on social media platforms such as Instagram. Yet the integral part of the brand, which is identified as the green box, is an aspect that needs to be uncovered. The collaborative performance of the brand is estimated in the green box, by understanding how it adds to sustainability and whether such collaboration complies with its CSR communication towards its stakeholders. The sustainable practices that have been identified in this research range from innovative methods such as 3D printing, to the use of new raw materials to substitute for cotton and animal fur/skin (vegan ...
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