Papers by Debashish Panigrahi
The paper explores the perception of a travel writer that often constructs the piece of writing, ... more The paper explores the perception of a travel writer that often constructs the piece of writing, and the truth value it carries. Perception itself is subjective and preconditioned by the cultural and social background of an observer. Yet the affordances (a clue to the function of an object) available in every interpretative activity bring new perspectives to the existing perception. The reader of travel writings visits a foreign land through the eyes of the travel writer and constructs the picture of the land from his perception of the textual world. Under such circumstances it is fascinating to analyse how the traveller gathers his experience of the world and how authentic his perception is.
The visual culture has radically changed our conception of the world and has widened the space fo... more The visual culture has radically changed our conception of the world and has widened the space for creativity. Media text like advertising has contributed a lot to the refraction, legitimisation and transformation of social practices. In such process it has become intertextual to varied texts drawn from different fields. The use of intertextuality in advertising is a conscious strategy that keeps viewers busy in the interpretive activity and thus makes ad texts attractive and memorable. In an advertising text intertextuality has numerous possibilities for existence and complicating the textual fabric. The digital technique further complicates the matter when it confuses the understanding of indexical and iconic signs. This present article explores the concept of intertextuality, its varieties and its strategic use in multimodal texts of advertising. It also assesses how the semiotic background of a text is modified to serve the purpose of a new context.
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Papers by Debashish Panigrahi