Papers by Muhammad Rahman Febliansa
Journal of economics, finance and management studies, Apr 29, 2024
Merchants and sites that promote online businesses may face challenges in how to satisfy differen... more Merchants and sites that promote online businesses may face challenges in how to satisfy different online buyers. This research implies the organism-response (SOR) theory of stimuli, stimuli are considered as cognitive and affective reactions are organisms that measure online services and experiences in online purchases. This research is considered very important because the issue raised is how service failure, namely trust, is a phenomenon that is often heard about in this business. This research distributed 150 online questionnaires to a random sample of volunteers who had substantial online shopping experience from 15 provinces in Indonesia. The research results show that trust mediates the influence of experience quality on online buyers' behavioral intentions. The quality of experience directly influences behavioral intentions. For further research, other mediating variables need to be developed which are considered to support stimuli such as emotions and satisfaction. Big data is needed in consumer behavior segmentation.
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
The purpose of this study is to investigate discusses the life style of Gamer Online used Garena ... more The purpose of this study is to investigate discusses the life style of Gamer Online used Garena voucher in Bengkulu city. The research was conducted by using questionnaires. The quistionnaires were distributed to the 300 respondent who used Garena voucher. In the data analisys, approach used qualitative descriptive. This study used purposive sampling as method. Based on the mean analysis of the VLAM is four dimensions of live style on respondent, the obtained results that are categorized as having a very high value categories. They, must to do inovation of voucher Garena design but, them should keep other aspect such as, social marketing. Therefore, the better implemented by shops, it will provide a better impact toward outlet purchase Garena Voucher of Bengkulu city.
Management Science Letters
Small and Medium Business (UKM) of bread and cake can develop and encounter business competition ... more Small and Medium Business (UKM) of bread and cake can develop and encounter business competition if they are concerned greatly with their marketing performance. The purpose of this study was to determine: 1. The effect of market orientation and product innovation on marketing performance of Bread and Cake UKMs. 2.The moderating effect of competitive ad-vantage, strengthens or weakens, of market orientation and product innovation on the marketing performance of Bread and Cake UKMs partially. Data were obtained through offline questionnaire distribution to 80 respondents. The respondents were the business owners and employees of Bread and Cake UKMs in Bengkulu, Indonesia. The data analysis used in this research was Structural Equation Model (SEM) which was operated through the Partial Least Square (PLS) program, SmartPLS 3.2.9. The result indicated that market orientation and product innovation partially influenced marketing performance. Competitive advantage partially moderated (stre...
Asia Pacific Management and Business Application
It is widely acknowledged that employees in the public sector are responsible towards the communi... more It is widely acknowledged that employees in the public sector are responsible towards the community or its customers, in order to fulfill the public satisfaction. During reformation era in Indonesia, public sector services also one of the domain that the government needs to pay attention to. Therefore this study aimed to determine some factors such as tangible, reliability, responsiveness, empathy, and assurance that individually influence customer satisfaction. Respondents were 200 visitors of one of the largest public health provider in one of the growing regions in the south of Indonesia, Bengkulu municipality. The statistical analysis used in this research was Structural Equation Model operated through AMOS 21 program. The results showed that tangible, reliability, responsiveness, empathy, and assurance individually influence customer satisfaction.
Journal of Security and Sustainability Issues
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Papers by Muhammad Rahman Febliansa