Marketing is the function of dealing with creating, communicating, delivering, and exchanging off... more Marketing is the function of dealing with creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society as a whole. Emotional marketing, in relation, is a way of performing marketing toward the consciousness of consumers to create deeper attachments and stronger loyalty. The following thesis attempts to delve deep into the relationship that traditional marketing strategies share with emotional marketing and assess if the emotional appeals to rational thinking will work on consumer behavior to fuel business growth. Such research will look into the effectiveness of emotional marketing on customer engagement and customer satisfaction in the long run through various marketing strategies and triggers of emotion. It is endeavored to see how emotional marketing impacts consumer behavior and brand loyalty. The role of emotional marketing is huge nowadays when the markets are highly competitive and saturated. At the same time, it attempts to evoke certain emotions to develop a personal relationship between the consumer and the brand. It showed that through various mechanisms storytelling, visual appeal, social proof, and cause-related marketing this type of emotional engagement will be the real driver of brand recall, purchase intent, and long-term loyalty. This thesis will therefore review the literature in this area, present case studies, and display an empirical analysis to demonstrate better insight into the effect of emotional marketing and its application in various contexts. The findings support the opinion that strong brands that have learned how to do emotional marketing will gain much lead over their rivals and be able to establish long-lasting relations with consumers. What is a brand? It is how you make people feel because it is an emotional connection. It is your vision, long-term aspiration, and goals. So your brand is your "essence" that defines you, The "experience" is what connects you. Case Study Selection Objective: Choose and analyze a mix of case studies that exemplify different approaches and outcomes in emotional marketing, focusing on CSR, social media, cultural contexts, and the like across various industries.
Marketing is the function of dealing with creating, communicating, delivering, and exchanging off... more Marketing is the function of dealing with creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society as a whole. Emotional marketing, in relation, is a way of performing marketing toward the consciousness of consumers to create deeper attachments and stronger loyalty. The following thesis attempts to delve deep into the relationship that traditional marketing strategies share with emotional marketing and assess if the emotional appeals to rational thinking will work on consumer behavior to fuel business growth. Such research will look into the effectiveness of emotional marketing on customer engagement and customer satisfaction in the long run through various marketing strategies and triggers of emotion. It is endeavored to see how emotional marketing impacts consumer behavior and brand loyalty. The role of emotional marketing is huge nowadays when the markets are highly competitive and saturated. At the same time, it attempts to evoke certain emotions to develop a personal relationship between the consumer and the brand. It showed that through various mechanisms storytelling, visual appeal, social proof, and cause-related marketing this type of emotional engagement will be the real driver of brand recall, purchase intent, and long-term loyalty. This thesis will therefore review the literature in this area, present case studies, and display an empirical analysis to demonstrate better insight into the effect of emotional marketing and its application in various contexts. The findings support the opinion that strong brands that have learned how to do emotional marketing will gain much lead over their rivals and be able to establish long-lasting relations with consumers. What is a brand? It is how you make people feel because it is an emotional connection. It is your vision, long-term aspiration, and goals. So your brand is your "essence" that defines you, The "experience" is what connects you. Case Study Selection Objective: Choose and analyze a mix of case studies that exemplify different approaches and outcomes in emotional marketing, focusing on CSR, social media, cultural contexts, and the like across various industries.
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Papers by Moheb Effat