The Telecom sector in Jordan is highly competitive in a way that affects the performance of firms... more The Telecom sector in Jordan is highly competitive in a way that affects the performance of firms working in this sector, many solutions were provided to enhance performance, but corporate entrepreneurship as a solution to significantly improve performance still not have fully adopted, that is why this research was carried to highlight the importance of such concept to improve performance. This research was aimed at determining the impact of corporate entrepreneurship dimensions (innovation, risk-taking, proactiveness, competitive aggressiveness, and autonomy) on the performance of Jordanian telecom corporates in Jordan. Data were collected from 39 telecom corporates in Jordan. The questionnaires entail assessing the degree of corporate entrepreneurship in relation to the performance of telecom corporates in Jordan. SmartPLS 2.0 Statistical program was used to conduct descriptive and inferential statistics. The findings of the research indicated that corporate entrepreneurship dimen...
تطوير استراتيجية لتبني تطبيقات التجارة الالكترونية في الشركات الاردنية /Developing strategy for t... more تطوير استراتيجية لتبني تطبيقات التجارة الالكترونية في الشركات الاردنية /Developing strategy for the adaption
Abstract This study investigates the direct effect of evaluative judgments (namely, core service ... more Abstract This study investigates the direct effect of evaluative judgments (namely, core service quality, perceived value for money, and service encounter satisfaction) on customer loyalty, and the indirect effect of core service quality and perceived value for money on customer loyalty, through the mediating effect of service encounter satisfaction, in hair salons in Jordan. In addition, the study analyzed the moderating role of customers’ gender and age on the effects of evaluative judgments on service encounter satisfaction and loyalty. Quantitative data was collected, through a questionnaire instrument, from a convenience sample of 419 customers while they are in hair salons. Statistical analysis of the study's model was conducted using structural equation modeling technique (AMOS software). Empirical test of the model’s hypotheses has indicated that service encounter satisfaction is depend on core service quality and perceived value for money respectively, while customers' loyalty to service provider depend on service encounter satisfaction, core service quality, and perceived value for money respectively. Gender and age play a mediator role in how customer develop loyalty to the service provider, but they do not affect how customer form service encounter satisfaction. The findings of this study provide several recommendations for future research.
Operations research (OR) is the application of modeling techniques to formulate and analyze syste... more Operations research (OR) is the application of modeling techniques to formulate and analyze systems and problems for management decision-making. Structural equation modeling (SEM) is a modeling technique applied to social or behavioral systems to understand and explain relationships that may exist among elements of systems. Recently, the measurement of unobservable variables has gained increasing attention in operations management (OM) research,
The study applied DeLone and McLean’s IS success model in the mandatory context of online registr... more The study applied DeLone and McLean’s IS success model in the mandatory context of online registration system (ORS) in one Jordanian university. Six dimensions were used to asses ORS success from the perspective of system users, i.e. students (information quality, system quality, service quality, user satisfaction, net benefits and intention to use). Consistent with DeLone and McLean’s suggestion, the study focused on the “intention to use”, rather than “use”, dimension to accommodate the mandatory nature of ORS. Quantitative data was collected, through a questionnaire instrument, from a sample of 1360 undergraduate students studying in different faculties at the university. Statistical analysis of the study’s model was conducted using “SmartPLS” software, version 2.0.M3. Empirical analysis has underlined the multidimensional and interdependent nature of ORS success. Furthermore, empirical examination of the model’s hypotheses has indicated that students’ “intention to use” ORS is d...
Asia Pacific Journal of Innovation and Entrepreneurship
Purpose The purpose of this study is to investigate the impact of the Big Five personality traits... more Purpose The purpose of this study is to investigate the impact of the Big Five personality traits on the entrepreneurial intentions of undergrad university students in Jordan. It further investigates the mediating role of entrepreneurial alertness. Design/methodology/approach A quantitative survey method was conducted with a convenience sample of Jordanian university students. A total of 323 valid questionnaires were received and analyzed. A structural equation modeling with partial least square (PLS) is used to analyze data. Findings Results revealed that conscientiousness, openness and alertness were associated with entrepreneurial intention. Extraversion and openness were associated with alertness, while agreeableness and neuroticism were unrelated to either outcome. Finally, alertness mediates the relationship between extraversion and openness with entrepreneurial intention. Originality/value There is a lack of previous studies investigating the relationship between the Big Five...
This study investigates the direct effect of social factors (namely, social regard social comfort... more This study investigates the direct effect of social factors (namely, social regard social comfort, and friendship) on customer satisfaction, and the indirect effect of these factors on customer loyalty, through the mediating effect of customers' satisfaction, in hair salons in Jordan. In addition, the study analyzed the moderating role of customers' gender and age on the effects of social factors on customer satisfaction and loyalty. Quantitative data was collected, through a questionnaire instrument, from a convenience sample of 528 customers while they are in hair salons. Statistical analysis of the study's model was conducted using structural equation modeling technique (AMOS software). Empirical test of the model's hypotheses has indicated that customers' satisfaction toward hair salons services is depend on friendship, social comfort, and social regard respectively, while customers' loyalty to service provider depend on customer satisfaction. The effect of social regard on customer satisfaction was significant for younger customers, while social comfort was significant for older customers. The findings of this study provide several recommendations for future research.
This study aimed at identifying the major variables that affect the Jordanian consumers' intentio... more This study aimed at identifying the major variables that affect the Jordanian consumers' intention to adopt Mobile Banking (MB), through testing a modified model of diffusion of innovations developed by Rogers (1995). The population of the study consisted of all Jordanian banks' customers. A questionnaire consisting of 28 "likert" type items was distributed to a convenience sample of 500 respondents. After being carefully examined, 413 returned questionnaires were valid for analysis, achieving a high response rate of 82.6%. A descriptive analysis was performed to extract relevant points. In addition, regression analysis was performed to test the stated hypotheses. Findings of the study indicate that some of the proposed variables of the model have a significant effect on Jordanian customers' intentions to adopt MB (trialability, complexity, compatibility and perceived risk).
Jordan Journal of Business Administration, Aug 22, 2010
This study aimed at identifying the quality factors perceived by Jordanian universities’ students... more This study aimed at identifying the quality factors perceived by Jordanian universities’ students to be most important in relation to the use of websites. The questionnaire designed was based on the WEBQUAL instrument that identifies twelve quality dimensions (informational fit-to-task; interaction; trust; response time; design appeal; intuitiveness; visual appeal, innovativeness, flow-emotional appeal; integrated communication; business processes and viable substitute). Ten items that have been identified as the most important from Jordanian universities students’ viewpoint in relation to the quality of websites: Fit-to-task, Interaction, Trust, Response Time, Intuitiveness, Visual Appeal, Innovativeness, Emotional Appeal, Integrated Communication and Business Processes. Based on the study findings, some recommendations were presented related to website quality factors, which may help Jordanian companies to develop their websites to satisfy customers' needs and wants.
Purpose – The purpose of this study is to apply the unified theory of acceptance and use of techn... more Purpose – The purpose of this study is to apply the unified theory of acceptance and use of technology (UTAUT) model in the context of electronic library services in public Jordanian universities. This study investigated the determinants of use behaviour (UB) regarding electronic library services, and the moderating effects of age, gender, experience, education level and academic discipline on the relationships between the determinants and behavioural intention (BI). Design/methodology/approach – Quantitative data were collected, through a questionnaire instrument from a sample of 575 students. Statistical analysis of the study’s model was conducted using the structural equation modelling technique. Findings – Empirical examination of the model’s hypotheses indicated that students’ “intention to use” electronic library services is dependent on performance expectancy (PE), effort expectancy (EE) and social influence (SI), while students’ “use behaviour” is dependent on facilitating c...
This study aimed at examining the relation between relationship marketing and customer retention ... more This study aimed at examining the relation between relationship marketing and customer retention under the moderating effects of relationship quality (trust and commitment) in the Jordanian telecommunications companies. Data were collected through using a questionnaire consisted of 26 "likert" type items from a judgmental sample of (426) respondents, data were analyzed using Smart PLS 2.0 M3 release to determine the interactions between the various constructs. The results support the direct effect of relationship marketing on customer retention, customer trust and customer commitment, and a positive indirect effect on customer retention through customer trust and commitment. Furthermore, relationship marketing has an indirect effect on customer commitment through customer trust as will as a direct positive effect of trust on commitment, and indirect effect on customer retention through commitment. Moreover each of customer trust and commitment has a positive direct effect on customer retention. Finally, the study has suggested some results and implications, and also some directions for future research were proposed.
This study aimed at investigating the effect of relational bonds (financial, structural and socia... more This study aimed at investigating the effect of relational bonds (financial, structural and social bonds) upon the switching behavior of mobile phone service users in Jordan. A number of 600 questionnaires were distributed to a convenience sample of Jordanian universities' students (two public and two private universities). 450 questionnaires were valid to analyze. Questionnaire had 21 items measured on a fivepoint likert scale to measure study variables. The data were analyzed using regression analysis. It was found that all the three components of relational bonds (financial, structural and social) had a significant effect on switching behavior of mobile service users, and the structural bonds were the most influence on switching behavior, followed by financial and finally social bonds. This study provided a number of conclusions and recommendations that give mobile service providers a better understanding of how to manage customer relationships and to prevent them from switch...
This study is an evaluation of the importance of demographic variables, perceived organizational ... more This study is an evaluation of the importance of demographic variables, perceived organizational support (POS), role conflict (RC), and role ambiguity (RA) in explaining the organizational commitment (OC) among the faculty members of Jordanian and Algerian universities through a comparative study. The survey consisted of 469 faculty members from eight universities. Findings revealed that the faculty members of Jordanian universities have stronger affective and normative commitment, but lower continuous commitment than those of Algerian universities. The role ambiguity is the main factor that has influence on both faculty members of Algerian and Jordanian universities' commitment; also the study found that the variance in the education level and income level of faculty members of Algerian and Jordanian universities are important reasons for the differences in the organizational commitment of the two groups. Some relevant recommendations and future researches were also proposed, i...
Today’s organizations claim to be customer-oriented organizations. Effective Customer Relationshi... more Today’s organizations claim to be customer-oriented organizations. Effective Customer Relationship Management (CRM), therefore, is considered as an organizational core competence in a highly competitive business environment. However, the scarcity of research studies concerning CRM is still a major issue within the context of developing countries organizations. Well formulated concepts and practices need to be developed to increase the value of CRM within this context. This study is seen as a step towards this end. It aims to investigate factors determining CRM practices within the context of Jordanian Commercial Banks (JCBs). 400 questionnaires were distributed. The response rate reached to 77%. 309 questionnaires were analyzed by using SPSS. Descriptive methods of analysis were used to achieve the aim of the study. This was based on the use of the seven components of CRM including customer prospecting, relations with customers, interactive management, understanding customer expecta...
This study investigates the direct effect of social factors (namely, social regard social comfort... more This study investigates the direct effect of social factors (namely, social regard social comfort, and friendship) on customer satisfaction, and the indirect effect of these factors on customer loyalty, through the mediating effect of customers’ satisfaction, in hair salons in Jordan. In addition, the study analyzed the moderating role of customers’ gender and age on the effects of social factors on customer satisfaction and loyalty. Quantitative data was collected, through a questionnaire instrument, from a convenience sample of 528 customers while they are in hair salons. Statistical analysis of the study's model was conducted using structural equation modeling technique (AMOS software). Empirical test of the model’s hypotheses has indicated that customers' satisfaction toward hair salons services is depend on friendship, social comfort, and social regard respectively, while customers' loyalty to service provider depend on customer satisfaction. The effect of social re...
Significant research has focused on the market orientation concept and its antecedents in recent ... more Significant research has focused on the market orientation concept and its antecedents in recent years. The present study aimed to examine the effect of an organizational commitment's dimensions (affective commitment, normative commitment, and continuance commitment) on market orientation (general intelligence, dissemination intelligence, and responsiveness). The population in this study consisted of the 11773 employees of 13 commercial banks in Jordan. A convenience sample of 528 employees was selected. Data which were gathered through questionnaires were analyzed using SPSS 16.0 to determine the interaction between the various factors by using regression analysis and one way ANOVA analysis. The results suggest that an affective commitment has a positive effect on all dimensions of market orientation and continuance commitment has a positive effect just on dissemination intelligence and responsiveness. The study also shows that each Jordanian commercial bank responds differentl...
The Telecom sector in Jordan is highly competitive in a way that affects the performance of firms... more The Telecom sector in Jordan is highly competitive in a way that affects the performance of firms working in this sector, many solutions were provided to enhance performance, but corporate entrepreneurship as a solution to significantly improve performance still not have fully adopted, that is why this research was carried to highlight the importance of such concept to improve performance. This research was aimed at determining the impact of corporate entrepreneurship dimensions (innovation, risk-taking, proactiveness, competitive aggressiveness, and autonomy) on the performance of Jordanian telecom corporates in Jordan. Data were collected from 39 telecom corporates in Jordan. The questionnaires entail assessing the degree of corporate entrepreneurship in relation to the performance of telecom corporates in Jordan. SmartPLS 2.0 Statistical program was used to conduct descriptive and inferential statistics. The findings of the research indicated that corporate entrepreneurship dimen...
تطوير استراتيجية لتبني تطبيقات التجارة الالكترونية في الشركات الاردنية /Developing strategy for t... more تطوير استراتيجية لتبني تطبيقات التجارة الالكترونية في الشركات الاردنية /Developing strategy for the adaption
Abstract This study investigates the direct effect of evaluative judgments (namely, core service ... more Abstract This study investigates the direct effect of evaluative judgments (namely, core service quality, perceived value for money, and service encounter satisfaction) on customer loyalty, and the indirect effect of core service quality and perceived value for money on customer loyalty, through the mediating effect of service encounter satisfaction, in hair salons in Jordan. In addition, the study analyzed the moderating role of customers’ gender and age on the effects of evaluative judgments on service encounter satisfaction and loyalty. Quantitative data was collected, through a questionnaire instrument, from a convenience sample of 419 customers while they are in hair salons. Statistical analysis of the study's model was conducted using structural equation modeling technique (AMOS software). Empirical test of the model’s hypotheses has indicated that service encounter satisfaction is depend on core service quality and perceived value for money respectively, while customers' loyalty to service provider depend on service encounter satisfaction, core service quality, and perceived value for money respectively. Gender and age play a mediator role in how customer develop loyalty to the service provider, but they do not affect how customer form service encounter satisfaction. The findings of this study provide several recommendations for future research.
Operations research (OR) is the application of modeling techniques to formulate and analyze syste... more Operations research (OR) is the application of modeling techniques to formulate and analyze systems and problems for management decision-making. Structural equation modeling (SEM) is a modeling technique applied to social or behavioral systems to understand and explain relationships that may exist among elements of systems. Recently, the measurement of unobservable variables has gained increasing attention in operations management (OM) research,
The study applied DeLone and McLean’s IS success model in the mandatory context of online registr... more The study applied DeLone and McLean’s IS success model in the mandatory context of online registration system (ORS) in one Jordanian university. Six dimensions were used to asses ORS success from the perspective of system users, i.e. students (information quality, system quality, service quality, user satisfaction, net benefits and intention to use). Consistent with DeLone and McLean’s suggestion, the study focused on the “intention to use”, rather than “use”, dimension to accommodate the mandatory nature of ORS. Quantitative data was collected, through a questionnaire instrument, from a sample of 1360 undergraduate students studying in different faculties at the university. Statistical analysis of the study’s model was conducted using “SmartPLS” software, version 2.0.M3. Empirical analysis has underlined the multidimensional and interdependent nature of ORS success. Furthermore, empirical examination of the model’s hypotheses has indicated that students’ “intention to use” ORS is d...
Asia Pacific Journal of Innovation and Entrepreneurship
Purpose The purpose of this study is to investigate the impact of the Big Five personality traits... more Purpose The purpose of this study is to investigate the impact of the Big Five personality traits on the entrepreneurial intentions of undergrad university students in Jordan. It further investigates the mediating role of entrepreneurial alertness. Design/methodology/approach A quantitative survey method was conducted with a convenience sample of Jordanian university students. A total of 323 valid questionnaires were received and analyzed. A structural equation modeling with partial least square (PLS) is used to analyze data. Findings Results revealed that conscientiousness, openness and alertness were associated with entrepreneurial intention. Extraversion and openness were associated with alertness, while agreeableness and neuroticism were unrelated to either outcome. Finally, alertness mediates the relationship between extraversion and openness with entrepreneurial intention. Originality/value There is a lack of previous studies investigating the relationship between the Big Five...
This study investigates the direct effect of social factors (namely, social regard social comfort... more This study investigates the direct effect of social factors (namely, social regard social comfort, and friendship) on customer satisfaction, and the indirect effect of these factors on customer loyalty, through the mediating effect of customers' satisfaction, in hair salons in Jordan. In addition, the study analyzed the moderating role of customers' gender and age on the effects of social factors on customer satisfaction and loyalty. Quantitative data was collected, through a questionnaire instrument, from a convenience sample of 528 customers while they are in hair salons. Statistical analysis of the study's model was conducted using structural equation modeling technique (AMOS software). Empirical test of the model's hypotheses has indicated that customers' satisfaction toward hair salons services is depend on friendship, social comfort, and social regard respectively, while customers' loyalty to service provider depend on customer satisfaction. The effect of social regard on customer satisfaction was significant for younger customers, while social comfort was significant for older customers. The findings of this study provide several recommendations for future research.
This study aimed at identifying the major variables that affect the Jordanian consumers' intentio... more This study aimed at identifying the major variables that affect the Jordanian consumers' intention to adopt Mobile Banking (MB), through testing a modified model of diffusion of innovations developed by Rogers (1995). The population of the study consisted of all Jordanian banks' customers. A questionnaire consisting of 28 "likert" type items was distributed to a convenience sample of 500 respondents. After being carefully examined, 413 returned questionnaires were valid for analysis, achieving a high response rate of 82.6%. A descriptive analysis was performed to extract relevant points. In addition, regression analysis was performed to test the stated hypotheses. Findings of the study indicate that some of the proposed variables of the model have a significant effect on Jordanian customers' intentions to adopt MB (trialability, complexity, compatibility and perceived risk).
Jordan Journal of Business Administration, Aug 22, 2010
This study aimed at identifying the quality factors perceived by Jordanian universities’ students... more This study aimed at identifying the quality factors perceived by Jordanian universities’ students to be most important in relation to the use of websites. The questionnaire designed was based on the WEBQUAL instrument that identifies twelve quality dimensions (informational fit-to-task; interaction; trust; response time; design appeal; intuitiveness; visual appeal, innovativeness, flow-emotional appeal; integrated communication; business processes and viable substitute). Ten items that have been identified as the most important from Jordanian universities students’ viewpoint in relation to the quality of websites: Fit-to-task, Interaction, Trust, Response Time, Intuitiveness, Visual Appeal, Innovativeness, Emotional Appeal, Integrated Communication and Business Processes. Based on the study findings, some recommendations were presented related to website quality factors, which may help Jordanian companies to develop their websites to satisfy customers' needs and wants.
Purpose – The purpose of this study is to apply the unified theory of acceptance and use of techn... more Purpose – The purpose of this study is to apply the unified theory of acceptance and use of technology (UTAUT) model in the context of electronic library services in public Jordanian universities. This study investigated the determinants of use behaviour (UB) regarding electronic library services, and the moderating effects of age, gender, experience, education level and academic discipline on the relationships between the determinants and behavioural intention (BI). Design/methodology/approach – Quantitative data were collected, through a questionnaire instrument from a sample of 575 students. Statistical analysis of the study’s model was conducted using the structural equation modelling technique. Findings – Empirical examination of the model’s hypotheses indicated that students’ “intention to use” electronic library services is dependent on performance expectancy (PE), effort expectancy (EE) and social influence (SI), while students’ “use behaviour” is dependent on facilitating c...
This study aimed at examining the relation between relationship marketing and customer retention ... more This study aimed at examining the relation between relationship marketing and customer retention under the moderating effects of relationship quality (trust and commitment) in the Jordanian telecommunications companies. Data were collected through using a questionnaire consisted of 26 "likert" type items from a judgmental sample of (426) respondents, data were analyzed using Smart PLS 2.0 M3 release to determine the interactions between the various constructs. The results support the direct effect of relationship marketing on customer retention, customer trust and customer commitment, and a positive indirect effect on customer retention through customer trust and commitment. Furthermore, relationship marketing has an indirect effect on customer commitment through customer trust as will as a direct positive effect of trust on commitment, and indirect effect on customer retention through commitment. Moreover each of customer trust and commitment has a positive direct effect on customer retention. Finally, the study has suggested some results and implications, and also some directions for future research were proposed.
This study aimed at investigating the effect of relational bonds (financial, structural and socia... more This study aimed at investigating the effect of relational bonds (financial, structural and social bonds) upon the switching behavior of mobile phone service users in Jordan. A number of 600 questionnaires were distributed to a convenience sample of Jordanian universities' students (two public and two private universities). 450 questionnaires were valid to analyze. Questionnaire had 21 items measured on a fivepoint likert scale to measure study variables. The data were analyzed using regression analysis. It was found that all the three components of relational bonds (financial, structural and social) had a significant effect on switching behavior of mobile service users, and the structural bonds were the most influence on switching behavior, followed by financial and finally social bonds. This study provided a number of conclusions and recommendations that give mobile service providers a better understanding of how to manage customer relationships and to prevent them from switch...
This study is an evaluation of the importance of demographic variables, perceived organizational ... more This study is an evaluation of the importance of demographic variables, perceived organizational support (POS), role conflict (RC), and role ambiguity (RA) in explaining the organizational commitment (OC) among the faculty members of Jordanian and Algerian universities through a comparative study. The survey consisted of 469 faculty members from eight universities. Findings revealed that the faculty members of Jordanian universities have stronger affective and normative commitment, but lower continuous commitment than those of Algerian universities. The role ambiguity is the main factor that has influence on both faculty members of Algerian and Jordanian universities' commitment; also the study found that the variance in the education level and income level of faculty members of Algerian and Jordanian universities are important reasons for the differences in the organizational commitment of the two groups. Some relevant recommendations and future researches were also proposed, i...
Today’s organizations claim to be customer-oriented organizations. Effective Customer Relationshi... more Today’s organizations claim to be customer-oriented organizations. Effective Customer Relationship Management (CRM), therefore, is considered as an organizational core competence in a highly competitive business environment. However, the scarcity of research studies concerning CRM is still a major issue within the context of developing countries organizations. Well formulated concepts and practices need to be developed to increase the value of CRM within this context. This study is seen as a step towards this end. It aims to investigate factors determining CRM practices within the context of Jordanian Commercial Banks (JCBs). 400 questionnaires were distributed. The response rate reached to 77%. 309 questionnaires were analyzed by using SPSS. Descriptive methods of analysis were used to achieve the aim of the study. This was based on the use of the seven components of CRM including customer prospecting, relations with customers, interactive management, understanding customer expecta...
This study investigates the direct effect of social factors (namely, social regard social comfort... more This study investigates the direct effect of social factors (namely, social regard social comfort, and friendship) on customer satisfaction, and the indirect effect of these factors on customer loyalty, through the mediating effect of customers’ satisfaction, in hair salons in Jordan. In addition, the study analyzed the moderating role of customers’ gender and age on the effects of social factors on customer satisfaction and loyalty. Quantitative data was collected, through a questionnaire instrument, from a convenience sample of 528 customers while they are in hair salons. Statistical analysis of the study's model was conducted using structural equation modeling technique (AMOS software). Empirical test of the model’s hypotheses has indicated that customers' satisfaction toward hair salons services is depend on friendship, social comfort, and social regard respectively, while customers' loyalty to service provider depend on customer satisfaction. The effect of social re...
Significant research has focused on the market orientation concept and its antecedents in recent ... more Significant research has focused on the market orientation concept and its antecedents in recent years. The present study aimed to examine the effect of an organizational commitment's dimensions (affective commitment, normative commitment, and continuance commitment) on market orientation (general intelligence, dissemination intelligence, and responsiveness). The population in this study consisted of the 11773 employees of 13 commercial banks in Jordan. A convenience sample of 528 employees was selected. Data which were gathered through questionnaires were analyzed using SPSS 16.0 to determine the interaction between the various factors by using regression analysis and one way ANOVA analysis. The results suggest that an affective commitment has a positive effect on all dimensions of market orientation and continuance commitment has a positive effect just on dissemination intelligence and responsiveness. The study also shows that each Jordanian commercial bank responds differentl...
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Papers by Mohammad Awwad