Papers by Milton Pressley
Journal of Marketing, 1977
Journal of the Academy of Marketing Science, 1983
Given that management can be defined as the activitythat allocates and utilizes resources to achi... more Given that management can be defined as the activitythat allocates and utilizes resources to achieve group or organizational goals, anyone who is in a position to assign and use a groOpts or organization's human or nonhuman resuources may benefit by making use of selected readings from this bibliography. The editor has divided the bibliography into topical sections: introduction to management thought, management's social responsibility, management functions and principles, planning, organizing, directipg, communication, controlling, secondary management functions, COUNCIL OF PLANNING LIBRARIANS
Journal of the Academy of Marketing Science, 1980
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
This study summarizes the results of more than 135 proprietary, direct mail advertising tests. He... more This study summarizes the results of more than 135 proprietary, direct mail advertising tests. Herein, these tests are referred to as Mail Ad Exposure (MAX) tests. The techniques that have been subjected to MAX testing include: (1) mailings of ad reprints, (2) self-mailers (mail with no envelope), (3) polybags, (4) closed envelopes, (5) die-cut (window) envelopes, (6) mailers in a series, (7) news letters, (8) dimensional mail, (9) samples, (10) cassettes, and (11) tubes.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Small businesses often fail due to poorly conceived marketing strategies. In other cases, overly-... more Small businesses often fail due to poorly conceived marketing strategies. In other cases, overly-optimistic estimates of market potential foredoom an otherwise good marketing plan. This may be frequently the case in college towns. Entrepreneurs, might erroneously believe that the town can support a wide variety of businesses because it has a large student population.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016
A survey was employed as an exploratory, partial test of a theoretical framework for predicting/d... more A survey was employed as an exploratory, partial test of a theoretical framework for predicting/describing response to mail surveys. This framework suggests that in order for individuals to respond to a mail survey, they must have sufficient justification. Justification is defined as perceived benefits minus perceived costs. In order to provide a preliminary test of this framework, 10c incentives were employed as one factor from within the frameworks and follow-up was employed as one factor from outside the framework. The results indicate that a different segment of the population is induced to respond with dime incentives than is induced to respond with follow-up. The best response rate (86%) was produced by both including a dime and sending a follow-up questionnaire. However, the inclusion of a dime with no follow-up questionnaire had a response rate (70%) which compared very favorably -- but cost only half as much per sample member -- with the dime plus follow-up.
Journal of the Academy of Marketing Science, 1980
This field experiment support for the idea that response-enhancing techniques developed in the di... more This field experiment support for the idea that response-enhancing techniques developed in the direct mail advertising field may be generalized to mail surveys of commercial populations. Significant response-speed techniques. It was also discovered that none of the three techniques tested significantly affected response-quality. The results of this study suggest that response-rate and-speed are stimulated by different factors which must be treated as distinct components when designing a mail survey. Finally, the findings imply that the experimental factors' effect on response-speed is an additive combination of factor interactions and main effects. This, in turn, suggests that the impact of the experimental manipulation on response-speed operates through a more complex process than the one generally found for the response-rate criterion.
Journal of the Academy of Marketing Science, 1978
Journal of Retailing and Consumer Services, 1996
This study investigates the impact of the country-of-urigin cue associated with a change {if owne... more This study investigates the impact of the country-of-urigin cue associated with a change {if ownership and brand on service quality perceptions, price and purchase intentions, with ethnocentrism and product class knowledge as covariates. The experimental design was mixed with one between-subject factor (country of origin) with four levels and one within-subject factor (brand) with two levels (a well-known national brand and an unknown other-country brand) repeated for two selected services, airlines and banks. Eight variants of the questionnaire were administered to 320 respondents, who evaluated each country/service/brand combination. Support was found for the country-oforigin effect and ethnocentrism as a covariate. A significant brand X country interaction was also discovered.
Journal of Marketing Research, 1977
The results of a factorial experiment showed that a 10¢ incentive significantly increased the res... more The results of a factorial experiment showed that a 10¢ incentive significantly increased the response rate from the commercial population surveyed by mail. No significant main effects were noted for the other factors tested, questionnaire color and cartoon illustrations included on the questionnaire. No significant interactive effects were found. The results of this investigation, in combination with those of earlier investigations, support the hypothesis that the importance of monetary inducements stems primarily from the psychological impact of receiving money (as opposed to the monetary value itself). Thus the hypothesis can be generalized with greater confidence to commercial populations. However, the results imply that there apparently is a threshold value for increasing response with monetary incentives which is lower for commercial populations (10¢) than it is for general public populations (25¢).
Journal of Marketing, 1975
Journal of Education for Business, 2013
The authors’ purpose was to determine the perceptions of present university students regarding jo... more The authors’ purpose was to determine the perceptions of present university students regarding job politics as practiced by those climbing the corporate career ladder, and to compare them with the perceptions of students from a previous generational cohort that participated in a similar study more than 25 years earlier. Data were collected from 1,512 students enrolled at a major urban university in the Southeastern United States. Results from the present study, as compared to the 1984 study, indicate that today's college students are more optimistic regarding what it takes to get ahead in the corporate world. Comparative results also uncover the declining influence of citizenship, race, and religion, and the increasing influence of education-related demographics. A discussion of the findings and implications for educators and the business community is provided.
Journal of Chiropractic Education, 2008
Objective: This report is an examination of the perceived need for business skills among chiropra... more Objective: This report is an examination of the perceived need for business skills among chiropractors. Methods: An online survey was completed by 64 chiropractors. They assessed the need for business skills and current levels of business skills. Using this information, gaps in business skills are identified. Results: The need for business skills is broad, encompassing all major business functions. Existing business skills are well below needed levels. Conclusion: The chiropractic profession needs significantly greater business and practice management skills. The existing gap between needed business skills and existing skills suggests that current training and education programs are not providing adequate business skills training.
Journal of Business Research, 1982
Do busmess executlles sell therr souls to the corporatlon7 Is the organr:atlon a "putamour" m an ... more Do busmess executlles sell therr souls to the corporatlon7 Is the organr:atlon a "putamour" m an erecuttre s ItjeT Is bachstabbrng the onfj naj to clunb the corporate ladder) The bustc purpose of this stud] btas to probIde answers to these questions by sun e) tng Fortune 500 corporate exec uwes In the markettng. jinance, and production ureus The jindmgs are tnterestmg as various erecutnes erhtblted different behalror regurdtng three apes of ethrcal concern
Journal of Business Ethics, 1984
This study assessed the extent to which college students, tomorrow's executives, agreed with ... more This study assessed the extent to which college students, tomorrow's executives, agreed with various commonly heard assertions regarding the tactics of those climbing the corporate career ladder. The study used essentially the same data collection instrument as that used in a recent study of business executives. The results indicate a highly significant relationship of the opinions to church affiliation, citizenship, and race of the subjects. Moderate levels of significant opinion differences related to the subjects' school, age, social class, and gender. The subjects' opinions were not significantly related to their academic department, gradepoint average, or work experience.
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Papers by Milton Pressley