In this study, sentiment analysis, commonly referred to as opinion mining or emotional artificial... more In this study, sentiment analysis, commonly referred to as opinion mining or emotional artificial intelligence (AI), is used to obtain student comments about institutional facilities. To ascertain whether an online text has a good, negative, or neutral emotional tone, it must first be analyzed. Natural Language Processing (NLP) includes the subfield of sentiment analysis, and NLP can be used to categorize and extract information with the aid of machine learning methods. Finding out if students are content with the amenities or services provided is important since, in an educational setting, they are consumers. This study of the resources and services that the libraries offer evaluated college students' perceptions of the books, audio CDs, and video CDs, the services provided by the library staff, and the personal computers that are made available to them as part of their facilities. In the current study, surveys were carried out to gather information and assess how well the need...
ASR: Chiang Mai University Journal of Social Sciences and Humanities
The Global Innovation Index or GII was launched in 2007 has provided a great emphasis on measurin... more The Global Innovation Index or GII was launched in 2007 has provided a great emphasis on measuring the climate and infrastructure for innovation and on assessing related outcomes. One of its sub pillars is to reflects on perceptions of the quality of public service and the quality of policy formulation as well as implementation and in the last three years; 2019 – 2021, ranked Malaysia at 37, 30 and 33 consecutively. Despite being the third highest country among her ASEAN counterparts, after Singapore and Brunei, the country is still ranked low in the political, regulatory and business environments indexes, consistently at number 40, 40 and 41, Hence, this paper is to explore the nature of problem framing process in designing policy within a Malaysian government institution through a hermeneutic phenomenological approach. Data of this paper is gathered qualitatively from one of the Malaysia’s public agencies through a series of in-depth interviews with its group of policy makers to s...
This paper presents the findings of a study which adapts the Travel Need Model established from p... more This paper presents the findings of a study which adapts the Travel Need Model established from past literature to gain insights on the three different travel needs which predicted to influence the needs of young travellers towards a package tour namely, travel motives, travel behaviour and travel barriers. Data were collected from 200 respondents (young travellers) and was quantitatively analyzed using SPSS to see the relationship between the three independent variables against the dependent variable. Surprisingly, the results show that all three different travel needs influenced the attractiveness of package tours. It is concluded that having a better understanding of the travel needs of young travellers will enable tour operators in Malaysia to improve and update their package tours to be more attractive simultaneously attract more young travellers to travel with them. This study could enhance the existing literature and give insights to academician, researchers and tour operators
The novelty of employer branding is undeniable in HR practices. However, the pair studies are als... more The novelty of employer branding is undeniable in HR practices. However, the pair studies are also found in employer branding with the perception of gender. A gender difference is said to occur when male and female react differently in perceptions. In Pakistan, human capital is an inadequacy in bank jobs and female less appearance in the sector creates more shortage of skilled employees. However, the results reported have given an insignificant difference between male and female in the perception of employer branding. Moreover, the gender disparity has no borders, so re-justification is an admirable in another region. Hence, a significant relationship exists between employer branding and intention to apply. Intention to apply is a central dealing with recruitment as appears with the wish for of submitting a job application. Furthermore, the wider applicant pool can achieve with employer branding. Employers can persuade to potential employees through attractiveness, unique organizati...
Green Behavior and Corporate Social Responsibility in Asia, 2019
Expected Learning Outcomes Using this case study, the students will be able to: compare CSR, soci... more Expected Learning Outcomes Using this case study, the students will be able to: compare CSR, social innovation, and social entrepreneurship; understand CSR activities and explain their main features based on the given case facts; analyze and solve the conflict between Dean Bakar and the six social innovation lecturers; propose solutions on how to review the social innovation course; and discuss how different perceptions could affect decision-making.
This thesis is the entire case study of IOI Corporation Berhad which incorporates the findings in... more This thesis is the entire case study of IOI Corporation Berhad which incorporates the findings in Part 1 - industry analysis of the oil palm industry, and Part 2 - analysis of IOI\'s corporate structure and growth patterns, to conduct a strategic analysis of IOI Corporation\'s ability to sustain its competitiveness in the oil palm industry.
This paper is part of a larger study about the underlying meanings and usage of sporting goods. S... more This paper is part of a larger study about the underlying meanings and usage of sporting goods. Sporting goods are an integral part of the sport culture as they refl ect values and social networks (Ohl & Taks, 2007). Sporting goods are multi-functional. They can be used or purchased to participate in sport, to watch sport, or just have a utility or symbolic meaning, with no sporting goal at all. The fi rst part of the larger study focussed on the international comparison of the consumption of sporting goods among a homogeneous group of 1 and 2 year kinesiology students in four countries, i.e. Belgium, Germany, France and Canada. Overall, very few cultural differences appeared in the consumption of sporting goods as far as the country of origin was concerned. This emphasized the global demeanour of the sporting good industry. The taste for sporting goods was more embedded in social expressions such as friendship, conversation or biography, rather than depending on classical sociologi...
In this study, sentiment analysis, commonly referred to as opinion mining or emotional artificial... more In this study, sentiment analysis, commonly referred to as opinion mining or emotional artificial intelligence (AI), is used to obtain student comments about institutional facilities. To ascertain whether an online text has a good, negative, or neutral emotional tone, it must first be analyzed. Natural Language Processing (NLP) includes the subfield of sentiment analysis, and NLP can be used to categorize and extract information with the aid of machine learning methods. Finding out if students are content with the amenities or services provided is important since, in an educational setting, they are consumers. This study of the resources and services that the libraries offer evaluated college students' perceptions of the books, audio CDs, and video CDs, the services provided by the library staff, and the personal computers that are made available to them as part of their facilities. In the current study, surveys were carried out to gather information and assess how well the need...
ASR: Chiang Mai University Journal of Social Sciences and Humanities
The Global Innovation Index or GII was launched in 2007 has provided a great emphasis on measurin... more The Global Innovation Index or GII was launched in 2007 has provided a great emphasis on measuring the climate and infrastructure for innovation and on assessing related outcomes. One of its sub pillars is to reflects on perceptions of the quality of public service and the quality of policy formulation as well as implementation and in the last three years; 2019 – 2021, ranked Malaysia at 37, 30 and 33 consecutively. Despite being the third highest country among her ASEAN counterparts, after Singapore and Brunei, the country is still ranked low in the political, regulatory and business environments indexes, consistently at number 40, 40 and 41, Hence, this paper is to explore the nature of problem framing process in designing policy within a Malaysian government institution through a hermeneutic phenomenological approach. Data of this paper is gathered qualitatively from one of the Malaysia’s public agencies through a series of in-depth interviews with its group of policy makers to s...
This paper presents the findings of a study which adapts the Travel Need Model established from p... more This paper presents the findings of a study which adapts the Travel Need Model established from past literature to gain insights on the three different travel needs which predicted to influence the needs of young travellers towards a package tour namely, travel motives, travel behaviour and travel barriers. Data were collected from 200 respondents (young travellers) and was quantitatively analyzed using SPSS to see the relationship between the three independent variables against the dependent variable. Surprisingly, the results show that all three different travel needs influenced the attractiveness of package tours. It is concluded that having a better understanding of the travel needs of young travellers will enable tour operators in Malaysia to improve and update their package tours to be more attractive simultaneously attract more young travellers to travel with them. This study could enhance the existing literature and give insights to academician, researchers and tour operators
The novelty of employer branding is undeniable in HR practices. However, the pair studies are als... more The novelty of employer branding is undeniable in HR practices. However, the pair studies are also found in employer branding with the perception of gender. A gender difference is said to occur when male and female react differently in perceptions. In Pakistan, human capital is an inadequacy in bank jobs and female less appearance in the sector creates more shortage of skilled employees. However, the results reported have given an insignificant difference between male and female in the perception of employer branding. Moreover, the gender disparity has no borders, so re-justification is an admirable in another region. Hence, a significant relationship exists between employer branding and intention to apply. Intention to apply is a central dealing with recruitment as appears with the wish for of submitting a job application. Furthermore, the wider applicant pool can achieve with employer branding. Employers can persuade to potential employees through attractiveness, unique organizati...
Green Behavior and Corporate Social Responsibility in Asia, 2019
Expected Learning Outcomes Using this case study, the students will be able to: compare CSR, soci... more Expected Learning Outcomes Using this case study, the students will be able to: compare CSR, social innovation, and social entrepreneurship; understand CSR activities and explain their main features based on the given case facts; analyze and solve the conflict between Dean Bakar and the six social innovation lecturers; propose solutions on how to review the social innovation course; and discuss how different perceptions could affect decision-making.
This thesis is the entire case study of IOI Corporation Berhad which incorporates the findings in... more This thesis is the entire case study of IOI Corporation Berhad which incorporates the findings in Part 1 - industry analysis of the oil palm industry, and Part 2 - analysis of IOI\'s corporate structure and growth patterns, to conduct a strategic analysis of IOI Corporation\'s ability to sustain its competitiveness in the oil palm industry.
This paper is part of a larger study about the underlying meanings and usage of sporting goods. S... more This paper is part of a larger study about the underlying meanings and usage of sporting goods. Sporting goods are an integral part of the sport culture as they refl ect values and social networks (Ohl & Taks, 2007). Sporting goods are multi-functional. They can be used or purchased to participate in sport, to watch sport, or just have a utility or symbolic meaning, with no sporting goal at all. The fi rst part of the larger study focussed on the international comparison of the consumption of sporting goods among a homogeneous group of 1 and 2 year kinesiology students in four countries, i.e. Belgium, Germany, France and Canada. Overall, very few cultural differences appeared in the consumption of sporting goods as far as the country of origin was concerned. This emphasized the global demeanour of the sporting good industry. The taste for sporting goods was more embedded in social expressions such as friendship, conversation or biography, rather than depending on classical sociologi...
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Papers by Cordelia Mason