Managerial and Business Economics (ME/BE) aims at using quantitative and computational methods to... more Managerial and Business Economics (ME/BE) aims at using quantitative and computational methods to make an efficient (ideally optimal) assignment of the scarce resources owned by firms and organizations. In the current global market, characterized by a fierce competition, an optimal use of the available resources is more important than ever for guaranteeing the economical sustainability of organizations and enterprises of any size. Heuristic optimization algorithms and simulation methods have been successfully employed to analyze and enhance complex systems and processes in a myriad of ME/BE-related fields. This paper reviews recent works on the use of these methodologies in competitive markets, as well as in imperfect markets considering externalities. The paper also discusses open challenges and how state-of-the art methods combining optimization, simulation, and machine learning can contribute to properly address them.
From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be dis... more From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be displayed on store tables, advertising brochures, or online front pages has become a critical issue. One possible goal is to maximize the overall ‘attractiveness’ level of the displayed items, i.e., to enhance the shopping experience of our potential customers as a way to increase sales and revenue. With the goal of maximizing the total attractiveness value for the visiting customers over a multi-period time horizon, this paper studies how to configure an assortment of products to be included in limited display spaces, either physical or online. In order to define a realistic scenario, several constraints are considered for each period and display table: (i) the inclusion of both expensive and non-expensive products on the display tables; (ii) the diversification of product collections; and (iii) the achievement of a minimum profit margin. Moreover, the attractiveness level of each product ...
Purpose: The goal of this research is to describe the customer’s purchase path in different shopp... more Purpose: The goal of this research is to describe the customer’s purchase path in different shopping channels and to identify which are the trigger factors that motivate the choice of every shopping channel. The description of the factors that motivate this seamless experience across all channels will provide brands with knowledge about how to improve their strategic approach to engagement, belonging and retention of customers.Design/methodology/approach: This paper builds propositions about the trigger factors for shopping channel choice based on thirty reports from the main consultancy companies made during the last five years and coded regarding the main topics highlighted in the literature. Findings: The findings of this study indicate that there are common trigger factors for every shopping channel and for every stage of the purchase path.Research limitations / implications: The data are from different countries, segments and products although they show common patterns.Origina...
From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be dis... more From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be displayed on store tables, advertising brochures, or online front pages has become a critical issue. One possible goal is to maximize the overall ‘attractiveness’ level of the displayed items, i.e., to enhance the shopping experience of our potential customers as a way to increase sales and revenue. With the goal of maximizing the total attractiveness value for the visiting customers over a multi-period time horizon, this paper studies how to configure an assortment of products to be included in limited display spaces, either physical or online. In order to define a realistic scenario, several constraints are considered for each period and display table: (i) the inclusion of both expensive and non-expensive products on the display tables; (ii) the diversification of product collections; and (iii) the achievement of a minimum profit margin. Moreover, the attractiveness level of each product ...
From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be dis... more From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be displayed on store tables, advertising brochures, or online front pages has become a critical issue. One possible goal is to maximize the overall ‘attractiveness’ level of the displayed items, i.e., to enhance the shopping experience of our potential customers as a way to increase sales and revenue. With the goal of maximizing the total attractiveness value for the visiting customers over a multi-period time horizon, this paper studies how to configure an assortment of products to be included in limited display spaces, either physical or online. In order to define a realistic scenario, several constraints are considered for each period and display table: (i) the inclusion of both expensive and non-expensive products on the display tables; (ii) the diversification of product collections; and (iii) the achievement of a minimum profit margin. Moreover, the attractiveness level of each product ...
Managerial and Business Economics (ME/BE) aims at using quantitative and computational methods to... more Managerial and Business Economics (ME/BE) aims at using quantitative and computational methods to make an efficient (ideally optimal) assignment of the scarce resources owned by firms and organizations. In the current global market, characterized by a fierce competition, an optimal use of the available resources is more important than ever for guaranteeing the economical sustainability of organizations and enterprises of any size. Heuristic optimization algorithms and simulation methods have been successfully employed to analyze and enhance complex systems and processes in a myriad of ME/BE-related fields. This paper reviews recent works on the use of these methodologies in competitive markets, as well as in imperfect markets considering externalities. The paper also discusses open challenges and how state-of-the art methods combining optimization, simulation, and machine learning can contribute to properly address them.
From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be dis... more From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be displayed on store tables, advertising brochures, or online front pages has become a critical issue. One possible goal is to maximize the overall ‘attractiveness’ level of the displayed items, i.e., to enhance the shopping experience of our potential customers as a way to increase sales and revenue. With the goal of maximizing the total attractiveness value for the visiting customers over a multi-period time horizon, this paper studies how to configure an assortment of products to be included in limited display spaces, either physical or online. In order to define a realistic scenario, several constraints are considered for each period and display table: (i) the inclusion of both expensive and non-expensive products on the display tables; (ii) the diversification of product collections; and (iii) the achievement of a minimum profit margin. Moreover, the attractiveness level of each product ...
Purpose: The goal of this research is to describe the customer’s purchase path in different shopp... more Purpose: The goal of this research is to describe the customer’s purchase path in different shopping channels and to identify which are the trigger factors that motivate the choice of every shopping channel. The description of the factors that motivate this seamless experience across all channels will provide brands with knowledge about how to improve their strategic approach to engagement, belonging and retention of customers.Design/methodology/approach: This paper builds propositions about the trigger factors for shopping channel choice based on thirty reports from the main consultancy companies made during the last five years and coded regarding the main topics highlighted in the literature. Findings: The findings of this study indicate that there are common trigger factors for every shopping channel and for every stage of the purchase path.Research limitations / implications: The data are from different countries, segments and products although they show common patterns.Origina...
From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be dis... more From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be displayed on store tables, advertising brochures, or online front pages has become a critical issue. One possible goal is to maximize the overall ‘attractiveness’ level of the displayed items, i.e., to enhance the shopping experience of our potential customers as a way to increase sales and revenue. With the goal of maximizing the total attractiveness value for the visiting customers over a multi-period time horizon, this paper studies how to configure an assortment of products to be included in limited display spaces, either physical or online. In order to define a realistic scenario, several constraints are considered for each period and display table: (i) the inclusion of both expensive and non-expensive products on the display tables; (ii) the diversification of product collections; and (iii) the achievement of a minimum profit margin. Moreover, the attractiveness level of each product ...
From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be dis... more From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be displayed on store tables, advertising brochures, or online front pages has become a critical issue. One possible goal is to maximize the overall ‘attractiveness’ level of the displayed items, i.e., to enhance the shopping experience of our potential customers as a way to increase sales and revenue. With the goal of maximizing the total attractiveness value for the visiting customers over a multi-period time horizon, this paper studies how to configure an assortment of products to be included in limited display spaces, either physical or online. In order to define a realistic scenario, several constraints are considered for each period and display table: (i) the inclusion of both expensive and non-expensive products on the display tables; (ii) the diversification of product collections; and (iii) the achievement of a minimum profit margin. Moreover, the attractiveness level of each product ...
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