... to human resources and skills development as well as strengthen the existing mechanisms forsk... more ... to human resources and skills development as well as strengthen the existing mechanisms forskills delivery. ... training authorities for each national economic sector to address the skills, education, and ... The SETA for the tourism industry is called the Tourism, Hospitality and Sport ...
International Journal of Hospitality & Tourism Administration, 2002
The main purpose of this study was to examine older adult attitudes and behaviors of discount usa... more The main purpose of this study was to examine older adult attitudes and behaviors of discount usage in the hospitality industry. A secondary purpose was to understand the relationship between usage category (nonusers, light users and heavy users), age and influences of discount usage in the hospitality industry. Results suggested that (1) the profile of the older adult discount user in the hospitality industry reveals that the average discount user is married'partnered, educated, with a variety of income levels, basically the “average” older adult and (2) generally, the age of the senior does not have a significant impact on discount usage, but rather previous discount behavior and institutional barriers played a significant role. Employees in the hospitality industry need to be trained to recognize and manage for “ageism.” Seniors will be less inclined to use discounts if employees in the hospitality industry treat older adults poorly. If use of hospitality discounts is related to general discount then specials or cents-off coupons should be placed in the newspapers along side of general coupons.
... to human resources and skills development as well as strengthen the existing mechanisms forsk... more ... to human resources and skills development as well as strengthen the existing mechanisms forskills delivery. ... training authorities for each national economic sector to address the skills, education, and ... The SETA for the tourism industry is called the Tourism, Hospitality and Sport ...
International Journal of Hospitality & Tourism Administration, 2002
The main purpose of this study was to examine older adult attitudes and behaviors of discount usa... more The main purpose of this study was to examine older adult attitudes and behaviors of discount usage in the hospitality industry. A secondary purpose was to understand the relationship between usage category (nonusers, light users and heavy users), age and influences of discount usage in the hospitality industry. Results suggested that (1) the profile of the older adult discount user in the hospitality industry reveals that the average discount user is married'partnered, educated, with a variety of income levels, basically the “average” older adult and (2) generally, the age of the senior does not have a significant impact on discount usage, but rather previous discount behavior and institutional barriers played a significant role. Employees in the hospitality industry need to be trained to recognize and manage for “ageism.” Seniors will be less inclined to use discounts if employees in the hospitality industry treat older adults poorly. If use of hospitality discounts is related to general discount then specials or cents-off coupons should be placed in the newspapers along side of general coupons.
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Papers by Jonna Lopez