Governments all over the world including India now focus more and more on ‘Entrepreneurship’ thro... more Governments all over the world including India now focus more and more on ‘Entrepreneurship’ through research innovation and empowerment. Women form a greater part of our society and are also encouraged to contribute to national development by involving themselves in mainstream economic activities. Women Entrepreneurship is a phenomenon that is getting the focus of Government, NGOs, NPOs, scholars, and other stakeholders. The reason for such interest is that it is something that is still untapped and lagging behind the event, today, especially in backward, hilly areas of the country. Garhwal Region of Uttarakhand is one such region which is our area of this research we surveyed 200 women involved in varied entrepreneurial activities. This research study and findings were aimed to identify key areas and factors involving Women’s Entrepreneurship such as opportunities involved and deterrence in entering such field and growing and thriving thereafter. Further, there are methods and ini...
Digital marketing is changing the buying behaviour of the customers. Organisations are using digi... more Digital marketing is changing the buying behaviour of the customers. Organisations are using digital marketing as a tool for creating the awareness about the products or service for targeting the potential customers with the help of digital marketing channels: SEO, SEM (PPC), Social Media, and Content Marketing etc. Some factors influence the people for buying any product or service through digital marketing. Digital marketing change the life style of the customers and stimulate customer perception. These stimuli change the preference and taste of the customer so people are not using traditional way for buying the product. In present scenario digital marketing is playing important role for society for maintaining the social distancing and safety. Digital marketing also save the time and money. Through this paper we will identify that how these factors influence the customers for buying product through digital platform. A questionnaire will be formed and data will be collected from 100 respondents in haridwar region of Uttrakhand.
In any organization employees play a significant role to develop the culture and turnover of the ... more In any organization employees play a significant role to develop the culture and turnover of the organization.Among this, trainng is a major tool of Human Resource through which they increase the productivity of their employees job related competitiveness and effectiveness. From the effective training, an organization can perform a better task as compare to the other organizations. This paper is focusing on the training practices, procedure and impact of training in pharmaceuticals companies in Dehradun. In this paper researcher tries to focus on importance and impact of Training on the employees. We tries to focus on the increasing trend of training in the organization. We all know that now a days jobs have become more stressful and complicated in the pharmaceuticals industry. Due to a high competition, salaries become higher and higher and benefits must be constantly improved. There is lower turnover rates and higher accident rates in pharmaceutical industry as compared to other i...
SAMRIDDHI : A Journal of Physical Sciences, Engineering and Technology, 2018
Indian economic development has brought with itself various challenges and health hazards. Rise o... more Indian economic development has brought with itself various challenges and health hazards. Rise of deadly diseases, are result of ecological degradation. The transportation system is one major catalyst to urban ecological imbalance. Epidemiological studies have shown that, air pollution causes thousands of health problems leading to number of deaths in Indian cities. Other effects of ecological disturbance include global warming and increase in natural calamities which are now forcing us to take major decisions related to conservation of environment. Keeping in view, there is an urgent need of the entire stakeholder to take remedial actions to reduce the pace of further degradation of existing environment. Since transportation is the back bone of any economy so this sector needs serious attention regarding formulation of necessary rules and regulations, strict enforcement of emission norms for vehicles, proper traffic planning, use of clean fuel etc., and also to make aware the publ...
Journal of University of Shanghai for Science and Technology, 2021
Micro finance is playing an important role in India for socio-economic development of those citiz... more Micro finance is playing an important role in India for socio-economic development of those citizens who are economically and socially backward. Micro – finance have become a vital tool for promoting financial inclusion in the country. In India, as per 2011-12 censuses, 21.9% population was below poverty line. Self Help Group – Bank Linkage Program has been continuously working since its inception for alleviating poverty in the country. Self Help Group- Bank Linkage Program was started as a pilot project by National Bank for Agriculture & Rural Development (NABARD) in the year 1992. NABARD was established in the country in the year 1982 and since its establishment, it has been continuously working in analyzing most suitable financial policies, loan disbursement methods and other allied services for promoting financial inclusion in the country. The program had been proved an important channel for smooth operation of micro-finance in the country and a yard stick for measuring growth a...
People become stronger as a result of digitalization, which allows them to save both time and mon... more People become stronger as a result of digitalization, which allows them to save both time and money. The digital world blurs the lines between countries and brings individuals closer together. There is no need to go to a store to purchase a product or service; all it takes is a single click. Organizations are developing strategies to reach out to potential customers using digital platforms, which make it simple for them to reach out to the largest number of people. Buyers may now simply compare products on the basis of quality and pricing. Customers' purchasing decisions are also influenced by product availability. This study show that how digitalization influence customer buying behaviour, this study focus on some factors (reliability of digital information, easy access of websites, online digital communication source) which play important role for influencing the customers for buying product through digital platform. This study was conducted in Haridwar (Jwalapur, Kankhal, Sidkul) and sample size was 50. A questionnaire was prepared and based on some factors which influence customer buying behaviour.
Governments all over the world including India now focus more and more on ‘Entrepreneurship’ thro... more Governments all over the world including India now focus more and more on ‘Entrepreneurship’ through research innovation and empowerment. Women form a greater part of our society and are also encouraged to contribute to national development by involving themselves in mainstream economic activities. Women Entrepreneurship is a phenomenon that is getting the focus of Government, NGOs, NPOs, scholars, and other stakeholders. The reason for such interest is that it is something that is still untapped and lagging behind the event, today, especially in backward, hilly areas of the country. Garhwal Region of Uttarakhand is one such region which is our area of this research we surveyed 200 women involved in varied entrepreneurial activities. This research study and findings were aimed to identify key areas and factors involving Women’s Entrepreneurship such as opportunities involved and deterrence in entering such field and growing and thriving thereafter. Further, there are methods and ini...
Digital marketing is changing the buying behaviour of the customers. Organisations are using digi... more Digital marketing is changing the buying behaviour of the customers. Organisations are using digital marketing as a tool for creating the awareness about the products or service for targeting the potential customers with the help of digital marketing channels: SEO, SEM (PPC), Social Media, and Content Marketing etc. Some factors influence the people for buying any product or service through digital marketing. Digital marketing change the life style of the customers and stimulate customer perception. These stimuli change the preference and taste of the customer so people are not using traditional way for buying the product. In present scenario digital marketing is playing important role for society for maintaining the social distancing and safety. Digital marketing also save the time and money. Through this paper we will identify that how these factors influence the customers for buying product through digital platform. A questionnaire will be formed and data will be collected from 100 respondents in haridwar region of Uttrakhand.
In any organization employees play a significant role to develop the culture and turnover of the ... more In any organization employees play a significant role to develop the culture and turnover of the organization.Among this, trainng is a major tool of Human Resource through which they increase the productivity of their employees job related competitiveness and effectiveness. From the effective training, an organization can perform a better task as compare to the other organizations. This paper is focusing on the training practices, procedure and impact of training in pharmaceuticals companies in Dehradun. In this paper researcher tries to focus on importance and impact of Training on the employees. We tries to focus on the increasing trend of training in the organization. We all know that now a days jobs have become more stressful and complicated in the pharmaceuticals industry. Due to a high competition, salaries become higher and higher and benefits must be constantly improved. There is lower turnover rates and higher accident rates in pharmaceutical industry as compared to other i...
SAMRIDDHI : A Journal of Physical Sciences, Engineering and Technology, 2018
Indian economic development has brought with itself various challenges and health hazards. Rise o... more Indian economic development has brought with itself various challenges and health hazards. Rise of deadly diseases, are result of ecological degradation. The transportation system is one major catalyst to urban ecological imbalance. Epidemiological studies have shown that, air pollution causes thousands of health problems leading to number of deaths in Indian cities. Other effects of ecological disturbance include global warming and increase in natural calamities which are now forcing us to take major decisions related to conservation of environment. Keeping in view, there is an urgent need of the entire stakeholder to take remedial actions to reduce the pace of further degradation of existing environment. Since transportation is the back bone of any economy so this sector needs serious attention regarding formulation of necessary rules and regulations, strict enforcement of emission norms for vehicles, proper traffic planning, use of clean fuel etc., and also to make aware the publ...
Journal of University of Shanghai for Science and Technology, 2021
Micro finance is playing an important role in India for socio-economic development of those citiz... more Micro finance is playing an important role in India for socio-economic development of those citizens who are economically and socially backward. Micro – finance have become a vital tool for promoting financial inclusion in the country. In India, as per 2011-12 censuses, 21.9% population was below poverty line. Self Help Group – Bank Linkage Program has been continuously working since its inception for alleviating poverty in the country. Self Help Group- Bank Linkage Program was started as a pilot project by National Bank for Agriculture & Rural Development (NABARD) in the year 1992. NABARD was established in the country in the year 1982 and since its establishment, it has been continuously working in analyzing most suitable financial policies, loan disbursement methods and other allied services for promoting financial inclusion in the country. The program had been proved an important channel for smooth operation of micro-finance in the country and a yard stick for measuring growth a...
People become stronger as a result of digitalization, which allows them to save both time and mon... more People become stronger as a result of digitalization, which allows them to save both time and money. The digital world blurs the lines between countries and brings individuals closer together. There is no need to go to a store to purchase a product or service; all it takes is a single click. Organizations are developing strategies to reach out to potential customers using digital platforms, which make it simple for them to reach out to the largest number of people. Buyers may now simply compare products on the basis of quality and pricing. Customers' purchasing decisions are also influenced by product availability. This study show that how digitalization influence customer buying behaviour, this study focus on some factors (reliability of digital information, easy access of websites, online digital communication source) which play important role for influencing the customers for buying product through digital platform. This study was conducted in Haridwar (Jwalapur, Kankhal, Sidkul) and sample size was 50. A questionnaire was prepared and based on some factors which influence customer buying behaviour.
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Papers by Jai Jayant