Ovaj zavrsni rad bavi se najprofitabilnijom, samim time i neprestano istraživanom granom hrvatsko... more Ovaj zavrsni rad bavi se najprofitabilnijom, samim time i neprestano istraživanom granom hrvatskog gospodarstva – turizmom. Na primjeru Krapinsko
Ovaj rad bavi se važnoscu brendiranja poljoprivrednih proizvoda koji nose oznake kvalitete na raz... more Ovaj rad bavi se važnoscu brendiranja poljoprivrednih proizvoda koji nose oznake kvalitete na razini Europske unije i nacionalne marketinske oznak
Purpose-of the paper is to assess the successfulness of marketing in tourism of Zagreb County and... more Purpose-of the paper is to assess the successfulness of marketing in tourism of Zagreb County and Krapina-Zagorje County from the perspective of continental tourism development and its marketing success. The research shows the amount of financial investment in marketing of both tourism destinations in order to attract domestic and foreign tourists. It finds out the awareness of domestic tourists about counties and its tourism attractions. Both counties have tourism potential and invest in marketing in coordination with Croatian Tourism Board. The main purpose is to find out the financial amounts invested in promotion, the results of promotional activities taken and to prove its successfulness as well as awareness amongst domestic tourists. Methodology-is quantitative and qualitative research, secondary research, method of analysis and synthesis as well as the observation from real life. As part of quantitative method there is a survey conducted amongst the population of Croatia by using random sampling. Qualitative method includes in-depth interviews with representative experts and managers responsible for marketing of tourism in Zagreb County and in Krapina-Zagorje County. Findings of the research show the successfulness of marketing efforts in Zagreb County and Krapina-Zagorje County. Zagreb County invests in marketing of tourism per one tourist arrival more than in Krapina-Zagorje County while Krapina-Zagorje County is more visited, spends less for marketing, although smaller than Zagreb County. Results show how many respondents never visited continental Croatia as tourists and are not aware of tourism potential in Krapina-Zagorje County. It also shows how many respondents never visited Zagreb County as tourists. Findings also prove that the county which is promoted as a brand has more successful in creating awareness and tourism visits. It includes recommendations for improvements in marketing potential and suggest specific activities and use of public and social media to promote both destinations more successfully amongst domestic and foreign tourists. Contribution-of the research is seen in its approach of analyzing investments in marketing and providing results in order to emphasize how less financial investment can achieve better success and how financial investment in marketing is not sufficient such as combination of financial and other marketing activities and promotional tools in order to attract more tourists and create awareness of tourism destination. Destinations which decide to create brands are more successful than those investing large amounts of money in marketing but not creating strong brand. The findings and aim of this research can contribute to further successful promotion of both counties as well as to create awareness of the current situation amongst public, domestic and foreign tourists as well as destination managers and other interested social groups.
Posljednjih godina raste broj privatnih hostela koji se osnivaju u Gradu Zagrebu s ciljem ostvare... more Posljednjih godina raste broj privatnih hostela koji se osnivaju u Gradu Zagrebu s ciljem ostvarenja prihoda za poduzetnike od kojih većina nisu hotelijeri te im nedostaju formalna znanja u ovoj djelatnosti. Motivi osnivanja često su različiti, a među njima i trend porasta broja turista i potreba tržišta za ovom vrstom smještaja, što je za poduzetnike prilika da se ostvare u pothvatu. Unatoč pozitivnim turističkim trendovima, pojedini hosteli nisu uspješni te su neki i prestali s radom. Predmet istraživanja ovoga rada je utvrditi čimbenike motivacije poduzetnika za osnivanje hostela na području grada Zagreba. U radu su obuhvaćeni utjecaji formalnog i neformalnog obrazovanja poduzetnika kao načelo održivosti poslovnih pothvata. Istraživanjem se želi utvrditi jesu li su poduzetnički pothvati osnivanja hostela rezultat stečenog formalnog obrazovanja i iskustva poduzetnika ili odgovor na trendove porasta turističke djelatnosti te ispitati jesu li i u kojoj mjeri osnivanju hostela pretho...
Ovaj rad bavi se važnoscu brendiranja poljoprivrednih proizvoda koji nose oznake kvalitete na raz... more Ovaj rad bavi se važnoscu brendiranja poljoprivrednih proizvoda koji nose oznake kvalitete na razini Europske unije i nacionalne marketinske oznak
Ovaj zavrsni rad bavi se najprofitabilnijom, samim time i neprestano istraživanom granom hrvatsko... more Ovaj zavrsni rad bavi se najprofitabilnijom, samim time i neprestano istraživanom granom hrvatskog gospodarstva – turizmom. Na primjeru Krapinsko
Ovaj zavrsni rad bavi se najprofitabilnijom, samim time i neprestano istraživanom granom hrvatsko... more Ovaj zavrsni rad bavi se najprofitabilnijom, samim time i neprestano istraživanom granom hrvatskog gospodarstva – turizmom. Na primjeru Krapinsko
Ovaj rad bavi se važnoscu brendiranja poljoprivrednih proizvoda koji nose oznake kvalitete na raz... more Ovaj rad bavi se važnoscu brendiranja poljoprivrednih proizvoda koji nose oznake kvalitete na razini Europske unije i nacionalne marketinske oznak
Purpose-of the paper is to assess the successfulness of marketing in tourism of Zagreb County and... more Purpose-of the paper is to assess the successfulness of marketing in tourism of Zagreb County and Krapina-Zagorje County from the perspective of continental tourism development and its marketing success. The research shows the amount of financial investment in marketing of both tourism destinations in order to attract domestic and foreign tourists. It finds out the awareness of domestic tourists about counties and its tourism attractions. Both counties have tourism potential and invest in marketing in coordination with Croatian Tourism Board. The main purpose is to find out the financial amounts invested in promotion, the results of promotional activities taken and to prove its successfulness as well as awareness amongst domestic tourists. Methodology-is quantitative and qualitative research, secondary research, method of analysis and synthesis as well as the observation from real life. As part of quantitative method there is a survey conducted amongst the population of Croatia by using random sampling. Qualitative method includes in-depth interviews with representative experts and managers responsible for marketing of tourism in Zagreb County and in Krapina-Zagorje County. Findings of the research show the successfulness of marketing efforts in Zagreb County and Krapina-Zagorje County. Zagreb County invests in marketing of tourism per one tourist arrival more than in Krapina-Zagorje County while Krapina-Zagorje County is more visited, spends less for marketing, although smaller than Zagreb County. Results show how many respondents never visited continental Croatia as tourists and are not aware of tourism potential in Krapina-Zagorje County. It also shows how many respondents never visited Zagreb County as tourists. Findings also prove that the county which is promoted as a brand has more successful in creating awareness and tourism visits. It includes recommendations for improvements in marketing potential and suggest specific activities and use of public and social media to promote both destinations more successfully amongst domestic and foreign tourists. Contribution-of the research is seen in its approach of analyzing investments in marketing and providing results in order to emphasize how less financial investment can achieve better success and how financial investment in marketing is not sufficient such as combination of financial and other marketing activities and promotional tools in order to attract more tourists and create awareness of tourism destination. Destinations which decide to create brands are more successful than those investing large amounts of money in marketing but not creating strong brand. The findings and aim of this research can contribute to further successful promotion of both counties as well as to create awareness of the current situation amongst public, domestic and foreign tourists as well as destination managers and other interested social groups.
Posljednjih godina raste broj privatnih hostela koji se osnivaju u Gradu Zagrebu s ciljem ostvare... more Posljednjih godina raste broj privatnih hostela koji se osnivaju u Gradu Zagrebu s ciljem ostvarenja prihoda za poduzetnike od kojih većina nisu hotelijeri te im nedostaju formalna znanja u ovoj djelatnosti. Motivi osnivanja često su različiti, a među njima i trend porasta broja turista i potreba tržišta za ovom vrstom smještaja, što je za poduzetnike prilika da se ostvare u pothvatu. Unatoč pozitivnim turističkim trendovima, pojedini hosteli nisu uspješni te su neki i prestali s radom. Predmet istraživanja ovoga rada je utvrditi čimbenike motivacije poduzetnika za osnivanje hostela na području grada Zagreba. U radu su obuhvaćeni utjecaji formalnog i neformalnog obrazovanja poduzetnika kao načelo održivosti poslovnih pothvata. Istraživanjem se želi utvrditi jesu li su poduzetnički pothvati osnivanja hostela rezultat stečenog formalnog obrazovanja i iskustva poduzetnika ili odgovor na trendove porasta turističke djelatnosti te ispitati jesu li i u kojoj mjeri osnivanju hostela pretho...
Ovaj rad bavi se važnoscu brendiranja poljoprivrednih proizvoda koji nose oznake kvalitete na raz... more Ovaj rad bavi se važnoscu brendiranja poljoprivrednih proizvoda koji nose oznake kvalitete na razini Europske unije i nacionalne marketinske oznak
Ovaj zavrsni rad bavi se najprofitabilnijom, samim time i neprestano istraživanom granom hrvatsko... more Ovaj zavrsni rad bavi se najprofitabilnijom, samim time i neprestano istraživanom granom hrvatskog gospodarstva – turizmom. Na primjeru Krapinsko
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