The aim of this paper is to substantiate that the National Defence requires a communication strat... more The aim of this paper is to substantiate that the National Defence requires a communication strategy that makes the most of its objectives, gives crucial coherence to communication, increases awareness of the role of the Defence and lifts the reputation of the National Defence and Armed Forces with the latter having a key role in the national unity and Portugal's affirmation to the world.
The aim of this paper is to substantiate that the National Defence requires a communication strat... more The aim of this paper is to substantiate that the National Defence requires a communication strategy that makes the most of its objectives, gives crucial coherence to communication, increases awareness of the role of the Defence and lifts the reputation of the National Defence and Armed Forces with the latter having a key role in the national unity and Portugal's affirmation to the world.
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