Established in the first half of the 18th century, the district of Krš in Trebinje was the first ... more Established in the first half of the 18th century, the district of Krš in Trebinje was the first settlement to grow upoutside the town walls. It grew up spontaneously in response to the local natural environment and under amixture of Mediterranean and Oriental influences. Since the second half of the 20th century, the district has faceddilapidation, a process that has not been countered yet, despite its recognised value as a cultural asset and thequality of its ambience.In this paper the present state of the district of Krš is analysed, along with the possibility of its adequateprotection relative to the applicable spatial and town plans, town planning ordinance and international charterson the protection of cultural and natural heritage sites. Also considered is the formulation of a special strategythat would help regenerating the area under consideration as well as safeguard its intangible cultural heritage andgenius loci.
One challenge that present-day cities face as they develop is their having to compete on a global... more One challenge that present-day cities face as they develop is their having to compete on a global scale and to accentuate that which sets them apart from other cities. In that sense, smaller cities are especially under threat, as they live in the shadow of metropolises in the process of globalization. Recently, place branding has proven itself capable of providing opportunities in terms of development strategies and attracting new investment.This paper examines the role of identity and the possibility of using building heritage in the process of branding, in this particular case, of the City of Banja Luka. This is in connection with the authentic appearance of the city and its tangible as well as intangible cultural heritage, which is all potential for branding. Heritage promotion is of equal importance, i.e., creating an image of the city according to which it transcends its form and built structure. In line with a previously specified methodology, the paper examines the potential ...
Achieving wider recognition is part of the development agenda of contemporary cities, which are a... more Achieving wider recognition is part of the development agenda of contemporary cities, which are all confronted with the need to stand out and compete against one another. City branding reads as and plays an important role in this struggle for recognition. The identity of a city is generated over a long period, as it undergoes historical change, resulting in cultural diversity as the product of a specific environment. This paper discusses the possibility of using the cultural and historical heritage of Trebinje and its identity as an asset to create its city brand. Trebinje is a small city situated in the vicinity of Dubrovnik, a major tourist destination with a rich cultural and historical heritage and an excellent city brand. Dubrovnik may be seen as jeopardising the development of Trebinje?s authentic identity; on the other hand, the strong historical ties between the two cities can actually be used as an asset to develop Trebinje?s city brand. The material and non-material herita...
Established in the first half of the 18th century, the district of Krš in Trebinje was the first ... more Established in the first half of the 18th century, the district of Krš in Trebinje was the first settlement to grow upoutside the town walls. It grew up spontaneously in response to the local natural environment and under amixture of Mediterranean and Oriental influences. Since the second half of the 20th century, the district has faceddilapidation, a process that has not been countered yet, despite its recognised value as a cultural asset and thequality of its ambience.In this paper the present state of the district of Krš is analysed, along with the possibility of its adequateprotection relative to the applicable spatial and town plans, town planning ordinance and international charterson the protection of cultural and natural heritage sites. Also considered is the formulation of a special strategythat would help regenerating the area under consideration as well as safeguard its intangible cultural heritage andgenius loci.
One challenge that present-day cities face as they develop is their having to compete on a global... more One challenge that present-day cities face as they develop is their having to compete on a global scale and to accentuate that which sets them apart from other cities. In that sense, smaller cities are especially under threat, as they live in the shadow of metropolises in the process of globalization. Recently, place branding has proven itself capable of providing opportunities in terms of development strategies and attracting new investment.This paper examines the role of identity and the possibility of using building heritage in the process of branding, in this particular case, of the City of Banja Luka. This is in connection with the authentic appearance of the city and its tangible as well as intangible cultural heritage, which is all potential for branding. Heritage promotion is of equal importance, i.e., creating an image of the city according to which it transcends its form and built structure. In line with a previously specified methodology, the paper examines the potential ...
Achieving wider recognition is part of the development agenda of contemporary cities, which are a... more Achieving wider recognition is part of the development agenda of contemporary cities, which are all confronted with the need to stand out and compete against one another. City branding reads as and plays an important role in this struggle for recognition. The identity of a city is generated over a long period, as it undergoes historical change, resulting in cultural diversity as the product of a specific environment. This paper discusses the possibility of using the cultural and historical heritage of Trebinje and its identity as an asset to create its city brand. Trebinje is a small city situated in the vicinity of Dubrovnik, a major tourist destination with a rich cultural and historical heritage and an excellent city brand. Dubrovnik may be seen as jeopardising the development of Trebinje?s authentic identity; on the other hand, the strong historical ties between the two cities can actually be used as an asset to develop Trebinje?s city brand. The material and non-material herita...
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Papers by Jasna Guzijan