Product packaging is any container or enclosed; encompassing the physical appearance, including g... more Product packaging is any container or enclosed; encompassing the physical appearance, including graphical and structural elements design such as color, label, size, shape and etc. that a product by it will be offered to the market for sale or by which necessary information about the product is transmitted to the consumer. It is an integral part of the product and makes it more flexible, more secure and easier to use. Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful tool to attract the attention of consumers, their preferences, and ultimate tool in their understanding that influences their purchasing decisions through an outstanding packaging design. As a communication tool, label information and its typography are one of the graphic elements in packaging design that should be determined by considering the consumers' preferences. Valuing the consumer preferences are very important because they affect the consumer satisfaction. ...
فصلنامه علمی پژوهشی مدیریت منابع انسانی در صنعت نفت, 2020
در مشاغل اقماری، فرسودگی شغلی کارکنان ازجمله مسائل مهمی است که امروزه بیش از هر زمان دیگری مورد ت... more در مشاغل اقماری، فرسودگی شغلی کارکنان ازجمله مسائل مهمی است که امروزه بیش از هر زمان دیگری مورد توجه قرار گرفته است. در پژوهش حاضر کوشیده شده است تا میزان فرسودگی شغلی کارکنان مناطق عملیاتی شرکت نفت فلات قاره مورد سنجش قرار گرفته و علل بروز آن از منظر کارکنان مورد بررسی قرار گیرد. ابزار گردآوری اطلاعات، پرسشنامه است که در میان نمونه آماري متشکل از 305 نفر از کارکنان شرکت توزیع شده است. فرضیات نیز با استفاده از آزمون کای اسکوئر مورد آزمون قرار گرفته است. یافته های تحقیق نشان می دهد که وضعیت کلی فرسودگی شغلی کارکنان منطقه عملیاتی شرکت فلات نفت قاره در سیری، در سطح «متوسط» قرار دارد. نتایج آزمون فرضیه ها نیز بیانگر این است که فرسودگی شغلی کارکنان ناشی از علل فردی، ویژگیهای شغلی، ویژگیهای سازمانی و ناشی از عوامل اقتصادی و اجتماعی می باشد. همچنین، علت فرسودگی ناشی از محیط کار تایید نگردید.
International Research Journal of Marketing and Economics, 2015
Product packaging is any container or enclosed; encompassing the physical appearance, including g... more Product packaging is any container or enclosed; encompassing the physical appearance, including graphical and structural elements design such as color, label, size, shape and etc. that a product by it will be offered to the market for sale or by which necessary information about the product is transmitted to the consumer. It is an integral part of the product and makes it more flexible, more secure and easier to use. Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful tool to attract the attention of consumers, their preferences, and ultimate tool in their understanding that influences their purchasing decisions through an outstanding packaging design. As a communication tool, label information and its typography are one of the graphic elements in packaging design that should be determined by considering the consumers’ preferences. Valuing the consumer preferences are very important because they affect the consumer satisfaction. Consumer preferences are influenced by demographic factors. Demographic factors are about population features such as age, educational level, household size and etc. These factors are very important, because consumer preferences, needs and wants often change with demographic variables. In the present study due to the importance of label information and its typography in package design, the researcher deals to the identification and classification of customer preferences towards the label information and its typography. This is done with the intention of designers updating to better understanding of consumer preferences in relation the label information and its typography. Achieving this goal obtained by considering to the consumrs’demographic factors and also by using Kano’s attractive quality theory and Kendall’s tau test. The study findings shows a variety of consumer preferences in case of label infromation, typography and its impact on consumers' satisfaction or dissatisfaction.
International Journal of Scientific Research and Management Studies (IJSRMS), 2015
Packaging is one of the tools that can severely affect consumer satisfaction and their buying dec... more Packaging is one of the tools that can severely affect consumer satisfaction and their buying decision because it is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Packaging design elements can be classified into two main groups: structural elements (ex; size, shape and etc.) and graphic elements (ex; color, typography and etc.). Shapes are one of the structural elements in packaging, which has always been a design element of much interest to scholars throughout history. Nowadays, consumers desire products that match their own attitude toward design and function. In this case, demographic factors are very important, because consumers have varied preference (interests and tastes) of the packaging appearance design approach due to the difference in quality of demographic factors. By changing in quality of demographic factors such as changes in household size, changes in the quality of the population, changes in the gender composition of the population, etc., designers are convinced to react to the dynamics of demographic factors in product packaging design. In the present study due to the importance of shapes in package design, the researcher deals to the impact of package shape on attracting consumers, their preferences and ultimately satisfaction. This can be achieved by considering to the consumers' demographic factors and also by using Kano's attractive quality theory.
International Journal of Innovative and Applied Research, 2015
Packaging is a powerful marketing tool to communicate directly, conveying the message of the prod... more Packaging is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Nowadays, consumers desire products that match their own attitude toward design and function. It's all about functionality and visual aesthetics which can be seen as the characteristics that create the product's appearance and define the product's totality and also consumers buying decision. In this case, demographic factors are very important, because consumers have varied preference (interests and tastes) of the packaging appearance design approach due to the difference in quality of demographic factors. By changing in quality of demographic factors such as changes in young or aging of the population, changes in the gender composition of the population, etc., designers are convinced to react to the dynamics of demographic factors in product packaging design. In the study, the author will study demographic factors impact to the packaging design with a focus on recognition of consumer preferences. This objective can be achieved by using Kano's theory of attractive quality and packaging and also Kendall's tau correlation coefficient statistical test. The study results of Kano's model show the wide range of customer preferences towards packaging design elements.
International Journal of Innovative and Applied Research, 2015
The most important purpose of selling a product is consumer satisfaction. Packaging is one of the... more The most important purpose of selling a product is consumer satisfaction. Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Nowadays, consumers desire products that match their own attitude toward design and function. It's all about functionality and visual aesthetics which can be seen as the characteristics that create the product's appearance and define the product's totality and also consumers buying decision and finally consumers satisfaction. In this case, demographic factors are very important, because consumers have a varied preferences (interests and tastes) of the packaging appearance design approach due to the difference in the quality of demographic factors. By changing in quality of demographic factors such as changes in young or aging of the population, changes in the gender composition of the population, etc., designers are convinced to react to the dynamics of demographic factors in product packaging design. Hence, the main purpose of the authors is to determine the correlation of consumers' demographic factors and packaging design elements and its impact on their buying decision and satisfaction. The paper consists of theoretical and research aspects. The first part encompasses theoretical insights into the Engel-Kollat-Blackwell Model while the practical part represents the methodology and research results.
International Journal of Advance Research in Computer Science and Management Studies , 2015
Packaging is one of the tools that can severely affect consumer satisfaction because it is a powe... more Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Packaging design elements can be classified into two main groups: structural elements (ex; size, shape and etc.) and graphic elements (ex; color, typography and etc.). The brand is one of the graphic elements in the package. Today, marketers face battle of the brands because basically, brand of a particular product plays a fundamental function in consumer perception of a product. Hence, selection of brand is another major constituent of consumer behavior (Aaker 1996 as cited in Dominique-Ferreira, Boubeta&Mallou 2012). Therefore, every single element of a package has to be combined in the right way in order to attract consumers to a product of a specific brand. Image, picture, and imaging in packing are the effective elements in graphic design of packing. Packaging imagery is one source of information on markets that helps consumers differentiate between alternative product attributes and qualities. Specifically, in packaging, the product image performs an informational function that directly affects consumer beliefs about the product. Furthermore, symbol is a sign inherent to a work. Packaging medium is a visual communication design work replete with symbols. The presence of good design through symbols generates the interaction and communication between producer and audience (consumer) providing aesthetic dialect. On the other hand, religious values play a key role in individuals' emotional experiences, behaviors, and thoughts. In the present study due to the importance of images and symbols in package design, the researcher deals with the impact of religious imagery and symbols on attracting consumers, their preferences and ultimately satisfaction. This can be achieved by considering to the consumrs'demographic factors and also by using Kano's attractive quality theory.
According to economical theories of financial system development through the development and also... more According to economical theories of financial system development through the development and also , the diversification of the country's financial markets will be lead to better allocation of resources and, ultimately, it will be leads to faster economic growth. The main aim of this study was to investigate the relationship between financial development and economic growth in the mon-fisc-markets and economical growth in Iran .For this purpose, this research used Auto Regressive Distributed Lag (ARDL) model to estimation the model. Used software is views. Examined time period was between 1991 to 2013 .GDP variable is considered as the dependent variable and capital stock, human power , bank credit volume and stock exchange transactions volume is considered as independent variables. The results of this study indicated uncertainty in positive and significant effect of mon-fisc-markets on economic growth.
One of the approaches to reduce poverty faced by governments is establishment the Social Security... more One of the approaches to reduce poverty faced by governments is establishment the Social Security System. Present research has been conducted to consideration the relationship between paid health care costs by the people or the share of people for such costs and also , oil revenues and economical development during 1991 – 2012. Ordinary Least Squares method and Eviwes software has been used in this research .Obtained results of estimating models of this research shows that the increasing in oil revenues and national production has no a significant impact on improving the health situation in Iran.
With regard to the important role of image in maintaining current customers and attracting new cu... more With regard to the important role of image in maintaining current customers and attracting new customers, thus any organization to achieve the sustainable competitive advantage should pay special attention to it, so the aim of the researcher in this study has been to identify the dimensions of image affecting customers' behavior and then the pathology of its condition in Bandar Abbas Mellat Bank branches has been as a Case Study, therefore, in this study due to lack of time and resources 420 customers were selected as a sample. Research Method has been three-stage. In the first stage, variables were identified through interviews and Delphi method which included customers' convenience, speed of service, physical facilities, trust, staff's attitude and advertising, and in the second stage, a questionnaire was designed for the variables identified and distributed among customers in order that the effectiveness of these variables be confirmed and in the third stage pathology (assessment) of these variables were considered in branches of Bandar Abbas Mellat Bank that in this stage the data were also collected using a questionnaire which was designed for this purpose. The results showed that the factors mentioned are very effective in creating a positive image in the minds of customers, but assessing the bank's customers of these factors under study revealed that the bank will need to be reexamined in this area because some factors were considered less than average and some on average.
Studying women could be interesting as shopping is the accepted domain of women; however, modern ... more Studying women could be interesting as shopping is the accepted domain of women; however, modern social and demographic movements challenge traditional gender roles within the family structure. This study aims to understand the women's impulsive buying behavior and attempt to know how attractive store visual merchandising play a significant role in their shopping for clothes. In other words, the authors intend to study components of visual merchandising impact in store design on impulsive women's buying behavior with a focus on recognition of their preferences. The study is based on Kano's attractive quality theory. The paper uses primary data and source of the data is Kano's questionnaire which is filled by the respondent. Target population of the research study is those people who are coming for shopping in malls, retail stores in Bandar Abbas city, Islamic republic of Iran. The study only focuses on the quantitative research. Although the research study focused only for impulsive buying for women's clothing but many other things can be considered. Data analysis has been done through SPSS software. The study results of Kano's model show the wide range of customer preferences towards store design which can provoke the impulse buying behavior of women's.
This research has been performed to identify the factors that can help to attain competitive adva... more This research has been performed to identify the factors that can help to attain competitive advantage in insurance companies. In addition, in order to determine which factors have more priorities to attain by insurance companies, their ranking also been considered. The research way is exploratory mixed method. First, the factors affecting on attain competitive advantage of insurance have been identified through selecting the factors that were mist frequent, this factors were ranked with fuzzy AHP technique using paired comparisons questionnaire. In order to do an interview, by using the purposive sampling, 17 experts and top managers of insurance were selected as a sample and also then these people responded to paired comparisons questionnaire. Identified factors were divided to six criteria including comfort, quality, customer responsiveness, creativity, services and brands. The research results showed that among comfort and welfare criteria, the number of representatives with fuzzy weight 0/2722 is in first priorities and the flexibility in presenting insurance services based on the conditions of policyholders with 0/2004 weight have second priority. Among services qualitative criteria, the way of communication of employee of insurance company with 0/2173 weight is in first place. Also, for ranking and identifying the fuzzy weights, the indices of respond to customers, innovation, internet service and brand was done.
The present study is done with the purpose of the function of advertising tools on the tourism in... more The present study is done with the purpose of the function of advertising tools on the tourism industry's prosperity in Qeshm Island. The use of tools and factors affecting advertising is one of the factors that can develop and improve the country's tourism industry. One of the main factors in tourism marketing is the attraction of tourists to the region by way of advertising. Today, advertising should be used as the most important tool in the tourism industry professionally. In ancient Iran, Qeshm Island can be considered as a place where tourism in its centrality can contribute to the growth and development of the province of Hormozgan and this province has a lot of potentials to attract tourists. Hence, tourism advertising is considered as one of the necessary things to formulate marketing strategies for the tourism purposes of the province. Considering different types of advertising and features of Iran's tourism destinations, this research is looking to identify and use of appropriate advertising methods to attract and increase the number of tourists on Qeshm Island. Therefore, the area of tourism development needs strategic and planning and functional interaction with its environment more than ever, and those areas can hope for their future in attracting resources and delivering products which can take advantage of these emerging environmental opportunities and refrain from the threats posed by it. The facts indicate that the beautiful tourism Qeshm Island for greater compatibility with its peripheral environment must identify the factors affecting on the formulation of its development strategies and formulates the effective strategies. The tourism attraction in this region is no exception to this and it is faced with many environmental threats and opportunities. At present, the lack of strategic policy in this field causes the loss of environmental opportunities and aggravation of internal weaknesses. So, enjoying the approach of strategic planning makes the study area able to protect itself from other rivals and embarking upon basic missions in providing tourism products. The present research is a qualitative review of advertising tools in tourism in Qeshm Island.
Over the past two decades in Iran the effect of the children on consumer behavior has often been ... more Over the past two decades in Iran the effect of the children on consumer behavior has often been overlooked. However, consumer decision making within the family has begun to receive a growing amount of attention with the increased realisation of the magnitude of the children effect within the family as an important actor in purchasing decision making process. It can be said that in the past, role of the children in buying decision of families had been negligible. But due to development in digital media, children are the first to know about the products when they hit the market even before their parents. Nowadays, children act as an active participant in families buying decision. Children not only choose the products which belong to them but they also have upper hand on products which are used by almost every other family member. This paper investigates the influence that children have on family consumer decision making. It takes the unique approach of investigating purchase influence from the perspective of both the child and the parent. This paper aims to identify the most important influencing factors on children purchasing behavior in Iran. To this end, Bandar Abbas city has been selected for the study. The results of the study show that the most important variables to affect parental affiliation of children in the purchase decision are gender, age, pester power, TV advertising, peer group effects, household size, lesser time with family, income level, single parent households, more stress in life, culture, internet advertising, newspaper and magazine advertising, pocket money and mobile advertising.
The purpose of this study is to get a deeper understanding of the severity of affecting factors o... more The purpose of this study is to get a deeper understanding of the severity of affecting factors on the attraction of customers from the new product of a TAK MAKARON products in Bandar Abbas city, the Republic of Islamic Republic of Iran. The study influencing factors to attract customers are: products quality, products availability, good prices, packaging design and advertising, which are obtained after in-depth review of library resources. Data for this study were collected by using the qualitative research method. The information was gathered from the literature, articles and by interviewing. The interviews were based on the questionnaire. The theoretical framework in this paper aimed to the study the main elements of marketing communication and customer relationships marketing. Also, Kendall tau rank correlation coefficient has been used to determine the correlation. This was done by using SPSS statistical software. The results of this study indicate the correlation of all variables with customer attraction, although the percentage of these factors is different in attracting customers.
تغییر ماهیت، در بازار کالا و خدمات از حالت سنتی به شیوه الکترونیکی و وجود ویژگی های خاص این محیط،... more تغییر ماهیت، در بازار کالا و خدمات از حالت سنتی به شیوه الکترونیکی و وجود ویژگی های خاص این محیط، موجب ظهور مولفه های نوینی در عرصه بازاریابی شده است و بازاریابی اینترنتی را بخصوص در زمینه کاربرد آمیخته بازاریابی با پارادایم جدی مواجه نموده است، بطوریکه آمیخته بازاریابی جهت تحقق اهداف شرکت در بازار هدف ناگزیر به پذیرش الزامهای بازار آنلاین شده است. پژوهش حاضر مروری کیفی در این زمینه بوده که با مطالعه نظریات محققین پیشین در مطالعاتشان سیر تکاملی آمیخته بازاریابی در گذار از مولفه های سنتی به مولفه های نوین را مورد تحلیل قرار می دهد. درنهایت محقق در در پژوهش حاضر در می یابد که کارآمدترین مدل کارکرد آمیخته بازاریابی که در بازاریابی اینترنتی می تواند نهایت اثربخشی را داشته باشد روش فراترکیبی برگرفته از مولفه های سنتی و نوین می باشد که در آن عناصری چون شخصی سازی، خدمات مشتریان، سایت و امنیت از وزن بیشتری در قیاس با مولفه های سنتی در بازاریابی اینترنتی برخوردارند. محقق بر این باور است که دلیل این نتیجه را می توان چنین بیان کرد که عناصر مذکور تاکید و تمرکز بیشتری را بر اهمیت تعامل با مشتری و برقراری ارتباط با مصرف کنندگان دارند، که این امر درنهایت موجب درك صحیح تری از نیازهای واقعی مشتری می شود.
Prior to establishment of the CPPO (Consumers and Producers Protection Organization) in Iran, con... more Prior to establishment of the CPPO (Consumers and Producers Protection Organization) in Iran, consumers had no protection against the claims of advertisers. Advertising in its simplest form means " public announcement ". Just as the media of social communication themselves have enormous influence everywhere, so advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in today's world. Nowadays, ads are more exaggerated and a lot of puffing is used. It seems like the advertisers lack knowledge of ethical norms and principles. They just don't understand and are unable to decide what is correct and what is wrong. The main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product by presenting a well decorated, puffed and colorful ad. They claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading customers and unethical. In other hand, over the past two decades there has been increased interest in corporate responsibility (CSR) and its relation to advertising. Although advertising has played a key role in bringing corporate social responsibility (CSR) to the public agenda on behalf of agency clients, little effort has been made to define what social responsibility means in advertising. Our reason for addressing these matters is simple. In today's society, advertising has a profound impact on how people understand life, the world and themselves, especially in regard to their values and their ways of choosing and behaving. For these reasons, advertisers need to be more aware of corporates social responsibility, in addition to observing ethical issues and norms.
The main aim of this article is about evaluating the effect of IT on developing tourism industry.... more The main aim of this article is about evaluating the effect of IT on developing tourism industry. This article studied in Tehran’s museum as a case study. The study was done in Tehran’s museum on tourists who visited the museum. The sample was 101 questioners that randomly were answered by tourists. Thesis of the study was tested by the average one-way. The result of study represents that web and virtual reservation of museum has positive impact on the development of general sphere of tourism. While watching picture and movie of tourism hot place such as museum do not have any impact on the number of tourists.
Consumer Buying Behavior is the area of interest for all the companies. Not for their upcoming of... more Consumer Buying Behavior is the area of interest for all the companies. Not for their upcoming offerings but for their current offerings too. Its continuous analysis is required in order to fulfill the requirement of customers as well as to compete effectively with the increased degree of competition from direct competitors and indirect competition. There are several factors which can affect the consumer buying behavior but when companies want to analyze it expensive and Fast Moving Consumer Goods (FMCG), the role of packaging found to have the significant role in affecting consumer buying behavior. Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Nowadays, consumers desire products that match their own attitude toward design and function. It’s all about functionality and visual aesthetics which can be seen as the characteristics that create the product’s appearance and define the product’s totality and also consumers buying decision and finally consumers' satisfaction. That’s why major purpose of this paper is to analyze the impact of elements of packaging on consumer buying behavior related with the purchase of tissue papers which are treated as Fast Moving Consumer Goods as well as expensive products in Bandar Abbas city (Iran) and for the analysis of packaging elements on consumer buying behavior a structured close ended questionnaire was developed through the help of important variables and methodologies used in the prior research work. Though questionnaire was distributed among four hundred respondents and among these we have got back two hundred and sixty six questionnaires. Moreover analysis of reliability of questionnaire and implementation of statistical tools has been
done through SPSS.
Product packaging is any container or enclosed; encompassing the physical appearance, including g... more Product packaging is any container or enclosed; encompassing the physical appearance, including graphical and structural elements design such as color, label, size, shape and etc. that a product by it will be offered to the market for sale or by which necessary information about the product is transmitted to the consumer. It is an integral part of the product and makes it more flexible, more secure and easier to use. Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful tool to attract the attention of consumers, their preferences, and ultimate tool in their understanding that influences their purchasing decisions through an outstanding packaging design. As a communication tool, label information and its typography are one of the graphic elements in packaging design that should be determined by considering the consumers' preferences. Valuing the consumer preferences are very important because they affect the consumer satisfaction. ...
فصلنامه علمی پژوهشی مدیریت منابع انسانی در صنعت نفت, 2020
در مشاغل اقماری، فرسودگی شغلی کارکنان ازجمله مسائل مهمی است که امروزه بیش از هر زمان دیگری مورد ت... more در مشاغل اقماری، فرسودگی شغلی کارکنان ازجمله مسائل مهمی است که امروزه بیش از هر زمان دیگری مورد توجه قرار گرفته است. در پژوهش حاضر کوشیده شده است تا میزان فرسودگی شغلی کارکنان مناطق عملیاتی شرکت نفت فلات قاره مورد سنجش قرار گرفته و علل بروز آن از منظر کارکنان مورد بررسی قرار گیرد. ابزار گردآوری اطلاعات، پرسشنامه است که در میان نمونه آماري متشکل از 305 نفر از کارکنان شرکت توزیع شده است. فرضیات نیز با استفاده از آزمون کای اسکوئر مورد آزمون قرار گرفته است. یافته های تحقیق نشان می دهد که وضعیت کلی فرسودگی شغلی کارکنان منطقه عملیاتی شرکت فلات نفت قاره در سیری، در سطح «متوسط» قرار دارد. نتایج آزمون فرضیه ها نیز بیانگر این است که فرسودگی شغلی کارکنان ناشی از علل فردی، ویژگیهای شغلی، ویژگیهای سازمانی و ناشی از عوامل اقتصادی و اجتماعی می باشد. همچنین، علت فرسودگی ناشی از محیط کار تایید نگردید.
International Research Journal of Marketing and Economics, 2015
Product packaging is any container or enclosed; encompassing the physical appearance, including g... more Product packaging is any container or enclosed; encompassing the physical appearance, including graphical and structural elements design such as color, label, size, shape and etc. that a product by it will be offered to the market for sale or by which necessary information about the product is transmitted to the consumer. It is an integral part of the product and makes it more flexible, more secure and easier to use. Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful tool to attract the attention of consumers, their preferences, and ultimate tool in their understanding that influences their purchasing decisions through an outstanding packaging design. As a communication tool, label information and its typography are one of the graphic elements in packaging design that should be determined by considering the consumers’ preferences. Valuing the consumer preferences are very important because they affect the consumer satisfaction. Consumer preferences are influenced by demographic factors. Demographic factors are about population features such as age, educational level, household size and etc. These factors are very important, because consumer preferences, needs and wants often change with demographic variables. In the present study due to the importance of label information and its typography in package design, the researcher deals to the identification and classification of customer preferences towards the label information and its typography. This is done with the intention of designers updating to better understanding of consumer preferences in relation the label information and its typography. Achieving this goal obtained by considering to the consumrs’demographic factors and also by using Kano’s attractive quality theory and Kendall’s tau test. The study findings shows a variety of consumer preferences in case of label infromation, typography and its impact on consumers' satisfaction or dissatisfaction.
International Journal of Scientific Research and Management Studies (IJSRMS), 2015
Packaging is one of the tools that can severely affect consumer satisfaction and their buying dec... more Packaging is one of the tools that can severely affect consumer satisfaction and their buying decision because it is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Packaging design elements can be classified into two main groups: structural elements (ex; size, shape and etc.) and graphic elements (ex; color, typography and etc.). Shapes are one of the structural elements in packaging, which has always been a design element of much interest to scholars throughout history. Nowadays, consumers desire products that match their own attitude toward design and function. In this case, demographic factors are very important, because consumers have varied preference (interests and tastes) of the packaging appearance design approach due to the difference in quality of demographic factors. By changing in quality of demographic factors such as changes in household size, changes in the quality of the population, changes in the gender composition of the population, etc., designers are convinced to react to the dynamics of demographic factors in product packaging design. In the present study due to the importance of shapes in package design, the researcher deals to the impact of package shape on attracting consumers, their preferences and ultimately satisfaction. This can be achieved by considering to the consumers' demographic factors and also by using Kano's attractive quality theory.
International Journal of Innovative and Applied Research, 2015
Packaging is a powerful marketing tool to communicate directly, conveying the message of the prod... more Packaging is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Nowadays, consumers desire products that match their own attitude toward design and function. It's all about functionality and visual aesthetics which can be seen as the characteristics that create the product's appearance and define the product's totality and also consumers buying decision. In this case, demographic factors are very important, because consumers have varied preference (interests and tastes) of the packaging appearance design approach due to the difference in quality of demographic factors. By changing in quality of demographic factors such as changes in young or aging of the population, changes in the gender composition of the population, etc., designers are convinced to react to the dynamics of demographic factors in product packaging design. In the study, the author will study demographic factors impact to the packaging design with a focus on recognition of consumer preferences. This objective can be achieved by using Kano's theory of attractive quality and packaging and also Kendall's tau correlation coefficient statistical test. The study results of Kano's model show the wide range of customer preferences towards packaging design elements.
International Journal of Innovative and Applied Research, 2015
The most important purpose of selling a product is consumer satisfaction. Packaging is one of the... more The most important purpose of selling a product is consumer satisfaction. Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Nowadays, consumers desire products that match their own attitude toward design and function. It's all about functionality and visual aesthetics which can be seen as the characteristics that create the product's appearance and define the product's totality and also consumers buying decision and finally consumers satisfaction. In this case, demographic factors are very important, because consumers have a varied preferences (interests and tastes) of the packaging appearance design approach due to the difference in the quality of demographic factors. By changing in quality of demographic factors such as changes in young or aging of the population, changes in the gender composition of the population, etc., designers are convinced to react to the dynamics of demographic factors in product packaging design. Hence, the main purpose of the authors is to determine the correlation of consumers' demographic factors and packaging design elements and its impact on their buying decision and satisfaction. The paper consists of theoretical and research aspects. The first part encompasses theoretical insights into the Engel-Kollat-Blackwell Model while the practical part represents the methodology and research results.
International Journal of Advance Research in Computer Science and Management Studies , 2015
Packaging is one of the tools that can severely affect consumer satisfaction because it is a powe... more Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Packaging design elements can be classified into two main groups: structural elements (ex; size, shape and etc.) and graphic elements (ex; color, typography and etc.). The brand is one of the graphic elements in the package. Today, marketers face battle of the brands because basically, brand of a particular product plays a fundamental function in consumer perception of a product. Hence, selection of brand is another major constituent of consumer behavior (Aaker 1996 as cited in Dominique-Ferreira, Boubeta&Mallou 2012). Therefore, every single element of a package has to be combined in the right way in order to attract consumers to a product of a specific brand. Image, picture, and imaging in packing are the effective elements in graphic design of packing. Packaging imagery is one source of information on markets that helps consumers differentiate between alternative product attributes and qualities. Specifically, in packaging, the product image performs an informational function that directly affects consumer beliefs about the product. Furthermore, symbol is a sign inherent to a work. Packaging medium is a visual communication design work replete with symbols. The presence of good design through symbols generates the interaction and communication between producer and audience (consumer) providing aesthetic dialect. On the other hand, religious values play a key role in individuals' emotional experiences, behaviors, and thoughts. In the present study due to the importance of images and symbols in package design, the researcher deals with the impact of religious imagery and symbols on attracting consumers, their preferences and ultimately satisfaction. This can be achieved by considering to the consumrs'demographic factors and also by using Kano's attractive quality theory.
According to economical theories of financial system development through the development and also... more According to economical theories of financial system development through the development and also , the diversification of the country's financial markets will be lead to better allocation of resources and, ultimately, it will be leads to faster economic growth. The main aim of this study was to investigate the relationship between financial development and economic growth in the mon-fisc-markets and economical growth in Iran .For this purpose, this research used Auto Regressive Distributed Lag (ARDL) model to estimation the model. Used software is views. Examined time period was between 1991 to 2013 .GDP variable is considered as the dependent variable and capital stock, human power , bank credit volume and stock exchange transactions volume is considered as independent variables. The results of this study indicated uncertainty in positive and significant effect of mon-fisc-markets on economic growth.
One of the approaches to reduce poverty faced by governments is establishment the Social Security... more One of the approaches to reduce poverty faced by governments is establishment the Social Security System. Present research has been conducted to consideration the relationship between paid health care costs by the people or the share of people for such costs and also , oil revenues and economical development during 1991 – 2012. Ordinary Least Squares method and Eviwes software has been used in this research .Obtained results of estimating models of this research shows that the increasing in oil revenues and national production has no a significant impact on improving the health situation in Iran.
With regard to the important role of image in maintaining current customers and attracting new cu... more With regard to the important role of image in maintaining current customers and attracting new customers, thus any organization to achieve the sustainable competitive advantage should pay special attention to it, so the aim of the researcher in this study has been to identify the dimensions of image affecting customers' behavior and then the pathology of its condition in Bandar Abbas Mellat Bank branches has been as a Case Study, therefore, in this study due to lack of time and resources 420 customers were selected as a sample. Research Method has been three-stage. In the first stage, variables were identified through interviews and Delphi method which included customers' convenience, speed of service, physical facilities, trust, staff's attitude and advertising, and in the second stage, a questionnaire was designed for the variables identified and distributed among customers in order that the effectiveness of these variables be confirmed and in the third stage pathology (assessment) of these variables were considered in branches of Bandar Abbas Mellat Bank that in this stage the data were also collected using a questionnaire which was designed for this purpose. The results showed that the factors mentioned are very effective in creating a positive image in the minds of customers, but assessing the bank's customers of these factors under study revealed that the bank will need to be reexamined in this area because some factors were considered less than average and some on average.
Studying women could be interesting as shopping is the accepted domain of women; however, modern ... more Studying women could be interesting as shopping is the accepted domain of women; however, modern social and demographic movements challenge traditional gender roles within the family structure. This study aims to understand the women's impulsive buying behavior and attempt to know how attractive store visual merchandising play a significant role in their shopping for clothes. In other words, the authors intend to study components of visual merchandising impact in store design on impulsive women's buying behavior with a focus on recognition of their preferences. The study is based on Kano's attractive quality theory. The paper uses primary data and source of the data is Kano's questionnaire which is filled by the respondent. Target population of the research study is those people who are coming for shopping in malls, retail stores in Bandar Abbas city, Islamic republic of Iran. The study only focuses on the quantitative research. Although the research study focused only for impulsive buying for women's clothing but many other things can be considered. Data analysis has been done through SPSS software. The study results of Kano's model show the wide range of customer preferences towards store design which can provoke the impulse buying behavior of women's.
This research has been performed to identify the factors that can help to attain competitive adva... more This research has been performed to identify the factors that can help to attain competitive advantage in insurance companies. In addition, in order to determine which factors have more priorities to attain by insurance companies, their ranking also been considered. The research way is exploratory mixed method. First, the factors affecting on attain competitive advantage of insurance have been identified through selecting the factors that were mist frequent, this factors were ranked with fuzzy AHP technique using paired comparisons questionnaire. In order to do an interview, by using the purposive sampling, 17 experts and top managers of insurance were selected as a sample and also then these people responded to paired comparisons questionnaire. Identified factors were divided to six criteria including comfort, quality, customer responsiveness, creativity, services and brands. The research results showed that among comfort and welfare criteria, the number of representatives with fuzzy weight 0/2722 is in first priorities and the flexibility in presenting insurance services based on the conditions of policyholders with 0/2004 weight have second priority. Among services qualitative criteria, the way of communication of employee of insurance company with 0/2173 weight is in first place. Also, for ranking and identifying the fuzzy weights, the indices of respond to customers, innovation, internet service and brand was done.
The present study is done with the purpose of the function of advertising tools on the tourism in... more The present study is done with the purpose of the function of advertising tools on the tourism industry's prosperity in Qeshm Island. The use of tools and factors affecting advertising is one of the factors that can develop and improve the country's tourism industry. One of the main factors in tourism marketing is the attraction of tourists to the region by way of advertising. Today, advertising should be used as the most important tool in the tourism industry professionally. In ancient Iran, Qeshm Island can be considered as a place where tourism in its centrality can contribute to the growth and development of the province of Hormozgan and this province has a lot of potentials to attract tourists. Hence, tourism advertising is considered as one of the necessary things to formulate marketing strategies for the tourism purposes of the province. Considering different types of advertising and features of Iran's tourism destinations, this research is looking to identify and use of appropriate advertising methods to attract and increase the number of tourists on Qeshm Island. Therefore, the area of tourism development needs strategic and planning and functional interaction with its environment more than ever, and those areas can hope for their future in attracting resources and delivering products which can take advantage of these emerging environmental opportunities and refrain from the threats posed by it. The facts indicate that the beautiful tourism Qeshm Island for greater compatibility with its peripheral environment must identify the factors affecting on the formulation of its development strategies and formulates the effective strategies. The tourism attraction in this region is no exception to this and it is faced with many environmental threats and opportunities. At present, the lack of strategic policy in this field causes the loss of environmental opportunities and aggravation of internal weaknesses. So, enjoying the approach of strategic planning makes the study area able to protect itself from other rivals and embarking upon basic missions in providing tourism products. The present research is a qualitative review of advertising tools in tourism in Qeshm Island.
Over the past two decades in Iran the effect of the children on consumer behavior has often been ... more Over the past two decades in Iran the effect of the children on consumer behavior has often been overlooked. However, consumer decision making within the family has begun to receive a growing amount of attention with the increased realisation of the magnitude of the children effect within the family as an important actor in purchasing decision making process. It can be said that in the past, role of the children in buying decision of families had been negligible. But due to development in digital media, children are the first to know about the products when they hit the market even before their parents. Nowadays, children act as an active participant in families buying decision. Children not only choose the products which belong to them but they also have upper hand on products which are used by almost every other family member. This paper investigates the influence that children have on family consumer decision making. It takes the unique approach of investigating purchase influence from the perspective of both the child and the parent. This paper aims to identify the most important influencing factors on children purchasing behavior in Iran. To this end, Bandar Abbas city has been selected for the study. The results of the study show that the most important variables to affect parental affiliation of children in the purchase decision are gender, age, pester power, TV advertising, peer group effects, household size, lesser time with family, income level, single parent households, more stress in life, culture, internet advertising, newspaper and magazine advertising, pocket money and mobile advertising.
The purpose of this study is to get a deeper understanding of the severity of affecting factors o... more The purpose of this study is to get a deeper understanding of the severity of affecting factors on the attraction of customers from the new product of a TAK MAKARON products in Bandar Abbas city, the Republic of Islamic Republic of Iran. The study influencing factors to attract customers are: products quality, products availability, good prices, packaging design and advertising, which are obtained after in-depth review of library resources. Data for this study were collected by using the qualitative research method. The information was gathered from the literature, articles and by interviewing. The interviews were based on the questionnaire. The theoretical framework in this paper aimed to the study the main elements of marketing communication and customer relationships marketing. Also, Kendall tau rank correlation coefficient has been used to determine the correlation. This was done by using SPSS statistical software. The results of this study indicate the correlation of all variables with customer attraction, although the percentage of these factors is different in attracting customers.
تغییر ماهیت، در بازار کالا و خدمات از حالت سنتی به شیوه الکترونیکی و وجود ویژگی های خاص این محیط،... more تغییر ماهیت، در بازار کالا و خدمات از حالت سنتی به شیوه الکترونیکی و وجود ویژگی های خاص این محیط، موجب ظهور مولفه های نوینی در عرصه بازاریابی شده است و بازاریابی اینترنتی را بخصوص در زمینه کاربرد آمیخته بازاریابی با پارادایم جدی مواجه نموده است، بطوریکه آمیخته بازاریابی جهت تحقق اهداف شرکت در بازار هدف ناگزیر به پذیرش الزامهای بازار آنلاین شده است. پژوهش حاضر مروری کیفی در این زمینه بوده که با مطالعه نظریات محققین پیشین در مطالعاتشان سیر تکاملی آمیخته بازاریابی در گذار از مولفه های سنتی به مولفه های نوین را مورد تحلیل قرار می دهد. درنهایت محقق در در پژوهش حاضر در می یابد که کارآمدترین مدل کارکرد آمیخته بازاریابی که در بازاریابی اینترنتی می تواند نهایت اثربخشی را داشته باشد روش فراترکیبی برگرفته از مولفه های سنتی و نوین می باشد که در آن عناصری چون شخصی سازی، خدمات مشتریان، سایت و امنیت از وزن بیشتری در قیاس با مولفه های سنتی در بازاریابی اینترنتی برخوردارند. محقق بر این باور است که دلیل این نتیجه را می توان چنین بیان کرد که عناصر مذکور تاکید و تمرکز بیشتری را بر اهمیت تعامل با مشتری و برقراری ارتباط با مصرف کنندگان دارند، که این امر درنهایت موجب درك صحیح تری از نیازهای واقعی مشتری می شود.
Prior to establishment of the CPPO (Consumers and Producers Protection Organization) in Iran, con... more Prior to establishment of the CPPO (Consumers and Producers Protection Organization) in Iran, consumers had no protection against the claims of advertisers. Advertising in its simplest form means " public announcement ". Just as the media of social communication themselves have enormous influence everywhere, so advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in today's world. Nowadays, ads are more exaggerated and a lot of puffing is used. It seems like the advertisers lack knowledge of ethical norms and principles. They just don't understand and are unable to decide what is correct and what is wrong. The main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product by presenting a well decorated, puffed and colorful ad. They claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading customers and unethical. In other hand, over the past two decades there has been increased interest in corporate responsibility (CSR) and its relation to advertising. Although advertising has played a key role in bringing corporate social responsibility (CSR) to the public agenda on behalf of agency clients, little effort has been made to define what social responsibility means in advertising. Our reason for addressing these matters is simple. In today's society, advertising has a profound impact on how people understand life, the world and themselves, especially in regard to their values and their ways of choosing and behaving. For these reasons, advertisers need to be more aware of corporates social responsibility, in addition to observing ethical issues and norms.
The main aim of this article is about evaluating the effect of IT on developing tourism industry.... more The main aim of this article is about evaluating the effect of IT on developing tourism industry. This article studied in Tehran’s museum as a case study. The study was done in Tehran’s museum on tourists who visited the museum. The sample was 101 questioners that randomly were answered by tourists. Thesis of the study was tested by the average one-way. The result of study represents that web and virtual reservation of museum has positive impact on the development of general sphere of tourism. While watching picture and movie of tourism hot place such as museum do not have any impact on the number of tourists.
Consumer Buying Behavior is the area of interest for all the companies. Not for their upcoming of... more Consumer Buying Behavior is the area of interest for all the companies. Not for their upcoming offerings but for their current offerings too. Its continuous analysis is required in order to fulfill the requirement of customers as well as to compete effectively with the increased degree of competition from direct competitors and indirect competition. There are several factors which can affect the consumer buying behavior but when companies want to analyze it expensive and Fast Moving Consumer Goods (FMCG), the role of packaging found to have the significant role in affecting consumer buying behavior. Packaging is one of the tools that can severely affect consumer satisfaction because it is a powerful marketing tool to communicate directly, conveying the message of the product and creating added value to the consumer. Nowadays, consumers desire products that match their own attitude toward design and function. It’s all about functionality and visual aesthetics which can be seen as the characteristics that create the product’s appearance and define the product’s totality and also consumers buying decision and finally consumers' satisfaction. That’s why major purpose of this paper is to analyze the impact of elements of packaging on consumer buying behavior related with the purchase of tissue papers which are treated as Fast Moving Consumer Goods as well as expensive products in Bandar Abbas city (Iran) and for the analysis of packaging elements on consumer buying behavior a structured close ended questionnaire was developed through the help of important variables and methodologies used in the prior research work. Though questionnaire was distributed among four hundred respondents and among these we have got back two hundred and sixty six questionnaires. Moreover analysis of reliability of questionnaire and implementation of statistical tools has been
done through SPSS.
Uploads
Papers by Abbas Dadras
As a communication tool, label information and its typography are one of the graphic elements in packaging design that should be determined by considering the consumers’ preferences. Valuing the consumer preferences are very important because they affect the consumer satisfaction.
Consumer preferences are influenced by demographic factors. Demographic factors are about population features such as age, educational level, household size and etc. These factors are very important, because consumer preferences, needs and wants often change with demographic variables.
In the present study due to the importance of label information and its typography in package design, the researcher deals to the identification and classification of customer preferences towards the label information and its typography. This is done with the intention of designers updating to better understanding of consumer preferences in relation the label information and its typography. Achieving this goal obtained by considering to the consumrs’demographic factors and also by using Kano’s attractive quality theory and Kendall’s tau test. The study findings shows a variety of consumer preferences in case of label infromation, typography and its impact on consumers' satisfaction or dissatisfaction.
نوینی در عرصه بازاریابی شده است و بازاریابی اینترنتی را بخصوص در زمینه کاربرد آمیخته بازاریابی با پارادایم جدی مواجه نموده است،
بطوریکه آمیخته بازاریابی جهت تحقق اهداف شرکت در بازار هدف ناگزیر به پذیرش الزامهای بازار آنلاین شده است. پژوهش حاضر مروری
کیفی در این زمینه بوده که با مطالعه نظریات محققین پیشین در مطالعاتشان سیر تکاملی آمیخته بازاریابی در گذار از مولفه های سنتی
به مولفه های نوین را مورد تحلیل قرار می دهد. درنهایت محقق در در پژوهش حاضر در می یابد که کارآمدترین مدل کارکرد آمیخته
بازاریابی که در بازاریابی اینترنتی می تواند نهایت اثربخشی را داشته باشد روش فراترکیبی برگرفته از مولفه های سنتی و نوین می باشد
که در آن عناصری چون شخصی سازی، خدمات مشتریان، سایت و امنیت از وزن بیشتری در قیاس با مولفه های سنتی در بازاریابی
اینترنتی برخوردارند. محقق بر این باور است که دلیل این نتیجه را می توان چنین بیان کرد که عناصر مذکور تاکید و تمرکز بیشتری را بر
اهمیت تعامل با مشتری و برقراری ارتباط با مصرف کنندگان دارند، که این امر درنهایت موجب درك صحیح تری از نیازهای واقعی
مشتری می شود.
The result of study represents that web and virtual reservation of museum has positive impact on the development of general sphere of tourism. While watching picture and movie of tourism hot place such as museum do not have any impact on the number of tourists.
done through SPSS.
As a communication tool, label information and its typography are one of the graphic elements in packaging design that should be determined by considering the consumers’ preferences. Valuing the consumer preferences are very important because they affect the consumer satisfaction.
Consumer preferences are influenced by demographic factors. Demographic factors are about population features such as age, educational level, household size and etc. These factors are very important, because consumer preferences, needs and wants often change with demographic variables.
In the present study due to the importance of label information and its typography in package design, the researcher deals to the identification and classification of customer preferences towards the label information and its typography. This is done with the intention of designers updating to better understanding of consumer preferences in relation the label information and its typography. Achieving this goal obtained by considering to the consumrs’demographic factors and also by using Kano’s attractive quality theory and Kendall’s tau test. The study findings shows a variety of consumer preferences in case of label infromation, typography and its impact on consumers' satisfaction or dissatisfaction.
نوینی در عرصه بازاریابی شده است و بازاریابی اینترنتی را بخصوص در زمینه کاربرد آمیخته بازاریابی با پارادایم جدی مواجه نموده است،
بطوریکه آمیخته بازاریابی جهت تحقق اهداف شرکت در بازار هدف ناگزیر به پذیرش الزامهای بازار آنلاین شده است. پژوهش حاضر مروری
کیفی در این زمینه بوده که با مطالعه نظریات محققین پیشین در مطالعاتشان سیر تکاملی آمیخته بازاریابی در گذار از مولفه های سنتی
به مولفه های نوین را مورد تحلیل قرار می دهد. درنهایت محقق در در پژوهش حاضر در می یابد که کارآمدترین مدل کارکرد آمیخته
بازاریابی که در بازاریابی اینترنتی می تواند نهایت اثربخشی را داشته باشد روش فراترکیبی برگرفته از مولفه های سنتی و نوین می باشد
که در آن عناصری چون شخصی سازی، خدمات مشتریان، سایت و امنیت از وزن بیشتری در قیاس با مولفه های سنتی در بازاریابی
اینترنتی برخوردارند. محقق بر این باور است که دلیل این نتیجه را می توان چنین بیان کرد که عناصر مذکور تاکید و تمرکز بیشتری را بر
اهمیت تعامل با مشتری و برقراری ارتباط با مصرف کنندگان دارند، که این امر درنهایت موجب درك صحیح تری از نیازهای واقعی
مشتری می شود.
The result of study represents that web and virtual reservation of museum has positive impact on the development of general sphere of tourism. While watching picture and movie of tourism hot place such as museum do not have any impact on the number of tourists.
done through SPSS.