Abstract The purpose of this paper is to explore and analyse sustainability management practices ... more Abstract The purpose of this paper is to explore and analyse sustainability management practices carried out in a British university then develop ‒for its Egyptian university partner‒ adapted strategy map and balanced scorecard to communicate and evaluate its sustainability performance. Methodology – This study used a strategic management approach in communicating and evaluating sustainability in higher-education. After reviewing the relevant interdisciplinary literature, the authors used a qualitative case-study approach (depth face-to-face interviews and focus group with subject-matter-experts in this higher-educational value-chain) to develop quantitative assessment tool. Findings and practical/social implications – The current findings provide university leaders/academics with fruitful insights about effective sustainability management; thus, satisfying their stakeholders’ needs in terms of social, environmental and economic gains. Originality/value – From an interdisciplinary perspective, it conceptually integrates the literature of sustainability management, higher-education for sustainable development, and strategic education management while developing a practical assessment tool for an emerging market.
Journal of Entrepreneurship in Emerging Economies, 2020
Purpose The purpose of this research paper is to study the relationship between entrepreneurial m... more Purpose The purpose of this research paper is to study the relationship between entrepreneurial marketing strategy (EMS), institutional environment (IE) and business performance (BP). Further, it examines the role of gender and entrepreneurial experience (EE) as moderators of EMS-BP and IE-BP relationships. Design/methodology/approach Based on the literature review, the authors proposed a conceptual model that was tested using a quantitative approach. Questionnaires were filled by 202 owners/entrepreneurs of small- and medium-sized enterprises (SMEs) in Egypt. Because of the absence of a formal population-frame for the Egyptian SMEs, non-probability quota sampling technique was used that considered differences in gender and EE. SmartPLS software was used for data analysis. Findings The results indicated that EMS has significant positive effect on BP. IE has significant positive effect on EMS but insignificant effect on BP. Gender was found to be moderating significantly both the EMS...
Journal of Humanities and Applied Social Sciences, 2019
Purpose This paper aims to study the impact of innovation climate (IC) on co-creating modular mas... more Purpose This paper aims to study the impact of innovation climate (IC) on co-creating modular mass-customisation (CMMC) in terms of cost effectiveness, volume effectiveness, responsiveness, product modularity and collaborative assembly. Additionally, this research paper investigates the effect of IC and CMMC on the value to customer (VC) in a modular jewellery emerging market that includes international companies. Design/methodology/approach After conducting a comprehensive literature review, the authors suggested a conceptual framework and examined it using mixed methods approach. In addition to qualitative focus groups, questionnaires were filled – across five-point Likert scale format – through 63 depth interviews carried out with subject-matter-experts working at 14 international organisations in the Egyptian modular jewellery market. SmartPLS software was used for structural equation modelling analysis. Findings Results showed that CMMC positively and significantly affects VC. ...
International Journal of Technology Management & Sustainable Development, 2018
Despite the abundance of researches that have explored the importance of internationalization in ... more Despite the abundance of researches that have explored the importance of internationalization in higher education, there is a paucity of research that has analysed the effective management of the internationalization process-in terms of strategy formulation, implementation and evaluation-in an emerging Egyptian-British universities' partnership. This article adds to the contemporary management research by integrating the literature of the internationalization of higher education, education management and strategic management in an interdisciplinary practice-based manner. Specifically, this study analyses the main elements of the internationalization strategy in addition to the different phases of the effective management of its process in a higher educational institution and its international partners. The current article uses a strategic management perspective to analyse the internationalization
Abstract The purpose of this paper is to explore and analyse sustainability management practices ... more Abstract The purpose of this paper is to explore and analyse sustainability management practices carried out in a British university then develop ‒for its Egyptian university partner‒ adapted strategy map and balanced scorecard to communicate and evaluate its sustainability performance. Methodology – This study used a strategic management approach in communicating and evaluating sustainability in higher-education. After reviewing the relevant interdisciplinary literature, the authors used a qualitative case-study approach (depth face-to-face interviews and focus group with subject-matter-experts in this higher-educational value-chain) to develop quantitative assessment tool. Findings and practical/social implications – The current findings provide university leaders/academics with fruitful insights about effective sustainability management; thus, satisfying their stakeholders’ needs in terms of social, environmental and economic gains. Originality/value – From an interdisciplinary perspective, it conceptually integrates the literature of sustainability management, higher-education for sustainable development, and strategic education management while developing a practical assessment tool for an emerging market.
Journal of Entrepreneurship in Emerging Economies, 2020
Purpose The purpose of this research paper is to study the relationship between entrepreneurial m... more Purpose The purpose of this research paper is to study the relationship between entrepreneurial marketing strategy (EMS), institutional environment (IE) and business performance (BP). Further, it examines the role of gender and entrepreneurial experience (EE) as moderators of EMS-BP and IE-BP relationships. Design/methodology/approach Based on the literature review, the authors proposed a conceptual model that was tested using a quantitative approach. Questionnaires were filled by 202 owners/entrepreneurs of small- and medium-sized enterprises (SMEs) in Egypt. Because of the absence of a formal population-frame for the Egyptian SMEs, non-probability quota sampling technique was used that considered differences in gender and EE. SmartPLS software was used for data analysis. Findings The results indicated that EMS has significant positive effect on BP. IE has significant positive effect on EMS but insignificant effect on BP. Gender was found to be moderating significantly both the EMS...
Journal of Humanities and Applied Social Sciences, 2019
Purpose This paper aims to study the impact of innovation climate (IC) on co-creating modular mas... more Purpose This paper aims to study the impact of innovation climate (IC) on co-creating modular mass-customisation (CMMC) in terms of cost effectiveness, volume effectiveness, responsiveness, product modularity and collaborative assembly. Additionally, this research paper investigates the effect of IC and CMMC on the value to customer (VC) in a modular jewellery emerging market that includes international companies. Design/methodology/approach After conducting a comprehensive literature review, the authors suggested a conceptual framework and examined it using mixed methods approach. In addition to qualitative focus groups, questionnaires were filled – across five-point Likert scale format – through 63 depth interviews carried out with subject-matter-experts working at 14 international organisations in the Egyptian modular jewellery market. SmartPLS software was used for structural equation modelling analysis. Findings Results showed that CMMC positively and significantly affects VC. ...
International Journal of Technology Management & Sustainable Development, 2018
Despite the abundance of researches that have explored the importance of internationalization in ... more Despite the abundance of researches that have explored the importance of internationalization in higher education, there is a paucity of research that has analysed the effective management of the internationalization process-in terms of strategy formulation, implementation and evaluation-in an emerging Egyptian-British universities' partnership. This article adds to the contemporary management research by integrating the literature of the internationalization of higher education, education management and strategic management in an interdisciplinary practice-based manner. Specifically, this study analyses the main elements of the internationalization strategy in addition to the different phases of the effective management of its process in a higher educational institution and its international partners. The current article uses a strategic management perspective to analyse the internationalization
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Papers by Heba Adel