Papers by Gerishom G. Madivoli
IJSSIT, 2019
Strategic planning is concerned with the setting of long-term organizational goals, the developme... more Strategic planning is concerned with the setting of long-term organizational goals, the development and implementation of plans to achieve these goals and the allocation or diversion of resources necessary for realizing these goals. Comprehensive reviews of extant studies into SMEs suggest that, ceteris paribus, a key determinant of business success lies in the absence or presence of strategic planning. Hence, the purpose of this study was to establish motivational determinants of strategic planning in SMEs in Kenya. The findings are that majority of the enterprises had no business plans. Of those with plans, most were informal, long-term and were reviewed half yearly or yearly. Furthermore, majority of the enterprises had no vision and mission statements. However, most of the owner-managers had formulated strategic objectives and strategies for their enterprises. The study further established that motivation for business ownership had a partial influence on strategic planning in SMEs in Kenya. Specifically, personal development and push motivations had an influence on strategic planning in SMEs in Kenya while financial and flexible lifestyle motivations did not have an influence.
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Papers by Gerishom G. Madivoli