Social media have evolved into a potentially important virtual arena, where they are used not onl... more Social media have evolved into a potentially important virtual arena, where they are used not only for socializing but also for promoting businesses and their products. A brand's emotional relationship with a customer is called customer engagement. Customers who are extremely engaged are more likely to buy, promote, and remain loyal to a brand. Specifically, the purpose of this study is to discover if social networking sites play a significant role in boosting customer engagement and brand loyalty by exploring various independent factors like Brand love, Brand trust, Product quality and Customer Service. A self-administered questionnaire was used to conduct a survey and the model was tested using SEM analysis. It is concluded that the majority of customers believe that using social networking sites is the best way to interact with their brands.
Teachers play a very important role in attaining the objectives of any educational institutions. ... more Teachers play a very important role in attaining the objectives of any educational institutions. A good teacher needs to draw his/her students' attention to discussions, motivate them and, at the same time, ensure orderly conduct of classes. Such phenomenon very often implies that teachers exhibit certain emotions and suppress some others. This is termed Emotional Labour and is elaborated in the study. The two Strategies of Emotional Labour are Surface Acting and Deep Acting. This study addresses issues like-assessing the Strategies at workplaces required to manage emotion, the motivation for work along with work outcomes of teachers in a select sample of professional colleges in Kerala. Primary data collected through questionnaire is analyzed using Structural equation modeling. The result indicated that professional college teachers display Strategies of Emotional Labour-Surface Acting and Deep Acting in their teaching role. The study also proves that Work Motivation is an antecedent of Strategies of Emotional Labour. Suggestions include formulating appropriate Deep Acting Strategies, creating awareness among teachers and policy makers about the importance of Strategies of Emotional Labour in teaching, evolving and providing suitable training for teachers in using appropriate Strategies of Emotional Labour in classrooms and providing and creating new and challenging learning opportunities by encouraging teachers to attend and present relevant conferences and workshops in their area with the intention of enhancing Intrinsic Motivation to realize intended teaching outcomes.
Cultural adjustment is considered a must for expatriate achievement abroad. One way to improve th... more Cultural adjustment is considered a must for expatriate achievement abroad. One way to improve this adjustment is by providing employees with the knowledge and awareness of suitable customs and behaviors of the host country through Cross-cultural Training (CCT). There are countless stories of lost businesses, failed marketing campaigns, unsuccessful partnerships, tarnished corporate reputations and extremely expensive mistakes that could have been prevented with some cautious cultural preparation. This article tries to discover a theoretical framework on cultural adjustment and examines its relevance to CCT. The major objective is to prepare suitable content for training that is to be implemented at various phases before and during the expatriate assignment.
Social media have evolved into a potentially important virtual arena, where they are used not onl... more Social media have evolved into a potentially important virtual arena, where they are used not only for socializing but also for promoting businesses and their products. A brand's emotional relationship with a customer is called customer engagement. Customers who are extremely engaged are more likely to buy, promote, and remain loyal to a brand. Specifically, the purpose of this study is to discover if social networking sites play a significant role in boosting customer engagement and brand loyalty by exploring various independent factors like Brand love, Brand trust, Product quality and Customer Service. A self-administered questionnaire was used to conduct a survey and the model was tested using SEM analysis. It is concluded that the majority of customers believe that using social networking sites is the best way to interact with their brands.
Teachers play a very important role in attaining the objectives of any educational institutions. ... more Teachers play a very important role in attaining the objectives of any educational institutions. A good teacher needs to draw his/her students' attention to discussions, motivate them and, at the same time, ensure orderly conduct of classes. Such phenomenon very often implies that teachers exhibit certain emotions and suppress some others. This is termed Emotional Labour and is elaborated in the study. The two Strategies of Emotional Labour are Surface Acting and Deep Acting. This study addresses issues like-assessing the Strategies at workplaces required to manage emotion, the motivation for work along with work outcomes of teachers in a select sample of professional colleges in Kerala. Primary data collected through questionnaire is analyzed using Structural equation modeling. The result indicated that professional college teachers display Strategies of Emotional Labour-Surface Acting and Deep Acting in their teaching role. The study also proves that Work Motivation is an antecedent of Strategies of Emotional Labour. Suggestions include formulating appropriate Deep Acting Strategies, creating awareness among teachers and policy makers about the importance of Strategies of Emotional Labour in teaching, evolving and providing suitable training for teachers in using appropriate Strategies of Emotional Labour in classrooms and providing and creating new and challenging learning opportunities by encouraging teachers to attend and present relevant conferences and workshops in their area with the intention of enhancing Intrinsic Motivation to realize intended teaching outcomes.
Cultural adjustment is considered a must for expatriate achievement abroad. One way to improve th... more Cultural adjustment is considered a must for expatriate achievement abroad. One way to improve this adjustment is by providing employees with the knowledge and awareness of suitable customs and behaviors of the host country through Cross-cultural Training (CCT). There are countless stories of lost businesses, failed marketing campaigns, unsuccessful partnerships, tarnished corporate reputations and extremely expensive mistakes that could have been prevented with some cautious cultural preparation. This article tries to discover a theoretical framework on cultural adjustment and examines its relevance to CCT. The major objective is to prepare suitable content for training that is to be implemented at various phases before and during the expatriate assignment.
Uploads
Papers by Jitha G Nair