Strategies which are key to the success of the corporate institution in Kenya. A case of selected... more Strategies which are key to the success of the corporate institution in Kenya. A case of selected corporate institutions in Kenya Dr. Charles kombo Okioga
Orientation: Value addition has become increasingly important as a springboard to the growth of m... more Orientation: Value addition has become increasingly important as a springboard to the growth of manufacturing enterprises in emerging economies. Despite the importance attached to value addition, small-to-medium enterprises (SMEs) in Zimbabwe’s leather sector have minimally participated in value-added leather products.Research purpose: This study aimed at understanding the value addition initiatives among the SMEs in the leather sector, challenges as well as ascertaining how internal and external factors impact value addition.Motivation for the study: Small-to-medium enterprises in the leather sector participate minimally in value addition while large corporations largely depend on it as a springboard to growth.Research design, approach and method: This study adopted a qualitative approach to collect data using interviews with 15 purposively selected owners or managers drawn from the three leather clusters (hides and skins, leather products and finished leather products) in Zimbabwe...
This paper sought to explore the current state, dynamics and opportunities of SMS mobile advertis... more This paper sought to explore the current state, dynamics and opportunities of SMS mobile advertising in Zimbabwe. In doing so, the paper takes keen interest into (1) the content of SMS mobile advertising being used (2) willingness to receive SMS adverts by consumers (3) the frequency to which consumers have received these SMS in the past two years (4) as well as attitudes formed towards receiving messages and the impact these have on inducing consumer action. Using Zimbabwe’s top four retail players in the clothing industry a sample of 322 consumers were used and an instrument for measuring attitudes towards SMS based Advertising was also used. It was interesting to note that given the varied forms of SMS ads the sector only use sales promotion, stock alerts and competition. Attitudes that consumers formed towards SMS advertising were directly linked to the acceptance to receive SMS, were most of the consumers highlighted that they would want clothing retail companies to ask them pe...
The paper presents a more qualitative study on the role of agricultural marketing on improving th... more The paper presents a more qualitative study on the role of agricultural marketing on improving the livelihoods of rural farmers in Masvingo province. The study focuses on four issues (1) major crops grown (2) current markets for produce (3) institutions that support farmers (4) challenges faced by farmers in production, pricing, promotion and transporting produce to profitable markets. Data was gathered from 361 respondents being farmers specialising in the production of maize, groundnuts, small grain crops and vegetables, extension officers, bursars of boarding schools, churches and hospitals as well as supermarkets owners using in-depth interviews and focus group discussions. The findings indicate that maize, rapoko, millet, groundnuts and vegetables are widely grown; GMB, Urban dealers, boarding schools, hospitals, churches and Supermarkets are the leading markets currently absorbing produce; inputs supply, transport, Lack of market information affect farmers in pricing agricult...
The study is an evaluation of the quality of education offered by small independent colleges in Z... more The study is an evaluation of the quality of education offered by small independent colleges in Zimbabwe. Focus was on (1) the level of compliance of independent colleges to the government requirements on quality education (2) perceptions held by students on the quality of education they experience in the independent colleges and (3) challenges faced by independent colleges in providing quality education. Data was collected from the 320 respondents being students, staff of the independent colleges and representatives from the ministry of education and culture and the Zimbabwe Council for Education (ZIMSEC). The main instruments of the study are questionnaires and interviews. The study found out that Independent colleges are failing to meet governments requirements on quality education and their students have negative perceptions towards the quality of education they are receiving. Lack of funding emerged as the main challenge affecting independent colleges in providing quality educa...
Strategies which are key to the success of the corporate institution in Kenya. A case of selected... more Strategies which are key to the success of the corporate institution in Kenya. A case of selected corporate institutions in Kenya Dr. Charles kombo Okioga
Orientation: Value addition has become increasingly important as a springboard to the growth of m... more Orientation: Value addition has become increasingly important as a springboard to the growth of manufacturing enterprises in emerging economies. Despite the importance attached to value addition, small-to-medium enterprises (SMEs) in Zimbabwe’s leather sector have minimally participated in value-added leather products.Research purpose: This study aimed at understanding the value addition initiatives among the SMEs in the leather sector, challenges as well as ascertaining how internal and external factors impact value addition.Motivation for the study: Small-to-medium enterprises in the leather sector participate minimally in value addition while large corporations largely depend on it as a springboard to growth.Research design, approach and method: This study adopted a qualitative approach to collect data using interviews with 15 purposively selected owners or managers drawn from the three leather clusters (hides and skins, leather products and finished leather products) in Zimbabwe...
This paper sought to explore the current state, dynamics and opportunities of SMS mobile advertis... more This paper sought to explore the current state, dynamics and opportunities of SMS mobile advertising in Zimbabwe. In doing so, the paper takes keen interest into (1) the content of SMS mobile advertising being used (2) willingness to receive SMS adverts by consumers (3) the frequency to which consumers have received these SMS in the past two years (4) as well as attitudes formed towards receiving messages and the impact these have on inducing consumer action. Using Zimbabwe’s top four retail players in the clothing industry a sample of 322 consumers were used and an instrument for measuring attitudes towards SMS based Advertising was also used. It was interesting to note that given the varied forms of SMS ads the sector only use sales promotion, stock alerts and competition. Attitudes that consumers formed towards SMS advertising were directly linked to the acceptance to receive SMS, were most of the consumers highlighted that they would want clothing retail companies to ask them pe...
The paper presents a more qualitative study on the role of agricultural marketing on improving th... more The paper presents a more qualitative study on the role of agricultural marketing on improving the livelihoods of rural farmers in Masvingo province. The study focuses on four issues (1) major crops grown (2) current markets for produce (3) institutions that support farmers (4) challenges faced by farmers in production, pricing, promotion and transporting produce to profitable markets. Data was gathered from 361 respondents being farmers specialising in the production of maize, groundnuts, small grain crops and vegetables, extension officers, bursars of boarding schools, churches and hospitals as well as supermarkets owners using in-depth interviews and focus group discussions. The findings indicate that maize, rapoko, millet, groundnuts and vegetables are widely grown; GMB, Urban dealers, boarding schools, hospitals, churches and Supermarkets are the leading markets currently absorbing produce; inputs supply, transport, Lack of market information affect farmers in pricing agricult...
The study is an evaluation of the quality of education offered by small independent colleges in Z... more The study is an evaluation of the quality of education offered by small independent colleges in Zimbabwe. Focus was on (1) the level of compliance of independent colleges to the government requirements on quality education (2) perceptions held by students on the quality of education they experience in the independent colleges and (3) challenges faced by independent colleges in providing quality education. Data was collected from the 320 respondents being students, staff of the independent colleges and representatives from the ministry of education and culture and the Zimbabwe Council for Education (ZIMSEC). The main instruments of the study are questionnaires and interviews. The study found out that Independent colleges are failing to meet governments requirements on quality education and their students have negative perceptions towards the quality of education they are receiving. Lack of funding emerged as the main challenge affecting independent colleges in providing quality educa...
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Papers by Fainos Chokera