Developing and implementing mission statements continues to be a widely used managerial strategy.... more Developing and implementing mission statements continues to be a widely used managerial strategy. This study tests a model incorporating the immersion and transportation dimensions of presence and media richness for evaluating the effectiveness of two commonly used strategies (paper versus video) for introducing a mission statement to members of an organization. Outcomes include participants 'recall of the statement, involvement with the statement, and perceived importance of the statement. Results ...
This paper examines the parallel evolutions of film and video game technologies. Several key dime... more This paper examines the parallel evolutions of film and video game technologies. Several key dimensions of similarity in the histories of the two mediums are identified, including commonalities in origins, visionaries, exhibition, and aesthetics. The ultimate goals of this work are twofold. First, it reveals how similar lessons may be learned from the histories of film and games, affecting the future development of entertainment technologies. Drawing on Rogers'(2003) diffusion of innovations perspective, the paper considers how comparable ...
Developing and implementing mission statements continues to be a widely used managerial strategy.... more Developing and implementing mission statements continues to be a widely used managerial strategy. This study tests a model incorporating the immersion and transportation dimensions of presence and media richness for evaluating the effectiveness of two commonly used strategies (paper versus video) for introducing a mission statement to members of an organization. Outcomes include participants 'recall of the statement, involvement with the statement, and perceived importance of the statement. Results ...
This paper examines the parallel evolutions of film and video game technologies. Several key dime... more This paper examines the parallel evolutions of film and video game technologies. Several key dimensions of similarity in the histories of the two mediums are identified, including commonalities in origins, visionaries, exhibition, and aesthetics. The ultimate goals of this work are twofold. First, it reveals how similar lessons may be learned from the histories of film and games, affecting the future development of entertainment technologies. Drawing on Rogers'(2003) diffusion of innovations perspective, the paper considers how comparable ...
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Papers by Evan Lieberman