Papers by Dr. S Sriranjani Mokshagundam
International Journal of Research Publication and Reviews, Feb 1, 2024
The gig economy has witnessed substantial growth in recent years, reshaping the traditional labor... more The gig economy has witnessed substantial growth in recent years, reshaping the traditional labor landscape. Within this evolving work environment, gig workers, often referred to as independent contractors or freelancers, play a pivotal role in various industries. However, the unique challenges and demands faced by gig workers require a fresh perspective on employee motivation. The proliferation of the gig economy has significantly transformed the landscape of work, particularly in urban centers like Bengaluru. Gig workers, often operating in precarious conditions, face unique challenges in maintaining motivation and job satisfaction. This research paper explores the motivational strategies employed by gig workers in Bengaluru Urban, shedding light on the factors that influence their engagement and productivity. Through qualitative interviews and surveys with gig workers across various sectors, including transportation, delivery, and freelance services, this study identifies key motivational drivers and effective strategies utilized by workers and platform providers. Moreover, it examines the role of intrinsic and extrinsic motivators, such as autonomy, flexibility, financial incentives, social recognition, and career advancement opportunities, in shaping gig workers' motivation levels. Additionally, the study investigates the impact of organizational support, technology-mediated communication, and community-building initiatives on enhancing gig workers' motivation and job satisfaction. The primary objective of this research is to investigate the motivational strategies and practices adopted by Gig workers in fostering job satisfaction, engagement, and retention strategies. Findings from the research highlight the critical motivational drivers for gig workers in this city, encompassing factors such as flexible work arrangements, financial incentives, skill development opportunities, and social interaction. The study also identifies potential areas for improvement in Gig worker's motivational strategies. The findings offer valuable insights for policymakers, platform operators, and gig workers alike, emphasizing the importance of implementing tailored motivational strategies to foster a thriving gig economy ecosystem in Bengaluru Urban.
International Journal of Research Publication and Reviews, Feb 1, 2024
NVEO - NATURAL VOLATILES & ESSENTIAL OILS Journal | NVEO, Nov 7, 2021
Zenodo (CERN European Organization for Nuclear Research), Jun 30, 2023
International Journal of Research Publication and Reviews, Oct 6, 2022
Consumer expectations and needs have taken on a shape as a result of Internet reform and the nati... more Consumer expectations and needs have taken on a shape as a result of Internet reform and the nation's economic expansion, making service comfort and delight critical factors in product choice. Numerous brands continue to assess the shifting consumer needs, create appropriate products, and locate markets to connect with the right consumers. This digital revolution has opened up a brand-new market on the Internet where everything and everything is available for exploration, review, and virtual experience. India, a nation with a developing economy, was taken into consideration when writing this essay to explain the idea and context of several trends in digital marketing. The essay will provide details on the range of various digital developments and their potential future applications. Leaders discussed borderless economic reforms connecting new business actors to invest in countries with expanding economies at the 2019 United Nations meeting. Digital platforms will be crucial in this case for small businesses as well as large MNCs assessed in the requirement area of digital marketing to bring about a borderless and seamless economy. Besides In India, digital marketing is expanding quickly. Digital marketing is being used by several Indian businesses to their benefit. Digital marketing alone cannot guarantee the success of a marketing effort. Instead, for any marketing effort to be successful, it must fully utilize the potential of the numerous marketing approaches available in both traditional and modern marketing. Startups that frequently used digital marketing failed. This paper's content includes some noteworthy facts about the development of digital marketing in India, expanding industry trends, and the significance of concentrating on comprehending the viewpoint of marketing experts. The study's findings also suggest that digital marketing will continue to develop quickly in India. However, recognizing professional perception is important for future sustainable growth. This article is unique and best suited for students to capture many new terminologies of digital marketing and deliver the greatest clarity on future trends of digitalization since it has referenced to collective investigations and survey inputs from diverse sources and employed mixed secondary data methodologies. A brief study of the agricultural sector in regard to digital marketing has been conducted. This article discusses research on digital marketing that satisfies people's current needs while limiting Internet usage to what is best and safest for everyone in the twenty-first century.
International Journal of Engineering and Management Research, 2016
Stress is a reaction to a stimulus that disturbs the physical or mental equilibrium. It is an omn... more Stress is a reaction to a stimulus that disturbs the physical or mental equilibrium. It is an omnipresent phenomenon. People from every walk of life do face stress. Likewise, employees working in the organizations are not free from stress which can have negative impacts on both the employee and the organization and thereby affecting the physical and mental health of the employees and the productivity as well. A healthy employee is a productive employee. Overcoming harmful effects of stress is not an easier task and some occupations are, of course, generally more stressful than others. It depends on the factors like stress sustaining capability of the individual employee and the type of occupation. Present study aims at measuring the occupational stress among the employees of the public and private sector banks. A sample of fifty public sector bank employees and fifty private sector bank employees are taken and occupational stress index questionnaire was administered. t-test has been used to analyze the data. Results showed a significant difference between the employees of public and private sector banks on their stress level. Significant differences have been observed between the public and private sector employees on role overload, role ambiguity, role conflict, powerlessness and strenuous working conditions. Keywords--Stress, Role overload, Role ambiguity, Role conflict, Powerlessness, Strenuous working condition.
American Research Journal of Business and Management
The emphasis of this paper is on the use of "disruptive innovation" in higher education. Higher E... more The emphasis of this paper is on the use of "disruptive innovation" in higher education. Higher Education Institutions (HEIs) in India are attempting to improve the standard of teaching by using learning technologies. Technology is also playing a major role in mixed learning with immersive learning environments, but these systems are not widely used. With the help of appropriate technologies, HEIs have the ability to embrace and provide quality education to students of all streams. The aim of the research is to better understand the nuances of technological technologies and new technology activity in Bengaluru's higher education system. Secondary data was gathered from a variety of databases, including e-resources, annual reports, and the UGC journal over a three-year cycle. UGC publications have achieved methodological consistency by endorsing technological engineering philosophies, with members defining connotations for innovations through their use of them, rather than in accordance with a designer's wishes. According to the research, transformative technologies would improve the standard of Bengaluru's higher education institutions. Disruptive technologies such as Artificial Intelligence, Big Data Analytics, Virtual Reality, Augmented Reality, and Robotics also have a lot of space for understanding. Instead, a limited set of tools is being applied to a wide variety of activities. In the world of higher education, both the teaching profession and students must be mindful of new technological technologies. HEI stakeholders should also understand and implement applicable and appropriate technology. The use of technology outside of HEIs has implications for learning and teaching monitoring, as well as the role of HEIs in quality improvement, as they are no longer the gatekeepers of information.
Stress is a reaction to a stimulus that disturbs the physical or mental equilibrium. It is an omn... more Stress is a reaction to a stimulus that disturbs the physical or mental equilibrium. It is an omnipresent phenomenon. People from every walk of life do face stress. Likewise, employees working in the organizations are not free from stress which can have negative impacts on both the employee and the organization and thereby affecting the physical and mental health of the employees and the productivity as well. A healthy employee is a productive employee. Overcoming harmful effects of stress is not an easier task and some occupations are, of course, generally more stressful than others. It depends on the factors like stress sustaining capability of the individual employee and the type of occupation. Present study aims at measuring the occupational stress among the employees of the public and private sector banks. A sample of fifty public sector bank employees and fifty private sector bank employees are taken and occupational stress index questionnaire was administered. t-test has been...
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Papers by Dr. S Sriranjani Mokshagundam