Papers by Dr. Irfan Hameed
Purpose-The purpose of this research paper is to predict sustainability-driven entrepreneurship i... more Purpose-The purpose of this research paper is to predict sustainability-driven entrepreneurship intention among university students in the developing market (Pakistan). Design/methodology/approach-The target population of this study was university students in Pakistan. According to UNDP (2017) report, Pakistan has the largest youth population. More than 64% of the total population (210 million) is below 30 years of age. If trained properly, this huge chunk of the population could become a source of intellectual capital for the development of the nation. The quota based on age sampling technique was used to collect the data from university students in Karachi because more than 64% of the Pakistan population is below 30 years of age. Findings-The findings reveal that university entrepreneurial support has a strong influence on attitude toward sustainable entrepreneurship and entrepreneurial self-efficacy. Research limitations/implications-The role of university entrepreneurial support, environmental concern and students' entrepreneurial self-efficacy are vital factors in sustainability-driven entrepreneurship. This study enriches the literature of green entrepreneurship helping to understand university students' intention for sustainable entrepreneurship. The outcome of this study would help strategists and environmental academicians to guide university students regarding the launch of sustainable ventures. Originality/value-To the best of authors' knowledge, this is one of the first studies to explore the effects of environmental concern on entrepreneurial intention among university students in the context of a developing country-Pakistan.
Purpose-This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) am... more Purpose-This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan. Design/methodology/approach-A survey-based methodology was used to collect the data from the participants. Further, this study used covariance-based structural equation modeling to test the proposed hypotheses. Findings-The findings of this study confirm that the model of sustainable entrepreneurship is effective as it explains 83% variance to predict SEI among the students. Originality/value-This research has contributed to the literature of sustainable entrepreneurship and proposed valuable insights in understanding the influence of sustainability education, sustainability attitude, self-efficacy and self-identity on SEI.
Purpose-The purpose of this study is to extend the theory of planned behavior (TPB) and understan... more Purpose-The purpose of this study is to extend the theory of planned behavior (TPB) and understand consumers' purchase intention of energy-efficient appliances (EEA) from the perspective of pro-environmental behavior. This study focuses on knowledge of eco-labels (KEL) and altruism for the consumers' purchase intention of EEA. Design/methodology/approach-This study employed a quantitative method. Data of the participants were collected through the purposive sampling technique. A total of 373 valid responses were received with a response rate of 82.88%. Partial least square (SEM) has been used for the analysis of data. Findings-The findings of the study reveal that altruism and KEL in the extended model of TPB promote the purchase of EEA in Pakistan. Further, the results indicate that altruism was the key predictor that leads to the consumption of environmentally friendly appliances. Practical implications-Eco-labels are important sources that provide specific products related information to consumers. Further, eco-labeling serves to guide consumers' regarding the processes of products' consumption and disposals. Secondly, the positive influence of altruism implies the fact that people have the willingness to contribute to the betterment of the environment and human well-being. Therefore, marketers and policymakers should initiate campaigns that primarily target altruistic consumers and emphasize the importance of the purchase of EEAs that can reduce environmental pollution. Originality/value-This study would help to understand consumer purchase intention for EEA and contribute to the literature of environmental management. The results of this study would serve to provide guidelines to policymakers and marketers regarding the consumption of environmentally friendly products (EFP).
The advancement of technology has boosted marketing activities through different electronic mediu... more The advancement of technology has boosted marketing activities through different electronic mediums. Electronic word of mouth (e-WOM) is one of the main mediums of marketing in recent times. The potential of e-WOM communications has increased due to social media interactions. With e-WOM companies are engaging consumers and driving the sales. From company perspectives, information characteristics, consumer motives, technological advancements are keys that engage consumers and drive purchase intention. Therefore, this study has developed a framework based on the Elaboration Likelihood Model (ELM) to assess the impact of e-WOM on consumer engagement and purchase intention. This model was assessed using Partial Least Square Structural Equation Modeling (PLS-SEM). The findings of the study revealed that the proposed theoretical model based on ELM lenses has high predictive power to depict purchase intention in e-commerce and suggests that information credibility, self-enhancement, and e-WOM engagement are vital factors that affect the purchase intention in e-commerce. The results provide valuable implications to the practitioners and managers of online companies. The material presented by the authors does not necessarily represent the viewpoint of the editor(s) and the management of the Khadim Ali Shah Bukhari Institute of Technology (KASBIT) as well as the authors' institute.
Purpose-Consumer's environmental awareness and friendliness have been growing, and consumers are ... more Purpose-Consumer's environmental awareness and friendliness have been growing, and consumers are increasingly concerned about the impact of hotel operations on the environment. This study evaluated the effect of green practices on the customer's green word-of-mouth (GWOM) intention for hotels with environment-friendly operations. Design/methodology/approach-The data have been collected from tourists by using the judgmental sampling technique, and a usable sample size of 257 respondents has been achieved. The data analysis has been performed using partial least squares-structural equation modeling (PLS-SEM). Findings-There is a strong relationship between green practices adopted by hotels and the green image of hotels. This study also found that the green image of a hotel positively impacts consumer green satisfaction and green trust, and these two variables have significant influence over the GWOM. Practical implications-The study can be helpful in the promotion of environmentally sustainable consumer behavior in response to a stimulus being generated by the marketers and policymakers. Social implications-This study will further help society to share and discuss favorable information about environmental sustainability through GWOM. Originality/value-The study investigated the effect of green hotels on GWOM approximately after one year of the COVID-19 outbreak. Hence, the results can ascertain to be the basis of the new policies of the hotels in post-COVID world.
This article is an open access article distributed under the terms and conditions of the Creative... more This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
Social Media Self-Control Failure (SMSCF) is the tendency of the individual to use social media i... more Social Media Self-Control Failure (SMSCF) is the tendency of the individual to use social media in situations even when it coincides with other important goals. SMSCF causes aggression in the user. Current research analyses that the SMSCF leads to aggression in an individual as well as to its social network. The data have been collected by participants about their friends. It has been proved that SMSCF causes aggression in the individual, which is ultimately transmitted to their associated individuals. Furthermore, it has been examined that the individuals not having the tendency of SMSCF become more aggressive when they are connected to individuals who have SMSCF. Social media usage has been considered as a means of losing focus from work, thus, causing procrastination leading to frustration. The findings of the study can help in decreasing aggression from society at large.
Consumers' interest is accelerating toward environmentally sustainable products, which are common... more Consumers' interest is accelerating toward environmentally sustainable products, which are commonly known as green products. Companies use greenwash to attract environmentally conscious consumers. The effects of greenwash have been studied on green purchase behavior of consumers along with green brand image, green brand love, and green brand loyalty as mediating variables. Consumers having experience of using any of the green products have been targeted for data collection. This empirical study has been tested using structural equation modeling (SEM). It has been proved that greenwash negatively affects the green purchase behavior of consumers. Furthermore, green brand image, green brand love, and green brand loyalty positively affect green purchase behavior, whereas they are negatively influenced by greenwash. Greenwash directly as well as indirectly negatively affects green purchase behavior. Firms must obtain consumers' trust by diminishing greenwash and promoting green brand image, green brand love, and green brand loyalty, which can lead the consumers toward their green purchase behavior. This study can be potential in making firms competitive in the era of growing consumers' concerns about environmentally sustainable products.
The core of brand citizenship behavior (BCB) is to find ways to improve a brand's standing in the... more The core of brand citizenship behavior (BCB) is to find ways to improve a brand's standing in the market. The suggested model has two sides, the internal side is focused on organizational inputs that contribute to BCB and the external side is focused on the marketing side of BCB. The data has been collected from 245 respondents by using a convenience sampling technique from the teaching and non-teaching staff. Structural equation modeling (SEM) was applied using SmartPLS. The empirical results supported the arguments of the theory that internal brand management (IBM) is a strong pillar of BCB, which leads to brand commitment. Moreover, among the three consequences, BCB was found the strongest in influencing student satisfaction. The study highlighted the key areas of higher education institutions (HEIs) that are to be targeted to ensure higher levels of brand strength, brand performance and student satisfaction.
Purpose-The purpose of this study is to develop a theoretical framework of consumers' purchase in... more Purpose-The purpose of this study is to develop a theoretical framework of consumers' purchase intention of energy efficient home appliances. Design/methodology/approach-Non-probability quota based on age and education and purposive sampling technique have been used to assess data collected by a questionnaire survey.
In order to investigate the purchase intention of the customers, and its relationship with percei... more In order to investigate the purchase intention of the customers, and its relationship with perceived humor, this research analyses different types of humor that have been used in advertising campaigns. In this regard, multi-mediation analysis has been applied keeping in mind the perspective of humor in advertising; moreover, attitudes towards the advertisement, and attitudes towards the brand are used as sequential mediators. In addition, self-monitoring and message arguments have also been included as moderators in order to estimate the interaction effect in the proposed model. The data has been gathered from 617 respondents after showing them relevant advertisements. After checking the normality of the data, the Confirmatory Factor Analysis was applied using AMOS. Also, Simple Linear Regression was used to test simple relationships; however, complex models have also been tested by using the hierarchal regression (to test moderation), and the bootstrapping (to test mediation) methods. A good fit between the data and the tested model was observed. As predicted, the purchase intentions were positively related to perceived humor, and evidence of full mediation effect was found. However, for the moderation of self-monitoring and message arguments, the findings were distinctive. In reality, this research can be used by mature brands which mostly require the use of persuasive advertising. As the results of different types of humor, collectively, are significant, it can be inferred that companies must use a mix method approach in terms of types of humor they might resort to in their advertisement campaigns. Findings are particularly noteworthy for national and multinational media agencies in Pakistan, as well in the other parts of the world.
Purpose-The purpose of this study is to empirically evaluate the antecedents of consumers' purcha... more Purpose-The purpose of this study is to empirically evaluate the antecedents of consumers' purchase intention of energy-efficient home appliances. Design/methodology/approach-A self-administered questionnaire has been used to gather data from the targeted representatives of the population. Quota based on age and convenience sampling techniques were used to select the participants of the study, as it is a suitable technique in situations where the possibility of getting a complete sampling frame is difficult. More than 73% of the population of Pakistan is aged below 34 years (Pakistan Bureau of Statistics, 2017). Based on this information, the current study has allocated more than 75% quota to consumers who are below 35 years. Findings-The findings of the study reveal that all antecedents have significant impact on consumers' purchase intention of energy-efficient home appliances. Environmental concern, green trust and products' functional values are most influencing factors in the purchase of energy-efficient home appliances. Originality/value-This study is related to energy-efficient home appliances in Pakistan. Systematic literature suggested the need to analyze the antecedents of energy-efficient appliances. This study helps the practitioners and marketers to understand consumers' behavior regarding the purchase of energy-efficient home appliances.
This study is based on the impact of Corporate Social Responsibility (CSR) on Organizational Iden... more This study is based on the impact of Corporate Social Responsibility (CSR) on Organizational Identification (OID) with the mediation of Perceived Internal Respect (PIR) and Employee Commitment (EC). SPSS has been used to examine the data; data has been collected through a close-ended questionnaire. Mediation analysis is used to check the mediation effects, and it is concluded that CSR has an impact on Organizational Identification (OID). Perceived Internal Respect (PIR) is the route by which CSR moved towards Organizational Identification (OID). The responses do not prove the other route (i.e. Employee Commitment). The study has contributed to the body of literature and also recommended that moderator can be added further, geographical boundaries can be changed, the quantitative research method can be replaced by the qualitative research method in future researches. The implications of the study can be used to improve the organizational identification of employees.
The energy sector is one of the most prominent sectors in the development of nations. The scarcit... more The energy sector is one of the most prominent sectors in the development of nations. The scarcity of energy in developing nations urged the government and private sector to consider the efficient resources of energy. Energy-efficient appliances help to reduce the consumption of energy and fulfill consumers' utilitarian needs. The purpose of this study is to empirically evaluate consumers' purchase intention of energy-efficient appliances. The study employed convenience and quota based on the age sampling technique to select the participants of the study in one of the developing countries (Pakistan). Covariance-based structural equation modeling (CB-SEM) has been applied to test the hypothesized relationships among the constructs. In findings, knowledge of eco-labels, environmental concern, attitude, and perceived consumer effectiveness were found important antecedents of consumers' purchase intention. Further, the findings provide environmental strategist with meaningful insight into the critical role that knowledge of eco-labels and environmental concern play in achieving energy-efficiency through the use of energyefficient appliances.
This study aims to investigate the extended role of goal-framing theory (GFT) on the energy-savin... more This study aims to investigate the extended role of goal-framing theory (GFT) on the energy-saving air conditioners called inverter air conditioners (IACs) in the context of the developing market (Pakistan). The GFT has three constructs, gain motivations, hedonic motivations, and normative motivations, which affect consumers' sustainable behavior. The study is based on a survey of IAC users with the final sample size of 418 and using PLS-SEM. The empirical findings highlight the importance of all the three motivational factors and the negative moderation of perceived behavior control (PBC). There is a substantial direct effect of normative motivations, whereas the direct effect of gain motivations on sustainable intentions is insignificant. Implications for the marketing professionals and policymakers suggested the use of a mix-motivational approach to get sustainable results while promoting sustainable products like IACs. Avenues for further exploration into this area have also been recommended to future researchers.
Canadian Journal of Career Development, 2020
Decision-making about career direction is an important part of an individual’s life, which requir... more Decision-making about career direction is an important part of an individual’s life, which requires careful consideration and adaptability in order to meet specific career expectations and needs. Therefore, it is imperative to look for factors that can influence career adaptability. Guided by career construction theory, this research study explored the impact of a proactive personality on career adaptability. The mediating effect of resilience between proactive personality and career adaptability, the mediating effect of cultural intelligence between intentions on expatriate career and career adaptability, and the moderating role of gender between intentions for an expatriate career and career adaptability were examined. Findings revealed useful insights for understanding the relationships between career adaptability and intentions for pursuing an expatriate career.
International Journal of Advanced Research, 2020
The main objective of this study is to analyze the brand image, price and service quality dimensi... more The main objective of this study is to analyze the brand image, price and service quality dimensions in creating customer satisfaction in apparel industry in Karachi. Brand image, price image, service quality and customer satisfaction are the variables used in this research. The purpose of this study is to define, what elements of brand image, price image and service quality are affecting the customer satisfaction when taking a purchase decision. Furthermore, after investigating on the mentioned variables, new opportunities are opening their doors for the marketers to create a sustainable market in the future, and understand the buyer’s black box which will broaden the marketer’s scope and create awareness to enhance the customer satisfaction. Primary data is collected throughsurvey questionnaire from 270 respondents. Regression analysis is used to infer the data. The results show that there is a significant positive relationship between brand, price image, service quality and customer satisfaction.
South Asian Journal of Management Sciences, 2020
Supply chain agility (SCA) has become an important concept these days and gained a great deal of ... more Supply chain agility (SCA) has become an important concept these days and gained a great deal of attention from the research fraternity. Researchers and scholars have mainly examined the dimensions of integration and flexibility as the antecedents of SCA from conceptual lenses in the past and suggested further explanations from empirical testing. Thus, this research aimed to investigate three key drivers of supply chain agility-i.e., strategic flexibility, employees' behavioral flexibility and relational (external) integration. The sample is comprised of 147 SMEs operating in Pakistan, collected via survey and then tested using moderated mediation structural equation modelling in MPlus software. As per the findings, customer integration, employees' behavioral flexibility and strategic flexibility have direct influence on supply chain agility (SCA). In addition to that, customer integration has indirect impact on SCA via strategic flexibility. Complexity, as a moderator, has conditional positive influence on the relationship between customer integration and SCA. This research advances supply chain literature by adding relationship-centric view in developing flexible and agile supply chains. Overall, the findings suggest Pakistani SME practitioners to allocate resources to activities that build flexible supply chains and invest in activities that create strong ties among downstream supply chain partners.
KASBIT Business Journal, 2019
The paper discussed the concepts presented in the Goal-Framing theory in the context of developin... more The paper discussed the concepts presented in the Goal-Framing theory in the context of developing markets like Pakistan. The theory discussed three goals that effect the consumer behavior including normative motivations, hedonic motivations and gain motivations. For the purpose of gauging the consumer behavior, consumer intentions to purchase sustainable product was taken as an endogenous variable. The data was gathered from hybrid car users of Pakistan. These cars are expensive as compare to normal cars for two reasons, one because the cars are technologically advanced and second because they are not locally manufactured and all the hybrid cars available in the country are imported. The data was tested using Smart PLS where measurement model and structural model were applied to check the validity, reliability and hypotheses. As per the results, the marketers and institutional policy makers are suggested to make their strategies accordingly.
Uploads
Papers by Dr. Irfan Hameed