Papers by Aybeniz Akdeniz Ar
Bu calismanin amaci Turkiye’de tekstil sektorundeki ihracatci isletmeleri hangi etkenlerin yesil ... more Bu calismanin amaci Turkiye’de tekstil sektorundeki ihracatci isletmeleri hangi etkenlerin yesil pazarlama stratejilerini uygulamaya yoneltmekte oldugunu tespit etmektir. Buna gore calisma su sorulara cevap aramaktadir. Tekstil sektorundeki ihracatci isletmeler neden yesil pazarlama uygulamalarina yonelirler? Tekstil sektorundeki ihracatci isletmeler, uluslararasi pazarda hangi yesil pazarlama stratejilerini uygulamaktadirlar? Arastirma 2007 yilinda Istanbul Sanayi Odasi tarafindan belirlenen Turkiye’nin, ihracat rakamlarina gore ilk 1000 isletmesi arasina giren tekstil isletmeleri arasinda yapilmistir. 1000 isletme arasina giren tekstil isletmesi sayisi 153’tur. Ihracatci tekstil isletmelerinin hangi nedenlerden dolayi yesil pazarlama uygulamalarina yoneldikleri faktor ve regresyon analizleri yapilarak ortaya konulmaya calisilmistir.
Bu calismanin amaci Turkiye’de tekstil sektorundeki ihracatci isletmeleri hangi etkenlerin yesil ... more Bu calismanin amaci Turkiye’de tekstil sektorundeki ihracatci isletmeleri hangi etkenlerin yesil pazarlama stratejilerini uygulamaya yoneltmekte oldugunu tespit etmektir. Buna gore calisma su sorulara cevap aramaktadir. Tekstil sektorundeki ihracatci isletmeler neden yesil pazarlama uygulamalarina yonelirler? Tekstil sektorundeki ihracatci isletmeler, uluslararasi pazarda hangi yesil pazarlama stratejilerini uygulamaktadirlar? Arastirma 2007 yilinda Istanbul Sanayi Odasi tarafindan belirlenen Turkiye’nin, ihracat rakamlarina gore ilk 1000 isletmesi arasina giren tekstil isletmeleri arasinda yapilmistir. 1000 isletme arasina giren tekstil isletmesi sayisi 153’tur. Ihracatci tekstil isletmelerinin hangi nedenlerden dolayi yesil pazarlama uygulamalarina yoneldikleri faktor ve regresyon analizleri yapilarak ortaya konulmaya calisilmistir.
This chapter explains and discusses emotions from the perspective of service encounters, service ... more This chapter explains and discusses emotions from the perspective of service encounters, service failures and recovery. It discusses how emotions can be measured to understand customers' responses to service encounters and service failures, and explores theories of emotional intelligence and emotional labour. Tourism and hospitality businesses are recommended not only to recruit staff with emotional intelligence and emotional labour skills, but also to constantly monitor and train them to improve their level of emotional intelligence and emotional labour.
Ozet Bu arastirma; musterilerin market markali urunleri algilamalari uzerinde etkili olan faktorl... more Ozet Bu arastirma; musterilerin market markali urunleri algilamalari uzerinde etkili olan faktorleri belirlemek ve marka imajinin marka risk algisi ile satin alma niyeti uzerindeki etkisini belirlemek amaciyla gerceklestirilmistir. Calismada musterilerin market markali urunler hakkindaki algilari olculmustur. Bu amac dogrultusunda 650 musterinin katilimiyla anket calismasi gerceklestirilmistir. Bu calismanin verileri katilimcilara uygulanan alti bolum, otuzyedi ifade ve 7’li likert olceginden olusan anketle kolayda ornekleme yontemiyle toplanmistir. AMOS programi yardimiyla Yapisal Esitlik Modellemesi (YEM) analizi gerceklestirilmistir. Bu arastirma sonucunda musterilerin market markali urunler hakkinda genel olarak olumlu bir algiya sahip olduklari gorulmustur. Ancak alisveris yaptiklari markete gore algi ve tercih degisiklikleri gosterdikleri tespit edilmistir. Anahtar Kelimeler: Market Imaji, Market Markasi Imaji, Algilanan Risk, Fiyat Bilinci, Satin Alma Niyeti.
handana Sheikh and her co-authors argue that, although evaluation of entrepreneurial activity in ... more handana Sheikh and her co-authors argue that, although evaluation of entrepreneurial activity in terms of financial performance, wealth creation, and firm survival is important, it often results in a one-sided analysis in which entrepreneurship is evaluated and appraised solely in monetary terms, without reference to its social impact and other types of value. They suggest that such approaches limit the contribution of entrepreneurial activity that is initiated by disadvantaged and marginalized groups, even though these groups often create significant value beyond financial value. They argue that, while women entrepreneurs are often labelled as ‘underperformers’ in business because of their businesses’ low rate of growth and low success rates, these criteria are those that society expects women to meet, not those that women expect or want to meet. Hence, one must look beyond standard measures of performance and success and focus on what success and performance means to the woman ent...
This conceptual paper aims to explain and discuss the role and the potential of a relatively rece... more This conceptual paper aims to explain and discuss the role and the potential of a relatively recently coined cultural dimension of indulgence vs. restraint on service encounters in tourism and hospitality. Although the indulgence and restraint dimension may be significantly relevant for the tourism and hospitality sector, an investigation of tourism and hospitality journals shows that there is a clear lack of research on the topic. The study puts forward that indulgence-restraint dimension has important supply and demand side implications both from the point of customers and service staff.
OZ Bu calismanin amaci Turkiye'deki tekstil sektorundeki ihracatci isletmelerin uyguladiklari... more OZ Bu calismanin amaci Turkiye'deki tekstil sektorundeki ihracatci isletmelerin uyguladiklari yesil pazarlama uygulamalari ile elde ettikleri kazanimlari ortaya cikarmaktir. Arastirma 2007 yilinda Istanbul Sanayi Odasi tarafindan belirlenen Turkiye'nin, ihracat rakamlarina gore ilk 1000 isletmesi arasina giren tekstil isletmelerinin yoneticileri arasinda yapilmistir. 1000 isletme arasina giren tekstil isletmesi sayisi 153'tur. Ihracatci tekstil isletmelerinin yesil pazarlama uygulamalari ve elde ettikleri kazanimlari faktor ve regresyon analizleri yapilarak ortaya konulmaya calisilmistir. Sonuc olarak tekstil isletmeleri yesil pazarlama stratejilerini uygulayarak pek cok kazanim elde ederler. Elde edilen kazanimlarin yesil pazarlama stratejileri ile iliskisi vardir. Uygulanan stratejiler, uluslararasi pazarda elde edilen kazanimlari etkilemektedir. Yesil urun uygulamalari uluslararasi ticaret boyutunda ve musteri boyutunda yer alan kazanimlarin elde edilmesini beraberind...
Personality and Individual Differences
If citing, it is advised that you check and use the publisher's definitive version for pagination... more If citing, it is advised that you check and use the publisher's definitive version for pagination, volume/issue, and date of publication details. And where the final published version is provided on the Research Portal, if citing you are again advised to check the publisher's website for any subsequent corrections.
Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi
Bu çalışmanın amacı pazar ortamında alıcı ve satıcının alışveriş esnasındaki davranışları ve paza... more Bu çalışmanın amacı pazar ortamında alıcı ve satıcının alışveriş esnasındaki davranışları ve pazarda uygulanan stratejileri tespit etmektir. Bu amaçla, Balıkesir'in Bandırma ilçesinde kurulan 2 açık 1 kapalı olmak üzere 3 halk pazarındaki, 10 pazar esnafı ve 5 kadın, 5 erkek olmak üzere, 10 alıcı ile yüz yüze derinlemesine mülakat yapılmıştır. Araştırmada olgubilim (fenomenoloji) deseni kullanılmıştır. Araştırma verileri, araştırmacıların geliştirdiği yarı yapılandırılmış görüşme formu aracılığıyla elde edilmiştir. Araştırma sonucunda; satıcıların, alıcıları çekmek için, tezgâhın düzenine, iletişimlerine, dış görünüşlerine ve davranışlarına dikkat ettikleri tespit edilmiştir. Pazarda ürün çeşitliliğinin fazla olması, ürünlerin taze ve ucuz olması, pazarlık yapma şansının olması, alıcıların pazarı başlıca tercih etme nedenleri olarak belirlenmiştir. Alıcılar, satıcılardan, çürük ürünleri araya karıştırmaları, tezgâhın önü ile arkasındaki ürünlerin aynı olmaması gibi nedenlerden dolayı şikâyetlerde bulunmuşlardır.
Purpose: This study was carried out in order to be able to evaluate the effects of intrinsic (qua... more Purpose: This study was carried out in order to be able to evaluate the effects of intrinsic (quality, taste, smell, etc.) and extrinsic (brand, packaging, country of origin, etc.) characteristics in product preferences and quality perceptions and to understand the importance of brand trust as an extrinsic characteristic in preferences. Design / Methodology: In the study, the evaluations of the university students about the intrinsic and extrinsic characteristics of the cocoa hazelnut cream brands were investigated. In the experimental study with the participation of 50 students, the effects of the intrinsic and extrinsic characteristics on product preferences and quality perceptions were evaluated with the help of the blind and visibility tests applied to participants. Findings: As a result of the research, it was seen that participants changed their evaluations positively after seeing the brand, which they trust, regarding to the intrinsic characteristics evaluations that they hav...
Dogus Universitesi Dergisi, Dec 15, 2014
The aim of this study is to investigate the role of brand trust in the consumer-brand relationshi... more The aim of this study is to investigate the role of brand trust in the consumer-brand relationship for both global and national brands. The model developed for this goal is applied to two rival brands in the baby care products market in Turkey, one of which is global and the other is national. To test the research model, a structural equation modeling approach is followed. The study reveals that the effect of the brand trust on repurchasing intention is greater than its effect on relational commitment, and that this effect is observed particularly in the case of national brands.
Journal of Product & Brand Management, 2014
Purpose – The purpose of this study is to explore the country of production (COP) image, trust an... more Purpose – The purpose of this study is to explore the country of production (COP) image, trust and quality perceptions of Turkish consumers for well-known global brands that are produced in China. Design/methodology/approach – Using the mall-intercept survey method from the 17 largest cities in Turkey, 3,373 consumers were interviewed about their thoughts on the COP images, trust and quality perceptions of well-known global brands. Findings – Study findings show that the COP had a significant negative effect on brand image, brand trust and perceived quality of the global brands when consumers learned that China was the COP. Product type also influenced the intensity of the negative perceptions. Quality perceptions, image and trust were found to be highly correlated with purchase intentions. Research limitations/implications – Consumers’ levels of involvement with the products used in this study might be different in different countries. Different variables (such as lifestyles and pe...
ABSTRACT Globalization has created significant opportunities of cost reductions for players to ta... more ABSTRACT Globalization has created significant opportunities of cost reductions for players to take advantage of location specific benefits. Simultaneously, it has presented significant opportunities for countries, such as China, to actively participate in global trade, attract foreign direct investment, and improve the economic wealth of their nations. However, literature cautions marketers about consumers’ biased evaluations of products based on their country of production. Moving production to low-cost countries could potentially harm brand trust, quality evaluations, and purchase intentions due to unfavorable biases for the country of production. The objective of this study is to investigate country of production biases of Turkish consumers for two global brands, Philips and Adidas. Data for the study (N = 1,608) were collected using mall-intercepts from the 17 largest cities of Turkey. Study findings show that brand trust, perceived quality, and purchase intentions declined sharply for both brands when consumers learned that the product was manufactured in China.
Globalization and the advance of technologies (particularly Internet) have changed and will conti... more Globalization and the advance of technologies (particularly Internet) have changed and will continue to change things like behaviors of customers as well as the competition strategies of companies. The competition by classical strategies (i.e., low cost, high quality, etc) has become impossible. The customers still ask for high-quality and low-cost products/services; however, their needs are now rapidly changing, highly specific
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Papers by Aybeniz Akdeniz Ar