Papers by Andhika Gunawan
Russian Journal of Agricultural and Socio-Economic Sciences, Mar 1, 2019
The purpose of this study was to obtain a value chain model of marketing, production and supporti... more The purpose of this study was to obtain a value chain model of marketing, production and supporting activities at the Japanese Culture Festival and to seek answers to the ability of the Ennichisai festival to maintain the continuity of the festival for more than seven years without imposing costs on visitors. The discussion in this study uses contingency theory and the concept of value chain analysis as the basis for discussion. This research was examined using interview methods and documentation. The approach taken is a qualitative approach with case study and ethnographic methods. The researcher also used questionnaires as a supplementary data source that was described qualitatively. The results of this study are Ennchisai's cultural festival achieving competitive advantage with the uniqueness of Japanese culture that is able to make production costs in the production process more efficient, so Ennichisai is able to compete in the Industrial Festival scope in Indonesia. KEY WORDS Competitive advantage, Japanese culture festival, value chain analysis.
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Papers by Andhika Gunawan