This research endeavored to discover the reasons behind widespread social media reliance among Pa... more This research endeavored to discover the reasons behind widespread social media reliance among Pakistani youth. The major focus of research was to understand how the social media reliance results into such behaviors and patterns that reinforce the extensive adoption of this medium throughout society. The researcher has taken two most important aspects usage and gratification regarding the youth’s reliance on social media. Students both male and female aged 18-30 from public and private universities of metropolitan cities (Lahore, Karachi, Peshawar, Quetta, Islamabad ) Pakistan were taken. By using purposive sampling, 1000 university students were taken as sample for this study.Survey method was used for data collection and for data analysis Pearson product-moment correlation was applied to test the relationships between independent and dependent variables. Findings of the study disclosed that usage aspect was the most important for youth to had extensive social media reliance as com...
Media is actually covered the whole world. Media is considered as the fourth pillar of the state.... more Media is actually covered the whole world. Media is considered as the fourth pillar of the state. It is very difficult to imagine the life without mass media. Our society depends on the media for getting information and for entertainment. Due to the great advancement and development in media there is a great change among the life of people. It is used to make public opinion, influence and change their attitudes. Media provides services to the viewers who are trying to understand the world. Media has both positive and negative impact on the viewers. Media also effect on the viewer's behavior, more than ever before. Television is the most important medium of electronic media. It is a medium through which people see pictures and also listen the audio simultaneously. It is one of the most up to date means of communication. With the help of TV people can see different events happened in distant places where the access of common people is not possible. TV saves the precious time of busy/modern man. There are many advantages of TV and positive aspects but on the other hand TV has also adverse impacts on people. TV educates or inform the people about the current situation of their country and makes their views or reactions about them. Islamic thinker Dr. Shamsher Ali says, "Television has many good effects but it has also many bad effects. It fully depends on our adoption and adjustment." There are two types of media print or electronic media. Print media has its own importance but due to the boom success of electronic media. It captures all the attention of people in society.
International Journal of Reproduction, Contraception, Obstetrics and Gynecology, 2021
Background: Since the first confirmed case in December 2019, the data pertaining to the COVID-19 ... more Background: Since the first confirmed case in December 2019, the data pertaining to the COVID-19 pandemic has been rapidly evolving. In current study, the relation of COVID-19 and its effect on pregnant women with hypertensive disorders in pregnancy, including symptoms and foetomaternal outcome were studied.Methods: Women with hypertensive disorders in pregnancy consecutively admitted for delivery and tested via nasopharyngeal swab for SARS-CoV-2 using reverse transcriptase polymerase chain reaction (RT-PCR) from 1 April 2020 to 30 September 2020 were included in the study.Results: In our study, 56 women having hypertensive disorders in pregnancy with COVID-19 infections delivering 60 babies (4 twins), 46.43% were in the age group of <25 years, 51.78 % were <37 weeks gestation. Delivery was by caesarean section in 76.78%. Out of these, 33.92% patients required ICU admission. 40% babies delivered had birth weight of <2.5 kg out of which 13.33% had IUGR and 26.66% were preter...
This research study examines the consumption trends of media by theyouth of Lahore. It investigat... more This research study examines the consumption trends of media by theyouth of Lahore. It investigates how both traditional and socialmedia are being used by the youth and how much time they give toeach media. A survey method was employed to collect informationfrom 250 respondents who were active users of media. The studyconcluded that both social and traditional media are consumed by theyouth, however, social media is most popular among the youth andvarious reasons are accounted for its popularity.
Humor is a tool to develop and to strengthen mutual relationships among people. Humor sometimes ... more Humor is a tool to develop and to strengthen mutual relationships among people. Humor sometimes is used to show superiority of a person, sect, caste or gender to other. This particular study about the linguistic structure of randomly selected jokes is made in order to highlight different stereotypes that are associated with the Pakistani wives. For this purpose a corpus of 60 jokes is developed by collecting jokes randomly in Urdu languge related to wives, using facebook pages,“Husband & Wife jokes” and “Laughing colours” and then twenty jokes are further selected under specific themes for analysis. These jokes are translated into English language and then analyzed using the Atordo’s and Raskin’s model of (GTVH) general theory of verbal humour (1991). This study also throws light on the fact that the stigmas attached with pakistani wives in the form of jokes are widely accepted and enjoyed even by wives themselves that is giving way to their disparaged identity in our society. Hen...
This research endeavored to discover the reasons behind widespread social media reliance among Pa... more This research endeavored to discover the reasons behind widespread social media reliance among Pakistani youth. The major focus of research was to understand how the social media reliance results into such behaviors and patterns that reinforce the extensive adoption of this medium throughout society. The researcher has taken two most important aspects usage and gratification regarding the youth’s reliance on social media. Students both male and female aged 18-30 from public and private universities of metropolitan cities (Lahore, Karachi, Peshawar, Quetta, Islamabad ) Pakistan were taken. By using purposive sampling, 1000 university students were taken as sample for this study.Survey method was used for data collection and for data analysis Pearson product-moment correlation was applied to test the relationships between independent and dependent variables. Findings of the study disclosed that usage aspect was the most important for youth to had extensive social media reliance as com...
Media is actually covered the whole world. Media is considered as the fourth pillar of the state.... more Media is actually covered the whole world. Media is considered as the fourth pillar of the state. It is very difficult to imagine the life without mass media. Our society depends on the media for getting information and for entertainment. Due to the great advancement and development in media there is a great change among the life of people. It is used to make public opinion, influence and change their attitudes. Media provides services to the viewers who are trying to understand the world. Media has both positive and negative impact on the viewers. Media also effect on the viewer's behavior, more than ever before. Television is the most important medium of electronic media. It is a medium through which people see pictures and also listen the audio simultaneously. It is one of the most up to date means of communication. With the help of TV people can see different events happened in distant places where the access of common people is not possible. TV saves the precious time of busy/modern man. There are many advantages of TV and positive aspects but on the other hand TV has also adverse impacts on people. TV educates or inform the people about the current situation of their country and makes their views or reactions about them. Islamic thinker Dr. Shamsher Ali says, "Television has many good effects but it has also many bad effects. It fully depends on our adoption and adjustment." There are two types of media print or electronic media. Print media has its own importance but due to the boom success of electronic media. It captures all the attention of people in society.
International Journal of Reproduction, Contraception, Obstetrics and Gynecology, 2021
Background: Since the first confirmed case in December 2019, the data pertaining to the COVID-19 ... more Background: Since the first confirmed case in December 2019, the data pertaining to the COVID-19 pandemic has been rapidly evolving. In current study, the relation of COVID-19 and its effect on pregnant women with hypertensive disorders in pregnancy, including symptoms and foetomaternal outcome were studied.Methods: Women with hypertensive disorders in pregnancy consecutively admitted for delivery and tested via nasopharyngeal swab for SARS-CoV-2 using reverse transcriptase polymerase chain reaction (RT-PCR) from 1 April 2020 to 30 September 2020 were included in the study.Results: In our study, 56 women having hypertensive disorders in pregnancy with COVID-19 infections delivering 60 babies (4 twins), 46.43% were in the age group of <25 years, 51.78 % were <37 weeks gestation. Delivery was by caesarean section in 76.78%. Out of these, 33.92% patients required ICU admission. 40% babies delivered had birth weight of <2.5 kg out of which 13.33% had IUGR and 26.66% were preter...
This research study examines the consumption trends of media by theyouth of Lahore. It investigat... more This research study examines the consumption trends of media by theyouth of Lahore. It investigates how both traditional and socialmedia are being used by the youth and how much time they give toeach media. A survey method was employed to collect informationfrom 250 respondents who were active users of media. The studyconcluded that both social and traditional media are consumed by theyouth, however, social media is most popular among the youth andvarious reasons are accounted for its popularity.
Humor is a tool to develop and to strengthen mutual relationships among people. Humor sometimes ... more Humor is a tool to develop and to strengthen mutual relationships among people. Humor sometimes is used to show superiority of a person, sect, caste or gender to other. This particular study about the linguistic structure of randomly selected jokes is made in order to highlight different stereotypes that are associated with the Pakistani wives. For this purpose a corpus of 60 jokes is developed by collecting jokes randomly in Urdu languge related to wives, using facebook pages,“Husband & Wife jokes” and “Laughing colours” and then twenty jokes are further selected under specific themes for analysis. These jokes are translated into English language and then analyzed using the Atordo’s and Raskin’s model of (GTVH) general theory of verbal humour (1991). This study also throws light on the fact that the stigmas attached with pakistani wives in the form of jokes are widely accepted and enjoyed even by wives themselves that is giving way to their disparaged identity in our society. Hen...
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Papers by Ammara Iqbal