This study aims to measure factors that can influence a person’s intention to use an ojek-hailing... more This study aims to measure factors that can influence a person’s intention to use an ojek-hailing online application. Ojek is a local name in Indonesia for a motorbike taxi. Ojek is now considered as a form of sharing economy as some of the drivers are part-timers, they have a motorbike and want to economically benefit. This study employed the technology acceptance model which includes the variables: perceived ease of use (PEOU), perceived usefulness (PU)), and attitude toward behaviour as predictor variables. In total, 200 respondents in Jakarta participated. Data was analysed using exploratory and confirmatory factor analyses. This study found that PEOU significantly affected attitude towards usage and PU, PU significantly affected attitude and intention to use, and attitude significantly affected intention to use. Recommendations for practitioners and future research are discussed.
Tujuan dari penelitian ini adalah menguji faktor-faktor yang memengaruhi variabel niat berkunjung... more Tujuan dari penelitian ini adalah menguji faktor-faktor yang memengaruhi variabel niat berkunjung dengan menggunakan persepsi risiko, persepsi nilai, motivasi perjalanan, citra destinasi sebagai prediktor. Metode pengumpulan data menggunakan metode survei. Objek penelitian ini adalah 201 responden yang berniat untuk melakukan perjalanan ke luar negeri pasca pandemi covid-19 dan sudah pernah melakukan perjalanan ke luar negeri minimal 1 kali. Analisis data menggunakan SPPS versi 19 dan SEM (Structural Equation Modeling) AMOS versi 22. Nilai fit model dengan P sebesar 0.053, nilai CMIN/DF sebesar 1.178, nilai TLI sebesar 0.983 CFI sebesar 0.985 dan nilai RMSEA sebesar 0.030
AFIF KHAIRI. The Influence of Attitude as a Mediator Factors of Perceived Usefulness and Perceive... more AFIF KHAIRI. The Influence of Attitude as a Mediator Factors of Perceived Usefulness and Perceived Ease of Use to Behavioral Intention on Taxibike Online Application Users. Faculty of Economics. Universitas Negeri Jakarta in 2016. The purpose of this study was to: (1) to test empirically the influence of perceived ease of use toward attitude an online taxibike users, (2) to test empirically the influence of perceived usefulness toward attitude an online taxibike users, (3) to test empirically the influence of perceived ease of use toward perceived usefulness an online taxibike users, (4) to test empirically the influence of perceived usefulness toward behavioral intention an online taxibike users, (5) to test empirically the influence of attitude toward behavioral intention an online taxibike users, (6) to test empirically the influence of perceived ease of use toward behavioral intention an online taxibike users. Methods of data collection using the survey method. The object of thi...
This study aims to measure factors that can influence a person's intention to use an ojekhailing ... more This study aims to measure factors that can influence a person's intention to use an ojekhailing online application. Ojek is a local name in Indonesia for a motorbike taxi. Ojek is now considered as a form of sharing economy as some of the drivers are part-timers, they have a motorbike and want to economically benefit. This study employed the technology acceptance model which includes the variables: perceived ease of use (PEOU), perceived usefulness (PU)), and attitude toward behaviour as predictor variables. In total, 200 respondents in Jakarta participated. Data were analysed using exploratory and confirmatory factor analyses. This study found that PEOU significantly affected attitude towards usage and PU, PU significantly affected attitude and intention to use, and attitude significantly affected intention to use. Recommendations for practitioners and future research are discussed.
This study aims to measure factors that can influence a person’s intention to use an ojek-hailing... more This study aims to measure factors that can influence a person’s intention to use an ojek-hailing online application. Ojek is a local name in Indonesia for a motorbike taxi. Ojek is now considered as a form of sharing economy as some of the drivers are part-timers, they have a motorbike and want to economically benefit. This study employed the technology acceptance model which includes the variables: perceived ease of use (PEOU), perceived usefulness (PU)), and attitude toward behaviour as predictor variables. In total, 200 respondents in Jakarta participated. Data was analysed using exploratory and confirmatory factor analyses. This study found that PEOU significantly affected attitude towards usage and PU, PU significantly affected attitude and intention to use, and attitude significantly affected intention to use. Recommendations for practitioners and future research are discussed.
Tujuan dari penelitian ini adalah menguji faktor-faktor yang memengaruhi variabel niat berkunjung... more Tujuan dari penelitian ini adalah menguji faktor-faktor yang memengaruhi variabel niat berkunjung dengan menggunakan persepsi risiko, persepsi nilai, motivasi perjalanan, citra destinasi sebagai prediktor. Metode pengumpulan data menggunakan metode survei. Objek penelitian ini adalah 201 responden yang berniat untuk melakukan perjalanan ke luar negeri pasca pandemi covid-19 dan sudah pernah melakukan perjalanan ke luar negeri minimal 1 kali. Analisis data menggunakan SPPS versi 19 dan SEM (Structural Equation Modeling) AMOS versi 22. Nilai fit model dengan P sebesar 0.053, nilai CMIN/DF sebesar 1.178, nilai TLI sebesar 0.983 CFI sebesar 0.985 dan nilai RMSEA sebesar 0.030
AFIF KHAIRI. The Influence of Attitude as a Mediator Factors of Perceived Usefulness and Perceive... more AFIF KHAIRI. The Influence of Attitude as a Mediator Factors of Perceived Usefulness and Perceived Ease of Use to Behavioral Intention on Taxibike Online Application Users. Faculty of Economics. Universitas Negeri Jakarta in 2016. The purpose of this study was to: (1) to test empirically the influence of perceived ease of use toward attitude an online taxibike users, (2) to test empirically the influence of perceived usefulness toward attitude an online taxibike users, (3) to test empirically the influence of perceived ease of use toward perceived usefulness an online taxibike users, (4) to test empirically the influence of perceived usefulness toward behavioral intention an online taxibike users, (5) to test empirically the influence of attitude toward behavioral intention an online taxibike users, (6) to test empirically the influence of perceived ease of use toward behavioral intention an online taxibike users. Methods of data collection using the survey method. The object of thi...
This study aims to measure factors that can influence a person's intention to use an ojekhailing ... more This study aims to measure factors that can influence a person's intention to use an ojekhailing online application. Ojek is a local name in Indonesia for a motorbike taxi. Ojek is now considered as a form of sharing economy as some of the drivers are part-timers, they have a motorbike and want to economically benefit. This study employed the technology acceptance model which includes the variables: perceived ease of use (PEOU), perceived usefulness (PU)), and attitude toward behaviour as predictor variables. In total, 200 respondents in Jakarta participated. Data were analysed using exploratory and confirmatory factor analyses. This study found that PEOU significantly affected attitude towards usage and PU, PU significantly affected attitude and intention to use, and attitude significantly affected intention to use. Recommendations for practitioners and future research are discussed.
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