Trade Shows

Check out these ideas for attention-grabbing trade show exhibits, displays, and booths.
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This Marketing Conference Used Different 'Lands' to Evoke an Energetic Music Festival
Marketingland describes itself as a festival “designed for marketers, by marketers.” The inaugural event was the brainchild of Daniel Murray, creator of the wildly popular podcast, newsletter, and social media account The Marketing Millennials. Click the pin to learn more.
What's New in Meetings and Trade Shows
This month on the BizBash Meetings & Trade Shows vertical, we tackled climate change. With more extreme weather events like heat waves and hurricanes occurring, destinations may experience some shifts in group gathering trends. How will this affect the global meeting and event space? Read more here.
What's New in Meetings and Trade Shows: A New Racquet Sports Conference, PCMA's Keynote, and More
Read five things all event professionals need to know this month. From a new racquet sports conference in Miami, PCMA's closing keynote, and a California DMO rebranding, stay in the know about what's new in meetings and trade shows.
10 Ways to Optimize a Ballroom for High-Traffic Events
Nothing is worse than an overcrowded indoor ballroom event. And in the post-pandemic event world, there’s still looming anxiety from attendees struggling to find personal space in a packed venue. Those anxieties translate into irritability and can essentially ruin the event experience for an invitee. Click to read 10 tips from event professionals for optimizing a high-volume ballroom to produce the most efficient and enjoyable large-scale indoor event.
Four Distinct Booths at One Trade Show? Here's How This Event Production Company Pulled It Off
Event professionals work hard to never repeat themselves. But what happens when you’re working with four clients—all in the same industry, at the same trade show? It’s a challenge the team at Gladiator Productions faced at Ulta Beauty's recent field leadership conference, which took place in Las Vegas last month. Founder Seth Dolan and his team were tasked with building booths for several beauty brands: Briogeo, First Aid Beauty, Anastasia Beverly Hills, and ghd. See how the team pulled it off.
Nine Tips for Being a Savvy Spender At Your Next Trade Show
Trade shows are a great opportunity for brands to network and boost awareness, thus increasing their bottom line. But, exhibiting can also burn a hole in your pocket if you’re not careful with your cash. Spenders must get savvy with their trade show spendings—take it from Taline Hasholian, the president of full-service event production company ASV Inc. See the the nine expenses she advised exhibitors to look out for.
9 Ways to Incentivize Early Registration for Your Next Event or Conference
It's the dream for any event marketer: After working so hard to curate your event's content and programming, you officially launch the registration page—and get an influx of excited attendees quickly sending in their RSVPs! But in the reality of today's oversaturated event market, that's not typically the case. How can you increase your chances of getting attendees to register early for your next event? We sat down with several event pros to get their top tips for early registration.
4 Tips for Balancing Work and Relaxation at Corporate Retreats
As event planners navigate the exciting return of in-person meetings, it’s important to consider how to get the most out of your face-to-face gathering. Corporate retreats are also an opportunity to instill a renewed sense of team camaraderie and bond over shared experiences. Event planners must think about ways to maximize enjoyment while ensuring the retreat is still highly productive and engaging. Read four tips from Margaritaville Hotel Nashville’s director of sales and marketing.
6 Tips for Replacing a Keynote Speaker at the Last Minute
We've all been there, it’s a nightmare when your keynote speaker cancels on you. Between medical issues, travel delays, and more, this can be an all-too-common situation that event professionals find themselves in these days—but it doesn't need to spell disaster. We asked industry experts and frequent speakers to share their top tips for how to replace a keynote speaker at the last minute, and click to read what they had to say.
What's New in Meetings and Trade Shows: 5 Things You Need to Know
This month we're giving you all the details on ELI's new course on event ROI, Atlanta CVB debut in the metaverse, Visit Orlando's Health and Wellness Partnership, and more! Click the link to read the latest news related to meetings, trade shows, and CVBs/DMOs.
15 Engaging Trade Show Booths and Activations From BizBash Detroit
BizBash, along with parent company Connect, threw down in Detroit Aug. 8-10 for our annual three-day Connect Marketplace. This year's event featured one-on-one networking appointments, immersive trade show booths from some of the industry's most sought-after partners, forward-thinking education sessions (did you catch the one about THC at meetings?), and special guest Gwyneth Paltrow. Click to see 15 engaging trade show booths and activations we spotted in Detroit.
9 Things That Frequently Annoy Event Attendees
Is there any harsher critic of a gathering than someone who plans events for a living? We asked 22 event planners to dish on their biggest pet peeves when they attend as a guest. (Top tip: Don't skimp on your signage!) Click to read nine things that frequently annoy attendees and how you can avoid, and fix, them at your next event.
What's New in Meetings and Trade Shows: 5 Things to Know This Month
Here are five things you should know this month, including Marriott's EXCHANGE Event, Miami's Convention Center updates, the Global Wellness Summit in Isreal, Las Vegas Convention and Visitors Authority new chief sales officer, and more! Click to read all the latest news related to meetings, trade shows, and CVBs/DMOs.
20 Trade Show Booth Ideas We Love
Looking to stand out on a crowded trade show floor? We asked a variety of event and marketing professionals to share their best tips for creating an eye-catching trade show booth. From being intentional with your swag, choosing colors that will stand out, and more we've gathered the best tips and tricks. Click to read their advice—and get inspired by some of our favorite booth designs from brands like Facebook, LG, Polaroid, and MTV.
Report: Why Exhibition and Trade Show Organizers Should Be Cautiously Optimistic
KBIS, an annual show from the National Kitchen and Bath Association, met January 9 to 11 at the Orange County Convention Center in Orlando.