Modul Ajar - Media Promotiona
Modul Ajar - Media Promotiona
Modul Ajar - Media Promotiona
A. Identitas Modul
B. Kompetensi Dasar
Gambar 1
Source: Google
D. PetunjukPenggunaan
Pada modul ini, Anda akan diharapkan mampu memberi dan meminta informasi terkait promosi
barang/jasa/kegiatan dalam bentuk brosur, leaflet, banner, dan pamflet. Perhatikan petunjuk
penggunaan modul berikut ini :
1. Modul ini dapat dipelajari secara mandiri atau kelompok, baik di sekolah maupun di luar sekolah.
2.
Modul ini dapat dipelajari dengan menyimak, membaca, melihat dan mengamati contoh-contoh
dari berbagai sumber yang dapat diakses melalui video dan web, dengan cara diskusi,
demonstrasi, simulasi, dan tanya jawab.
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3. Modul ini dapat didiskusikan bersama teman atau kelompok dengan melakukan diskusi yang
efektif.
4. Pada modul ini terdapat Latihan-latihan dan evaluasi yang dapat dikerjakan oleh siswa.
5.
Pelajari sumber-sumber lain tentang pembelajaran atau latihan dan evaluasi yang berkaitan
dengan teks khusus dalam bentuk brosur, leaflet, banner, dan pamflet.
6.
Jika mengalami kendala dalam proses memahami pembelajaran, diskusikan kembali bersama
teman atau kelompok dan apabila masih belum menemukan jawaban yang kurang memuaskan,
siswa dapat bertanya kepada guru atau pakar lainnya.
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E. Materi Pembelajaran
BROCHURE
Brochure is a single set of paper to pass the information about something. The function of
brochure is to give information, to promote, or to advertise a product and/or services of a
company or institution to a target audience. The example of the brochure is about Novel
Coronavirus and there is some information for the readers to avoid Novel Coronavirus. You can
find some brochure in the public places like hotel, community service places like bank, police
station, hospital, etc.
Characteristics of a
LOGO Brochure
1. Compelling
HEADING message
2. Valuable
content
EXPLANATION 3. Attractive
design
4. Graphic images
5. Unique and
distinct
PICTURES
Gambar 2
Source: Google
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Characteristics of a Leaflet and Pamphlet
EXPLANATION
HEADING
BANNER
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Characteristic of Banner
1.
There is a picture as a symbol or
2. Usually, it made in a flag or cloth
logo of the corporation or comm
3. There are many statements as the slogan that show the event
unity
LOGO
HEADING
PICTURE
EXPLANATION
Gambar 4
Source: Google
Informasi rinci adalah sebuah informasi yang tertera pada teks, namun harus dibaca
dengan seksama karena informasi ini memberikan informasi penting.
Setelah memahami perbedaan dari brosur, leaflet, banner, dan pamflet, kita akan
memahami lebih rinci mengenai tujuan, informasi rinci dan informasi tertentu dari
brosur, leaflet, banner, dan pamflet, perhatikan contoh banner berikut ini!
Gambar 5
Source: Google
The Purpose:
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Dalam membuat teks khusus pada brosur, leaflet, banner, dan pamflet, kita harus
memperhatikan penggunaan kata benda tunggal dan jamak.
Tunggal Jamak
boat
boats
house
houses
cat
cats
Selain itu, perhatikan juga penggunaan determiner pada informasi yang akan kita
cantumkan.
Gambar 6
Source: Google
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The Examples :
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KEGIATAN PEMBELAJARAN 1
A.TujuanPembelajaran
Setelah mempelajari kegiatan pembelajar
an 1 (Learning Activity 1) ini diharapkan:
1.
banner, dan pamflet. Anda dapat mengidentifikasi dan mem
2. Anda dapat menjelaskan ahami tujuan,
tujuan, bagian-bagian
informasi dari
rinci, dan brosu tertentu pada brosur,
informasi
leaflet, banner, dan pamflet.
r, leaflet,
3. Anda dapat mengkategorikan ungkapan dan kosa kata yang lazim digunakan untuk
brosur, leaflet, banner, dan pamflet (nominal singular dan plural pada frasa nominal).
B.UraianMateri
Practice 1
Let’s practice the dialogue.
Gambar 7
Source: Google
Debby :
Amanda
:
Debby
:
Amanda
:
nner in front of the school gate?
Hey Deb
No, I haven’t. Have you seen tha
by, have
t?
you see
Yes, I have.
n the ba
What it is talking about?
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Amanda : It is about our school 50 years anniversary on Friday.
Debby : Wow, that sounds great!
Amanda : There will be a live band and performance and also, we will have a competition
and games.
Setelah Anda membaca dialog mengenai informasi pada banner dengan memberi dan meminta
informasi terkait promosi kegiatan. Tuliskan di buku masing-masing mengenai informasi apa
saja yang bisa didapatkan dari banner tersebut.
Perhatikan kembali.
50 YEARS ANNIVERSARY
Artinya kegiatan yang dipromosikan adalah
mengenai ulang tahun sekolah yang ke-50.
LOGO
Artinya menunjukkan simbol dari sekolah yang
mengadakan acara.
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Practice 2
Let’s practice. Fill the blank using right statements. Write in your book.
Situation 1: James is looking for a new brand of a smartphone. He asks Andy to help him find a
new smartphone because Andy will go to the electronic store.
James
: Hmmm Andy, I’m looking for a new brand of a smartphone. Could you please
help me with that?
Situation 2: After he went to the electronic store, Andy is home and he immediately give the
information that he got to James.
: James, there is a new brand
Andy
of a smartphone and I read
all of the information from
the banner in front of the
electronic store.
: What brand is that? James
Andy : It’s ……………….
: How much is that? James
: The price is ……………….Andy
James
: Can you tell me what makes
that phone awesome?
: The camera is awesome
Andy
because it only
needs ……………….
: What else?
James
Andy : The screen is ………………. For
the battery, it has 4500 mAh
with fast charging.
: How about the performance?
James
Andy : It has ………………. That’s why
it makes Galaxy A71 is
awesome.
: Thank you, Andy!
James
Gambar 8
Source: Google
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Well done, now let’s compare your answer with the complete dialogue below.
Andy :James, there is a new brand of a smartphone and I read all of the information
from the banner in front of the electronic store.
James : What brand is that?
Andy : It’s Galaxy A71.
James : How much is that?
Andy : The price is Rp 6.499.000.
James : Can you tell me what makes that phone awesome?
Andy : The camera is awesome because it only needs one shot to get various p
hotosand videos with Single Take.
James : What else?
: The screen is 6.7" Infinity-O Display. For the battery, it has 4500 mAh with fast
Andy charging.
James : How about the performance?
: It has 8GB RAM, fast processor, and NFC for data transfer. That’s why the Galaxy
Andy A71 is awesome.
: Thank you, Andy!
James
Practice 3
Let’s practice. Fill the sentence by choosing the right statements in the box.
Q : Is it true that Baskin Robbins promo is buy one get one free for all the variants?
1. A : Yes, it is. But the banner explained that ……………………………………
Q : Why do you hand a pamphlet to your neighbor? What is it about?
2. A : It’s for his home tax services, I have a friend who works in a tax office. The
Q : pamphlet explains
Are there about
any new ……………………………………………………...
scholarships that we can apply for?
3. A : Yes, there are new scholarships to New Zealand. I’ve read that the scholarship
pamphlet is for ……………………………………………………………….
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a. a promo for the houses that have been in use for less than 5 years. There will be a 25%
discount.
b. you have to register and top up Rp 500.000 for Baskin Robbins customer card. The c
will
ard be valid for 1 year only.
c. the students who already submitted their article in international websites.
Congratulations, you already understand to give the information from brochure, leaflet, banner,
and pamphlet. Sekarang, silahkan kalian bandingkan jawaban kalian dengan percakapan di
bawah ini.
1.
Q : Is it true that Baskin Robbins promo is buy one get one free for all the variants?
A : Yes, it is. But the banner explained that you have to register and top up Rp
500.000 for Baskin Robbins customer card. The card will be valid for 1 year only.
Q : Why do you hand a pamphlet to your neighbor? What is it about?
2.
A : It’s for his home tax services, I have a friend who works in a tax office. The
pamphlet explains about a promo for the houses that have been in use for less
than 5 years. There will be a 25% discount.
Q : Are there any new scholarships that we can apply for?
3.
A : Yes, there are new scholarships to New Zealand. I’ve read that the scholarship
pamphlet is for the students who already submitted their article in
international websites.
C. Rangkuman
Brosur, leaflet, banner, dan pamflet memberikan informasi kepada pembacanya mengenai
sebuah produk/pelayanan/kegiatan. Untuk mengetahui informasi di dalamnya, kita harus
membaca dengan seksama agar mengerti tujuan dari brosur, leaflet, banner, dan pamflet, yaitu
memberikan informasi.
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KEGIATAN PEMBELAJARAN 2
A. Tujuan Pembelajaran
Setelah mempelajari kegiatan pembelajaran
2 (Learning Activity 2) ini diharapkan:
Anda dapat menuliskan informasi yang akan
disampaikan dalam bentuk brosur,pamflet
Anda dapat menyusun teks khusus dalam be
ntuk brosur, leaflet, banner, dan pamflet.
B. Uraian Materi
Practice 1
Let’s talk
Read the example brochure below
Sumber https://learnenglishteens.britishcouncil.org/
comment/23369
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Informasi apa saja yang Anda dapatkan dari contoh brosur di atas?
Selanjutnya untuk menuliskan informasi yang berkaitan dengan brosur, silahkan tuliskan
di buku masing masing informasi yang dapat kita dapatkan dengan mengisi table di
bawah ini :
Who? Where?
What When? When Additional
What What information
does the purpose of product will it happen?
he T Where
writer writing /service What is the
writer/T do? does it What timeframe?
he Activity
happen? benefits
Audienc ?
e
Where What
uniquen
does the
ess?
action
take
place?
Are there
directions
?
Practice 2
Practice 2
Let’s write
It’s time to write. Anda akan membuat sebuah brosur tentang tawaran untuk bergabung
dengan sebuah liburan yang seru. Anda adalah sebuah agen wisata.
Hotel Oasis in Pearl Beach is a large modern hotel just 15 minutes from the beach. The hotel
is in a beautiful garden with three swimming pools and facilities for everyone in the family.
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For holidaymakers who love good food the hotel’s restaurant has an excellent reputation!
Pearl Beach is an ideal resort for a holiday, with beautiful beaches, many lovely shops and
restaurants and a wide range of interesting cultural destinations to visit nearby.
There are lots of things to do at the Oasis! Play mini-golf or tennis, or relax on a sun bed
beside the pool. We also have a fully-equipped wellness centre with a sauna and spa, and
beauty salon with massage treatments. In the evenings there’s a full range of the best
entertainment in town, with live music every day except Sunday. There are playgrounds for
children, a disco for teenagers, and an adults-only piano bar for parents! Fun for all the
family at the Oasis Hotel Pearl Beach!
Hotel Oasis in Offering Fun Promoting The hotel Pearl For a holiday There
Pearl Beach for all the is in a Beach is In the are
Tourist family at the beautiful an ideal evenings lots of
Oasis Hotel garden resort there’s a full things
Pearl Beach with for a range of the to do
three holiday, best at the
swimmin with entertainment Oasis!
g pools beautifu in town, with Play
and l live music mini-
facilities beaches every day golf or
for , many except Sunday tennis,
everyone lovely or
in the shops relax
family and on a
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restaura sun
nts and bed
a wide beside
range of the
interesti pool.
ng We
cultural also
destinat have a
ions to fully-
visit equipp
nearby ed
wellne
ss
centre
with a
sauna
and
spa,
and
beauty
salon
with
massa
ge
treatm
ents.
Now, try to m
ake a brochur
e.
Silahkan Anda
buat menjadi
sebuah brosur
berdasarkan i
nformasi di at
as, tempeleka
n foto atau
gambar yang
Anda buat.
Brochure Tem
plate
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___________
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_______________________________________________________________________________
__________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
__________________________________________________________________________________
______________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
_________________________________________________________________________
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Sekarang bandingkan pekerjaan Anda dengan brosur jadi berkaitan dengan Hotel di atas.
Selamat Anda sudah mampu mebuat brosur yang menarik.
C. Rangkuman
1. Perusahaan/Lembaga/Organisasi/
1. Who we are : sebutkan nama perusahaan/lembaga/organisasi
2. What we do : sebutkan kegiatan usaha
3. Background : sejarah singkat perusahaan/lembaga/ dengan kegiatan usaha atau
pelayanan yang di berikan. Jangan lupa sebutkan hari dan waktu serta nomor yang bisa di
hubungi.
4. Your company image : yakinkan bahwa perusahaanmu memberikan produk terbaik.
2. Produk/Layanan/Acara
1. Product/ service description : uraikan produk / jasa yang di tawarkan perusahaan dan
keterkaitannya dengan kebutuhan sasaran publik yang dituju
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2. Product/ service benefits : sampaikan keuntungan atau kelebihan produk/ jasa yang
diberikan atau pelayanannya semenarik mungkin
3. Unique proposition : sebutkan hal yang menjadi keunikan khusus yang membuat sasaran
publik lebih tertarik untuk menggunakan produk/ jasa yang ditawarkan
D. Latihan Tugas
Untuk lebih mmpu meningkatkan kemampuan Anda menulis sebuah brosur, pamphlet atau
banner, silahkan kerjakan latihan tugas, Anda bisa berdiskusi, mencari informasi, kemudian
silahkan Anda nilai dengan rubric penialain yang sudah disiapkan di lampiran.
Selamat, selalu berlatih dan bekerja keras.
Coba Anda perhatikan objek objek wisata yang ada di sekitar kalian, silahkan lihat contoh brosur
pada laithan tugas ini. Selanjutnya tuliskan dalam table di bawah ini.
Adakah objek menarik yang Anda bisa promosikan, mengapa menarik untuk dikunjungi, apa saja
fasilitas yang ditawarkan.
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Sebelum Anda membuat menjadi brosur silahkan Anda bisa melihat contoh brosur di bawah ini.
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Sumber : www.teachingresources.com
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Silahkan Anda nilai brosur Anda dengan mengisi daftar cek lis ini, jika Anda mengisi dengan
kata Yes lebih dari 75% berarti Anda sudah mampu membuat brosur yang baik.
Brochure Content:
My brochure contains additional information that the reader may want to know. Yes or No
My brochure uses descriptive and precise writing. Yes or No
PRINT GRAPHIC
FEATURES AIDS
sidebars
text boxes
diagram
captions
ORGANIZATIO sketches
NAL AIDS graphs
compariso
ns
figures
table of maps
contents charts
index tables
glossary
cross-
preface sections
timelines
overlays
ILLUSTRATION
S
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The interesting brochure/Modul Bahasa dan Sastra Inggris/Kelas XI
Editing:
EVALUASI
Petunjuk:
A. Heading
B. The price
7.Part ofC.the banner, except ……
Information
D. Logo
E. Picture
A. the
8.Determine You have toand
purpose pay attention to the audience
target audience of y target so your pamphlet will be useful for
the readers
our pamphlet first. and the information
Narrow that you want to give can be delivered as well.
your audience
down toB.a specific
Yougroup
haveoftopeople
choose the on
based best
whopicture
woul rather than the information to write on th
d find the
e information most useful. What
does it mean?
C. You have to count the target audience.
pamphlet.
D. You have to collect the best group of people.
E. You have to pay attention to the pamphlet’s paper.
A. Possessives
B. Articles
C. Numerals
9.Use a D.mask when you go outside to avoid the s
Demonstratives
pread ofE. coronavirus.
OrdinalsThe bold sentence is a
noun phrase which “a” is include into ……
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The interesting brochure/Modul Bahasa dan Sastra Inggris/Kelas XI
DAFTAR PUSTAKA
https://
www.teachitprimary.co.uk/resources/y5/persuasive-
writing/writing-composition/brochure-
https://learnenglishteens.britishcouncil.org/
comment/23369
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The interesting brochure/Modul Bahasa dan Sastra Inggris/Kelas XI
KUNCI JAWABAN
Kunci
Pembahasan
No. Jawaban
1. A Sesuai dengan penjelasan mengenai brochure.
2. D Sesuai dengan percakapan.
3. A Sesuai dengan penjelasan mengenai leaflet.
4. E Sesuai dengan penjelasan mengenai banner.
5. D Sesuai dengan penjelasan mengenai banner.
6. C Sesuai dengan percakapan.
7. B Sesuai dengan penjelasan mengenai banner.
8. Sesuai dengan penjelasan mengenai pembuatan pamflet.
A 9. B Sesuai dengan penjelasan mengenai determiners.
A
10. Sesuai dengan penjelasan mengenai p
embuatan pamflet.
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The interesting brochure/Modul Bahasa dan Sastra Inggris/Kelas XI