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Fashion Ideas & Inspiration

Need some fashion ideas and inspiration? Here, find all things grunge, street style, pastel, city chic, goth, Nu Goth, alternative, hipster, and more. Fashion photography, perfect outfit ideas, style tips and tricks, accessory ideas, as well as stunning looks ranging from haute couture to thrifted.
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Say what you will about the gross parts of winter, chapped lips and dry skin are worth it if it means getting to wear fun coats that are as chic as they are cozy. Here, 15 of the best faux fur coats we’re currently obsessing over.
The 15 Best Faux-Fur Coats for Winter
Say what you will about the gross parts of winter, chapped lips and dry skin are worth it if it means getting to wear fun coats that are as chic as they are cozy. Here, 15 of the best faux fur coats we’re currently obsessing over.
Princess Diana avoided one royal fashion rule in the smartest way. Her former dance instructor shares one of her most genius style hacks. #fashion #lookoftheday #style #womensfashion
How Princess Diana Secretly Avoided This Royal Fashion Rule
Princess Diana avoided one royal fashion rule in the smartest way. Her former dance instructor shares one of her most genius style hacks. #fashion #lookoftheday #style #womensfashion
Heritage mall brands have been enjoying major comebacks over the past few years, including PureWow Fashion Editor’s top four most-loved names. Here’s everything you need to know about the new and improved iterations of these old-school brands.
4 Mall Brands Primed for a Comeback
Heritage mall brands have been enjoying major comebacks over the past few years, including PureWow Fashion Editor’s top four most-loved names. Here’s everything you need to know about the new and improved iterations of these old-school brands.
We asked the experts how to stretch out jeans. Here are their best tips, from soaking denim in water to using a foam roller and waist expander. #fashion #lookoftheday #style #womensfashion
How to Stretch Out Jeans, According to Experts
We asked the experts how to stretch out jeans. Here are their best tips, from soaking denim in water to using a foam roller and waist expander. #fashion #lookoftheday #style #womensfashion
Selvedge denim is a specially loomed fabric that’s classic and newly trendy now that Japanese denim makers are making it and Western wear is making news from Beyoncé ‘fits to the horse girl aesthetic. A sportswear designer explains what it is and we suggest the best examples to shop today.
Why Is Selvedge Denim So Hot Right Now?
Selvedge denim is a specially loomed fabric that’s classic and newly trendy now that Japanese denim makers are making it and Western wear is making news from Beyoncé ‘fits to the horse girl aesthetic. A sportswear designer explains what it is and we suggest the best examples to shop today.
The best down jackets provide plenty of fluffy insulation, along with features like water-resistance, cozy hoods and plenty of pockets. It doesn't hurt if they're stylish, too. Here are 12 down jacket picks PureWow editors swear by for winter 2025.
The 12 Best Down Jackets
The best down jackets provide plenty of fluffy insulation, along with features like water-resistance, cozy hoods and plenty of pockets. It doesn't hurt if they're stylish, too. Here are 12 down jacket picks PureWow editors swear by for winter 2025.
Whether you need outfits to go to work or just cannot bear dressing for 10-degree weather, here are seven outfits that can spark up your sartorial joy, or at least, keep you warm. #fashion #lookoftheday #style #womensfashion
How to Dress for 10-Degree Weather
Whether you need outfits to go to work or just cannot bear dressing for 10-degree weather, here are seven outfits that can spark up your sartorial joy, or at least, keep you warm. #fashion #lookoftheday #style #womensfashion
The royal’s fashion archive is a proverbial treasure trove of chic ideas that can be folded into your everyday wardrobe with ease. Ahead, we're breaking down all the best tricks and tips for how to dress like Kate Middleton—pulled straight from the Princess herself. #fashion #lookoftheday #style #womensfashion
How to Dress Like Kate Middleton
The royal’s fashion archive is a proverbial treasure trove of chic ideas that can be folded into your everyday wardrobe with ease. Ahead, we're breaking down all the best tricks and tips for how to dress like Kate Middleton—pulled straight from the Princess herself. #fashion #lookoftheday #style #womensfashion
Turn heads in one of these five dress trends this year. From whimsical Cinderella gowns for the maximalist to breezy chiffon frocks for the free spirit, these dresses are ready to make a statement. Here’s how to wear the top dress trends of 2025, plus a few to shop, too.
5 Dress Trends That’ll Be Everywhere in 2025
Turn heads in one of these five dress trends this year. From whimsical Cinderella gowns for the maximalist to breezy chiffon frocks for the free spirit, these dresses are ready to make a statement. Here’s how to wear the top dress trends of 2025, plus a few to shop, too.
a woman in a black suit and purple shirt
How to Wear a Suit Like Zendaya
If you, too, are falling victim to the “office siren” call, you need to look no further than Zendaya’s red carpet catalog. Ahead, read up on all the actor’s best pantsuit moments—and how you can dupe them at the office. #fashion #lookoftheday #style #womensfashion
Amazon’s Premium Brands outlet is bursting with winter fashion deals, including clothes, shoes, and accessories from Coach, Tory Burch, Barefoot Dreams, Madewell, and more. An InStyle writer found the 50 best designer fashion deals, starting at just $27. #fashion #lookoftheday #style #womensfashion
Coach, Ugg, and Tory Burch Start at $27 This Weekend
Amazon’s Premium Brands outlet is bursting with winter fashion deals, including clothes, shoes, and accessories from Coach, Tory Burch, Barefoot Dreams, Madewell, and more. An InStyle writer found the 50 best designer fashion deals, starting at just $27. #fashion #lookoftheday #style #womensfashion
A writer loves BetterMe’s new shapewear Contrology Crossback Bodysuit, which is comfy, moisture-wicking, great for layering, and can be worn braless. Shop it on sale with our code. #fashion #lookoftheday #style #womensfashion
The BetterMe Shapewear Bodysuit Is Comfy and on Sale
A writer loves BetterMe’s new shapewear Contrology Crossback Bodysuit, which is comfy, moisture-wicking, great for layering, and can be worn braless. Shop it on sale with our code. #fashion #lookoftheday #style #womensfashion
Petite fashion doctrine says that shorties should avoid turtlenecks, but as a 5’1” shopping editor, I totally disagree. From playing with layering to being strategic with color and proportions, here are my five tips for wearing a turtleneck as a petite.
5 Ways to Wear a Turtleneck as a Petite
Petite fashion doctrine says that shorties should avoid turtlenecks, but as a 5’1” shopping editor, I totally disagree. From playing with layering to being strategic with color and proportions, here are my five tips for wearing a turtleneck as a petite.
PureWow editors and readers love Rothy’s so when we discovered that the brand had launched two heels, we knew we had to try them ASAP. Here, five editors and testers take The High Point and The Mary Jane Heel for a spin. Read on for their honest feedback after weeks of wear.
Rothy's Heels, Reviewed by 5 PureWow Editors
PureWow editors and readers love Rothy’s so when we discovered that the brand had launched two heels, we knew we had to try them ASAP. Here, five editors and testers take The High Point and The Mary Jane Heel for a spin. Read on for their honest feedback after weeks of wear.
Light pink is a classic nail color. It mimics the color of the natural nail bed and is neutral enough to go with any outfit. Whether you prefer a neutral nail look or something bolder, find inspiration here. #fashion #lookoftheday #style #womensfashion
20 Light Pink Nail Ideas to Try
Light pink is a classic nail color. It mimics the color of the natural nail bed and is neutral enough to go with any outfit. Whether you prefer a neutral nail look or something bolder, find inspiration here. #fashion #lookoftheday #style #womensfashion