Creating one global brand for the car industry

In a world where the largest tech companies are attempting to become car companies, the automotive industry is increasingly moving towards creating technology platforms. The sector needs to keep up with the future of transportation and the logistics of manufacturing and retail. There is now a huge opportunity to better work with the richness of data available to them. In November 2020, CDK Global, Inc. came to SomeOne to create a new name and identity to start a new chapter.

Data Company Branding

Car Companies

Brand Architecture